---
title: "Toothpaste Squeezer — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/toothpaste-squeezer"
last_updated: "2026-07-31T13:40:26.338Z"
locale: en
meta:
description: "Niche score 45/100 · £130K/yr market · 255K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £130K/yr market · 255K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothpaste Squeezer — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **toothpaste squeezer**
**Skip it**
Prices mostly outside the sweet spot ($2.93–$9.10) — this niche doesn't clear our bar today.
Market size 29Growth 9Conversion 86Competition 36Returns 98Price range 0Avg price 14Brand share 58Review moat 52Quality gap 65
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,413.35**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£130K**
£130K/yr · 255K searches
**Avg price**
**Bad****£5.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-31.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.93–£9.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toothpaste squeezer is a £130K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpaste squeezer market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£104K–£130K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**26%**
- UDQYQ33% - UPCIRCLE18% - Alyvisun8% - YKL6% - Rotupap5% - Euthymol4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/toothpaste-squeezer/trend)
## **Top toothpaste squeezer search terms**
- **toothpaste squeezer**109K/yr-28.4%7.7% conv. - **tube squeezer**86K/yr-34.2%9.2% conv. - **tube squeezer key**14K/yr-33.8%8.4% conv. - **toothpaste tube squeezer**8K/yr-12.2%7.9% conv. - **metal tube squeezer**5K/yr-21.4%8.7% conv. - **toothpaste squeezer uk**6K/yr-40.9%7.2% conv. - **tube squeezer tool**6K/yr-46.1%6.6% conv. - **tube squeezers**5K/yr-21.3%5.8% conv. - **toothpaste tube squeezer uk**3K/yr-29.6%10.7% conv. - **tube key squeezer**4K/yr-46.9%12.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/toothpaste-squeezer/search-terms)
## **Top toothpaste squeezer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UDQYQ 3 pieces tube squeezer stainless steel tube squeezer metal toothpaste squeezer tube dispenser save toothpaste creams paint ointment no more mess and waste. (Silver)**UDQYQ**£4.32**4.4★2,846 rev](https://www.amazon.co.uk/dp/B09VL5RHXD) [2**UpCircle Tube Squeezer Key - 100% Plastic-Free + Metal Perfect Way to Get Every Last Drop - Sustainable Bathroom Accessory**UPCIRCLE**£3.32**4.4★1,253 rev](https://www.amazon.co.uk/dp/B08C4497QN) [3**Toothpaste Squeezer 2 Pack - Metal Tube Squeezer Stainless Steel Tube Wringer UDQYQ Toothpaste seat Holder Stand (Gloss Finish Silver)**UDQYQ**£6.73**4.4★3,653 rev](https://www.amazon.co.uk/dp/B085W1ZSBT) [4**Alyvisun Toothpaste Squeezer 3-Pack Plastic Toothpaste Roller Tube Squeezer Toothpaste Dispenser for Paint Hand Cream Ketchup and Cosmetic Tube**Alyvisun**£3.79**4.3★685 rev](https://www.amazon.co.uk/dp/B0CKTDHPPG) [5**4 PCS Toothpaste Squeezer Rolling Tube Toothpaste Squeezer with Frosted Handles Toothpaste Holder Stand Bathroom Organizer Saves Toothpaste and Creams (4 colors)**YKL**£5.85**4.5★1,836 rev](https://www.amazon.co.uk/dp/B093BDHZM1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JM.JEEMI 4-Pack Toothpaste Squeezer PP Toothpaste Tube Squeezers Toothpaste Dispenser & Tube Squeezer Tool for Bathroom Works with Creams Cosmetics in Tubes**JM.JEEMI**£4.22**128 rev8mo ago](https://www.amazon.co.uk/dp/B0FSRYXGPR) [**3 Pcs Plastic Rolling Tube Toothpaste Dispenser Toothpaste Tube Squeezer**YHQZ**£3.47**68 rev1y ago](https://www.amazon.co.uk/dp/B0DP6KW767) [**Tube Squeezer - 4PCS Stainless Steel Tube Squeezer - Tube Squeezer Stainless Steel Toothpaste Dispenser Metal Toothpaste Tube Squeezer for Toothpaste Cosmetic Oil Cream Paint Squeezer**Rotupap**£4.05**97 rev2y ago](https://www.amazon.co.uk/dp/B0D4R8SPDX) [**Toothpaste Squeezer 2 Pack - Metal Tube Squeezer Stainless Steel Tube Wringer UDQYQ Toothpaste seat Holder Stand (Gloss Finish Silver)**UDQYQ**£6.73**3,653 rev2y ago](https://www.amazon.co.uk/dp/B085W1ZSBT) [**DERDOUT Toothpaste Tube Squeezer Plastic Rolling Tube Toothpaste Dispenser Tube Wringer Rotate Toothpaste Seat Holder Stand for Bathroom (3 Pcs)**DERDOUT**£3.39**31 rev2y ago](https://www.amazon.co.uk/dp/B0CM6C9NMT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JM.JEEMI 4-Pack Toothpaste Squeezer PP Toothpaste Tube Squeezers Toothpaste Dispenser & Tube Squeezer Tool for Bathroom Works with Creams Cosmetics in Tubes**JM.JEEMI**£4.22**4.2★**▲ 303%**](https://www.amazon.co.uk/dp/B0FSRYXGPR) [**DERDOUT Toothpaste Tube Squeezer Plastic Rolling Tube Toothpaste Dispenser Tube Wringer Rotate Toothpaste Seat Holder Stand for Bathroom (3 Pcs)**DERDOUT**£3.39**4.1★**▲ 83%**](https://www.amazon.co.uk/dp/B0CM6C9NMT) [**Euthymol Classic Toothpaste Squeezer Tuber Roller Dispensers for Plastic & Metal Toothpaste Tubes Bathroom Accessory for Easy Squeezing -1 Packs**Euthymol**£4.92**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0BG52HHZT) [**3 Pcs Plastic Rolling Tube Toothpaste Dispenser Toothpaste Tube Squeezer**YHQZ**£3.47**3.6★**▲ 68%**](https://www.amazon.co.uk/dp/B0DP6KW767) [**LOCCITANE Magic Key Tube Squeezer | Get the Most Out of Your Hand Cream**L'OCCITANE**£4.78**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B076BVHT3V)
**~~View all trending →~~**
## **What buyers say about toothpaste squeezer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“Easy to use”*
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**9%
*“Good for the price”*
**Advertised Vs Actual Product**9%
*“It seems to work as stated”*
**Oral Hygiene**8%
*“Useful for many different things such as toothpaste and creams”*
**Strength**6%
*“The plastic is sturdy”*
**Efficiency**6%
*“does the job well”*
**Size-Overall**1%
*“Just a nice size”*
**Durability**1%
*“Durable”*
**Grip**1%
*“This does basically what you can do with your fingers”*
### **What buyers complain about **
**Functionality-Overall**11%
*“won't close on the tube so I would say it is rubbish”*
**Size-Overall**10%
*“Too short”*
**Durability**8%
*“Broke instantly”*
**Oral Hygiene**7%
*“I hate how annoying toothpaste tubes are even when half full”*
**Strength**6%
*“not strong enough”*
**Quality-Overall**5%
*“Not the best”*
**Ease Of Use**5%
*“Abit fiddly to use”*
**Grip**4%
*“didn't grip the tube”*
**Material Quality**4%
*“useless for plastic ones”*
**Value For Money**4%
*“Waste of money”*
### **Top return reasons **
**Functionality-Overall**37%
**Size-Overall**22%
**Compatibility-Overall**10%
**Quality-Overall**5%
**Grip**4%
**Defective Material/Parts**4%
**Durability**3%
**Strength**3%
**Value For Money**2%
**Material Quality**2%
## **Common questions**
- **Is toothpaste squeezer profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the toothpaste squeezer niche?**
- 17 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in toothpaste squeezer?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 0.4%.
- **When does demand for toothpaste squeezer peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the toothpaste squeezer niche?**
- Listings span £2.93–£9.10; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 1,413 reviews — the moat a new listing must climb.
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