---
title: "Search terms — toe plasters - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/toe-plasters/search-terms"
last_updated: "2026-07-31T13:07:52.314Z"
locale: en
meta:
  description: "Niche score 59/100 · £41K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £41K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toe plasters - Flapen"
---

# **toe plasters**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 69Conversion 96Competition 61Returns 100Price range 0Avg price 14Brand share 74Review moat 48Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+50.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,658.1**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.22**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£41K**

£41K/yr · 59K searches

**Price range**

**Bad****£2.02–£8.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100