---
title: "Thermacell Refills — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/thermacell-refills"
last_updated: "2026-07-31T15:14:48.610Z"
locale: en
meta:
description: "Niche score 51/100 · £25K/yr market · 12K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £25K/yr market · 12K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thermacell Refills — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **thermacell refills**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 6Growth 78Conversion 88Competition 14Returns 100Price range 77Avg price 88Brand share 0Review moat 85Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£20.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****292.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+67.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****£6.31–£44.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£25K**
£25K/yr · 12K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thermacell refills is a £25K/yr Amazon United Kingdom market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thermacell refills market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£25K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#439**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Thermacell92% - BOGCLEE5% - OsouYY3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +67.7% search growth over the last 90 days.
900700Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, May, Jun, Jul, Aug · busiest ÷ quietest = 30.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/thermacell-refills/trend)
## **Top thermacell refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£4K30%£8K45%£11K60%£15K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thermacell Mosquito Repellent Refill Mats DEET-Free 48H Protection**Thermacell**£20.62**4.6★488 rev](https://www.amazon.co.uk/dp/B07C79D2S4) [2**Thermacell Backpacker Repellent Mats DEET-Free 48H Protection**Thermacell**£17.25**4.4★480 rev](https://www.amazon.co.uk/dp/B07C79HV42) [3**Thermacell Mosquito Repellent Refill Mats DEET-Free 12H Protection**Thermacell**£8.77**4.6★488 rev](https://www.amazon.co.uk/dp/B07CH4SNT8) [4**Thermacell Midge and Mosquito Protector Mega Refill Pack 30 Mats and 10 Gas Compatible All Thermacell Fuel Powered Protectors**Thermacell**£44.81**4.5★41 rev](https://www.amazon.co.uk/dp/B01FRC4RO0) [5**60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use**BOGCLEE**£6.31**4.3★89 rev](https://www.amazon.co.uk/dp/B0FR8FB8V6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use**BOGCLEE**£6.31**89 rev10mo ago](https://www.amazon.co.uk/dp/B0FR8FB8V6) [**THERMACELL Refill Liquid 80 Hours for Mosquito Repellent & Tiger Mosquitoes - Outdoor Diffuser Wireless Rechargeable - Protection Zone 29 m - Fast Effect - Odourless THE55RECHARG80**Thermacell**£39.72**56 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ32PVX) [**Mosquito Insect Killer Repellent Tablet Refills - 30 Refills Per Pack**OsouYY**£6.86**99 rev2y ago](https://www.amazon.co.uk/dp/B0DB2PQLT1) [**Thermacell Mosquito Repellent Refill Butane Gas Cartridge Pack of 4**Thermacell**£16.90**821 rev3y ago](https://www.amazon.co.uk/dp/B0B5GWFGPY) [**Thermacell - Anti-mosquito refill pack of 48 hours of protection; Includes 12 tablets with repellent 4 gas cartridges compatible with all appliances**Thermacell**£23.80**307 rev7y ago](https://www.amazon.co.uk/dp/B07RV56GYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thermacell Midge and Mosquito Protector Standard Refill Pack Compatible All Thermacell Fuel Powered protectors**Thermacell**£16.14**4.2★**▲ 48%**](https://www.amazon.co.uk/dp/B07CH521G6) [**60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use**BOGCLEE**£6.31**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B0FR8FB8V6) [**Thermacell Mosquito Repellent Refill Mats DEET-Free 12H Protection**Thermacell**£8.77**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B07CH4SNT8) [**Thermacell Mosquito Repellent Refill Butane Gas Cartridge Pack of 4**Thermacell**£16.90**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B0B5GWFGPY) [**Thermacell Mosquito Repellent Refill Mats DEET-Free 48H Protection**Thermacell**£20.62**4.6★**— 1%**](https://www.amazon.co.uk/dp/B07C79D2S4)
**~~View all trending →~~**
## **What buyers say about thermacell refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Well worth the money”*
**Advertised Vs Actual Product**18%
*“does the job”*
**Efficiency**14%
*“Works well”*
**Ease Of Cleaning**7%
*“Its a cleaner so just wipe after zapping midges”*
**Size-Overall**7%
*“They fit in the Flextail very well”*
**Ease Of Use**7%
*“Its easy and cheaper than buying these all the time check youtube”*
**Functionality-Overall**4%
*“Works well, no more bites”*
**Weather Proof**4%
*“It works well in very low winds”*
### **What buyers complain about **
**Smell**30%
*“It works, although it is not scent free”*
**Pain Relief-Overall**20%
*“GAVE ME A INSTANT HEADACHE AND FELT SICK AFTER A MINUTE IN OPEN AIR WITH THERMOCELL”*
**Ingredients-Overall**10%
*“NO LIST OF ACTiVE iNGREDiENTS”*
**Value For Money**10%
*“Bit pricey”*
### **Top return reasons **
**Size-Overall**50%
**Compatibility-Overall**20%
**Quality-Overall**10%
**Breathability**10%
**Advertised Vs Actual Product**10%
## **Common questions**
- **Is thermacell refills profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +67.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the thermacell refills niche?**
- 3 brands and 22 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thermacell refills?**
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for thermacell refills peak?**
- Demand peaks in Feb–May–Jun–Jul–Aug; the busiest month runs 30.0× the quietest.
- **What does it cost to enter the thermacell refills niche?**
- Listings span £6.31–£44.81; the average listing price is £20.12 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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