---
title: "Therapy Putty — £163K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/therapy-putty"
last_updated: "2026-07-31T18:48:58.418Z"
locale: en
meta:
description: "Niche score 44/100 · £163K/yr market · 195K searches/yr · £8.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £163K/yr market · 195K searches/yr · £8.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Therapy Putty — £163K/yr Amazon UK Niche (2026) - Flapen"
---
# **therapy putty**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 21Conversion 87Competition 41Returns 99Price range 29Avg price 23Brand share 14Review moat 53Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,389.24**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£163K**
£163K/yr · 195K searches
**Price range**
**Okay****£3.61–£19.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.32**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, therapy putty is a £163K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **therapy putty market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£125K–£166K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**3%**
- JFA Medical47% - Meglio17% - The Glowhouse17% - Cando11% - Sensory Direct3% - EPHRATA2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/therapy-putty/trend)
## **Top therapy putty search terms**
- **therapy putty**95K/yr-2.2%7.2% conv. - **theraputty**38K/yr-9.9%6.6% conv. - **therapy putty for adults**10K/yr+2.3%12.3% conv. - **therapy putty for kids**15K/yr-21.2%6.6% conv. - **theraputty for kids**9K/yr-16.2%7.4% conv. - **hand therapy putty**6K/yr-13.5%10.8% conv. - **jfa medical therapy exercise putty 5 strengths**3K/yr+26.2%10.1% conv. - **hand putty**3K/yr+2.8%10.0% conv. - **thera putty**3K/yr-20.3%6.5% conv. - **theraputty for adults**4K/yr-19.5%13.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/therapy-putty/search-terms)
## **Top therapy putty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£65K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JFA Medical Therapy Exercise Putty 5 Strengths - Extra Soft Soft Medium Firm Extra Firm 57g Tubs**JFA Medical**£11.73**4.6★1,653 rev](https://www.amazon.co.uk/dp/B08PDK7FFQ) [2**Therapy Putty Set for Hand Exercise & Physio Rehab 5 Levels (Extra Soft to Firm) Grip Strength Trainer for Arthritis Carpal Tunnel Stroke Recovery & Stress Relief (5 x 57g)**The Glowhouse**£12.26**4.5★2,425 rev](https://www.amazon.co.uk/dp/B07R8ZTPG4) [3**Meglio Hand Therapy Putty - Pack of 5 Stress Relief Hand Exercise Putty**Meglio**£12.73**4.5★3,194 rev](https://www.amazon.co.uk/dp/B075DDB4QH) [4**JFA Medical Therapy Exercise Putty 5 Strengths Alternative Colours - Extra Soft Soft Medium Firm Extra Firm 57g Tubs**JFA Medical**£11.80**4.6★749 rev](https://www.amazon.co.uk/dp/B0B2DVNYQK) [5**Meglio Hand Therapy Putty Medium Green 57g Grip Strength & Rehab**Meglio**£4.92**4.5★3,194 rev](https://www.amazon.co.uk/dp/B075DG7VTN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty**EPHRATA**£14.49**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GLH8J6WK) [**JFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs**JFA Medical**£12.35**60 rev9mo ago](https://www.amazon.co.uk/dp/B0FTMJ9CQC) [**JFA Medical Therapy Putty 57g Single Tub - Soft**JFA Medical**£5.77**61 rev10mo ago](https://www.amazon.co.uk/dp/B0FQP9NZ9R) [**JFA Medical Therapy Putty 57g Single Tub - Medium**JFA Medical**£5.71**49 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPBFL3Q) [**JFA Medical Therapy Putty 57g Single Tub - Firm**JFA Medical**£5.67**48 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPC4WFS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JFA Medical Therapy Putty 5 Strengths Blue - Extra Soft Soft Medium Firm Extra Firm 57g Tubs**JFA Medical**£12.35**4.6★**▲ 245%**](https://www.amazon.co.uk/dp/B0FTMJ9CQC) [**Hand Exercise Therapy Putty Set by EPHRATA 5 Resistance Levels for Grip Strength & Dexterity Non-Toxic Training Putty**EPHRATA**£14.49**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B0GLH8J6WK) [**Cando TheraPutty - Therapeutic modelling clay - 3 oz- yellow (very light)**Cando**£5.20**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B001VAKABC) [**Sensory Direct Therapy Putty - Firm Blue Slime | For Strengthening & Motor Skills for Autism Arthritis Sensory Disorders & Special Needs Kids & Adults | Hand & Finger Physio Exercise | Non Toxic**Sensory Direct**£5.72**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B07SRC17WK) [**Vive Therapy Putty - Theraputty Therapeutic Occupational and Exercise Tool for Stress - Finger Hand Grip Strength Exercises - Extra Soft Medium Firm Resistance (6 Count (Pack of 1))**Vive**£19.76**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B07284ZW2Z)
**~~View all trending →~~**
## **What buyers say about therapy putty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The quality of the product is great, it is not sticky so it does not pick up a lot of dust and dirt”*
**Value For Money**11%
*“Good price”*
**Ease Of Use**8%
*“easier on my hands”*
**Soft Feel**8%
*“It is soft”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Grip**6%
*“It has been helping me exercise my hand, build strength back into my fingers, and improve my grip in a simple and practical way”*
**Joint Pain**5%
*“we all agreed these have helped. sister has mild arthritis”*
**Color**4%
*“The colours are bright”*
**Size-Overall**4%
*“Perfect size”*
**Strength**3%
*“the progression between strengths is clear”*
### **What buyers complain about **
**Smell**11%
*“Very small and chemical smell”*
**Hard Feel**11%
*“Turns out pretty tough”*
**Adhesion/Stickiness**6%
*“it sticks to your hands quite badly”*
**Value For Money**5%
*“expensive for what it is”*
**Ease Of Use**4%
*“sometimes it is hard to close the pot”*
**Size-Overall**4%
*“Quite small”*
**Leak-Proof**3%
*“Terrible - Puttys leak out the tubs”*
**Residue**2%
*“Zero Mess: One of my biggest worries was getting greasy residue all over my computer keyboard and mouse”*
**Strength**1%
*“Too firm for me”*
**Durability**1%
*“due to a fall”*
### **Top return reasons **
**Size-Overall**21%
**Hard Feel**14%
**Adhesion/Stickiness**7%
**Leak-Proof**7%
**Ease Of Use**7%
**Joint Pain**6%
**Quality-Overall**5%
**Soft Feel**5%
**Functionality-Overall**4%
**Strength**4%
## **Common questions**
- **Is therapy putty profitable to sell on Amazon United Kingdom?**
- The niche generates £163K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the therapy putty niche?**
- 8 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in therapy putty?**
- Top complaints mined from reviews: Smell, Hard Feel, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for therapy putty peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the therapy putty niche?**
- Listings span £3.61–£19.76; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.
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