---
title: "Tena Slip Medium — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/tena-slip-medium"
last_updated: "2026-07-31T13:13:17.255Z"
locale: en
meta:
description: "Niche score 54/100 · £58K/yr market · 42K searches/yr · £18.17 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £58K/yr market · 42K searches/yr · £18.17 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tena Slip Medium — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **tena slip medium**
**Worth a look**
Shows low returns (0.0%), but a small market ($58K/yr) keeps it on the watch list.
Market size 14Growth 24Conversion 77Competition 64Returns 100Price range 79Avg price 83Brand share 29Review moat 52Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.49–£45.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,404.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£58K**
£58K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, tena slip medium is a £58K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tena slip medium market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£73K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**45**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**9%**
- TENA70% - ViraCare5% - WHYWORRY5% - SUNKISS4% - iD Expert4% - by Amazon3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -2.5% search growth over the last 90 days.
900700Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/tena-slip-medium/trend)
## **Top tena slip medium search terms**
- **mens nappies**10K/yr+2.6%3.8% conv. - **tena slip**9K/yr-6.3%3.1% conv. - **tena slip medium**9K/yr-6.8%8.8% conv. - **adult pads**6K/yr+10.5%2.7% conv. - **tena nappies**4K/yr+0.0%4.0% conv. - **tena proskin slip medium**4K/yr-17.1%17.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/tena-slip-medium/search-terms)
## **Top tena slip medium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TENA M (Pack of 1) White ProSkin Incontinence Slip Plus Medium 30 Count**TENA**£17.93**4.6★2,061 rev](https://www.amazon.co.uk/dp/B07X3DCSP2) [2**Tena - Tena Proskin Maxi (Size M) Incontinence Slip - 24 Pieces**TENA**£16.99**4.2★25 rev](https://www.amazon.co.uk/dp/B0BWR2T83K) [3**TENA ProSkin Slip Pro - Plus - Medium (3 Packs of 30)**TENA**£45.80**4.6★2,061 rev](https://www.amazon.co.uk/dp/B07X6HCMQQ) [4**TENA ProSkin Incontinence Slip Super Medium 30 Count White (Pack of 1)**TENA**£17.91**4.6★2,061 rev](https://www.amazon.co.uk/dp/B07X6HS47W) [5**Tena Slip All-in-One Pads Maxi Medium with ConfioAir - Pack of 24 (Eligible for VAT relief in the UK)**TENA**£22.55**4.4★38 rev](https://www.amazon.co.uk/dp/B01F21ZVS2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary**by Amazon**£23.87**228 rev1y ago](https://www.amazon.co.uk/dp/B0D92FWY51) [**SUNKISS Incontinence Pants for Men Daytime Disposable Adult Pull Ups Mens Protective Underwear with Maximum Absorbency Grey Medium 30 Count**SUNKISS**£21.10**1,134 rev1y ago](https://www.amazon.co.uk/dp/B0DS1Q5P8R) [**WhyWorry Adult Nappies for Women and Men Large 15 Count**WHYWORRY**£19.30**181 rev1y ago](https://www.amazon.co.uk/dp/B0DMFN2N52) [**WhyWorry Adult Nappies for Women and Men Medium 15 Count**WHYWORRY**£18.85**181 rev1y ago](https://www.amazon.co.uk/dp/B0DMFGBFYV) [**FAMPAL Vital Guard Adult Incontinence Pants for Men and Women Disposable Pull-Up Odor Control Overnight Protection Unisex Medium 12 Count**FAMPAL**£10.17**88 rev1y ago](https://www.amazon.co.uk/dp/B0DM1HP6F8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FAMPAL Vital Guard Adult Incontinence Pants for Men and Women Disposable Pull-Up Odor Control Overnight Protection Unisex Medium 12 Count**FAMPAL**£10.17**3.7★**▲ 133%**](https://www.amazon.co.uk/dp/B0DM1HP6F8) [**ABENA San Premium Mens & Womens Incontinence Pads Breathable & Comfortable Fast Absorption Discreet & Effective Shaped - Premium 4 800ml Absorbency 30PK**ABENA**£7.49**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B0BMM82H6Q) [**TENA SLIP SUPER MEDIUM 28S**TENA**£19.05**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B0030FW1PE) [**TENA Men Protective Underwear Large Level 4 for Heavy Bladder Weakness x 40**TENA**£35.36**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B06XYH8W7Z) [**Depend Comfort Protect Incontinence Pants for Men Small/Medium 30 Pants**Depend**£14.17**4.3★**▲ 57%**](https://www.amazon.co.uk/dp/B01LYKFPXZ)
**~~View all trending →~~**
## **What buyers say about tena slip medium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**18%
*“They are comfortable”*
**Size-Overall**17%
*“Good fit”*
**Quality-Overall**16%
*“Excellent Product”*
**Value For Money**13%
*“Excellent price”*
**Leak-Proof**6%
*“No leaks”*
**Absorbency**4%
*“high absorbency”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Moist/Dry**2%
*“Keep you dry”*
**Soft Feel**2%
*“Very soft & discreet super value on my suscribe list”*
**Ease Of Use**1%
*“Very easy to use”*
### **What buyers complain about **
**Size-Overall**20%
*“NOT TRUE TO SIZE”*
**Leak-Proof**18%
*“Leaking”*
**Quality-Overall**8%
*“Cheap”*
**Value For Money**6%
*“Not cheap,”*
**Absorbency**4%
*“Didnt absorb well”*
**Instructions/User Manual/Troubleshooting**3%
*“Follow customers instructions don”*
**Functionality-Overall**3%
*“Useless they don't work”*
**Thickness**3%
*“Too thick”*
**Advertised Vs Actual Product**3%
*“was dubious about the claims”*
**Shape/Style**3%
*“Disappointed with new shape”*
### **Top return reasons **
**Size-Overall**62%
**Advertised Vs Actual Product**18%
**Shape/Style**3%
**Leak-Proof**3%
**Adhesion/Stickiness**2%
**Comfort-Overall**2%
**Thickness**2%
**Storage Capacity**1%
**Compatibility-Overall**1%
**Absorbency**1%
## **Common questions**
- **Is tena slip medium profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 36 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the tena slip medium niche?**
- 11 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in tena slip medium?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 0.0%.
- **When does demand for tena slip medium peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tena slip medium niche?**
- Listings span £7.49–£45.80; the average listing price is £18.17 (sweet spot $15–$100). The average incumbent carries 1,404 reviews — the moat a new listing must climb.
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