---
title: "Tena Pants for Women Medium — £188K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/tena-pants-for-women-medium"
last_updated: "2026-07-31T21:46:03.859Z"
locale: en
meta:
description: "Niche score 53/100 · £188K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £188K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tena Pants for Women Medium — £188K/yr Amazon UK Niche (2026) - Flapen"
---
# **tena pants for women medium**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 38Growth 11Conversion 99Competition 51Returns 100Price range 88Avg price 95Brand share 0Review moat 63Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****£29.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.98–£86.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****972.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£188K**
£188K/yr · 36K searches
**Growth**
**Bad****-27.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tena pants for women medium is a £188K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tena pants for women medium market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£177K–£236K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **43%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**0%**
- TENA91% - Always Discreet5% - by Amazon2% - FAMPAL1% - SUNKISS1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/tena-pants-for-women-medium/trend)
## **Top tena pants for women medium search terms**
- **tena proskin pants medium**13K/yr-8.9%13.1% conv. - **tena pants for women medium**15K/yr-16.5%11.3% conv. - **tena pants medium**3K/yr-26.2%13.0% conv. - **tena pants super medium**4K/yr-77.4%18.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/tena-pants-for-women-medium/search-terms)
## **Top tena pants for women medium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£15K12%£23K16%£30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TENA ProSkin Pants Super Medium | Incontinence Pants - 4 Packs of 12**TENA**£42.56**4.7★3,228 rev](https://www.amazon.co.uk/dp/B099K78FZY) [2**Tena Pants Super Medium Pack of 12**TENA**£11.85**4.6★3,077 rev](https://www.amazon.co.uk/dp/B00D3HT5NA) [3**TENA ProSkin Pants Super Incontinence Underwear Medium (48 Count)**TENA**£38.89**4.7★1,822 rev](https://www.amazon.co.uk/dp/B000UNLZ6K) [4**Multipack 4X TENA Pants Maxi Medium (2500ml) 10 Pack Incontinence Protection**TENA**£44.70**4.7★3,228 rev](https://www.amazon.co.uk/dp/B00AQFREDK) [5**Tena ProSkin Pants Super Incontinence Underwear Medium (48 Count)**TENA**£17.93**4.7★3,228 rev](https://www.amazon.co.uk/dp/B0D2LCMW69)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Always Discreet Incontinence Pant Maximum Protection 8 Drops Size M 4x12 Counts with Odour Neutralising Technology**Always Discreet**£50.57**42 rev8mo ago](https://www.amazon.co.uk/dp/B0G38T3ZYK) [**by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary**by Amazon**£19.24**259 rev1y ago](https://www.amazon.co.uk/dp/B0D92D5GWT) [**Always Discreet Maximum Protection M 4x8ct**Always Discreet**£33.13**42 rev1y ago](https://www.amazon.co.uk/dp/B0DT6T5TPS) [**TENA Pants Normal Medium (M) - Absorbent Stretch and Disposable Briefs for Urinary Losses Panties for Her and Him - Unisex Discreet and Comfortable 1 Pack of 8**TENA**£11.12**51 rev1y ago](https://www.amazon.co.uk/dp/B0D9WFDLGG) [**Tena ProSkin Pants Super Incontinence Underwear Medium (48 Count)**TENA**£17.93**3,228 rev2y ago](https://www.amazon.co.uk/dp/B0D2LCMW69)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TENA Pants Normal Medium (M) - Absorbent Stretch and Disposable Briefs for Urinary Losses Panties for Her and Him - Unisex Discreet and Comfortable 1 Pack of 8**TENA**£11.12**4.3★**▲ 244%**](https://www.amazon.co.uk/dp/B0D9WFDLGG) [**Always Discreet Incontinence Pant Maximum Protection 8 Drops Size M 4x12 Counts with Odour Neutralising Technology**Always Discreet**£50.57**3.6★**▲ 214%**](https://www.amazon.co.uk/dp/B0G38T3ZYK) [**Tena Silhouette Plus Creme Incontinence Pants Medium 9 Pack**TENA**£7.98**4.5★**▲ 213%**](https://www.amazon.co.uk/dp/B073WWVY2D) [**TENA ProSkin Pants Super Medium | Incontinence Pants - 4 Packs of 12**TENA**£42.56**4.7★**▲ 112%**](https://www.amazon.co.uk/dp/B099K78FZY) [**Multipack 4X TENA Pants Maxi Medium (2500ml) 10 Pack Incontinence Protection**TENA**£44.70**4.7★**▲ 88%**](https://www.amazon.co.uk/dp/B00AQFREDK)
**~~View all trending →~~**
## **What buyers say about tena pants for women medium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality pull ups”*
**Value For Money**19%
*“Good price”*
**Size-Overall**12%
*“GOOD FIT”*
**Comfort-Overall**9%
*“very comfortable”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Absorbency**5%
*“well absorbent”*
**Thickness**3%
*“not bulky like the massive pads they give you in hospital”*
**Water Resistance**3%
*“They hold in the moisture quite well”*
**Ease Of Use**3%
*“It was much easier to used this when I was in the bed all day”*
**Weight Light**3%
*“Perfect - not too bulky”*
### **What buyers complain about **
**Size-Overall**35%
*“NOT TRUE TO SIZE”*
**Leak-Proof**16%
*“Leaking”*
**Quality-Overall**10%
*“Rubbish”*
**Weight Heavy**6%
*“These are very bulky”*
**Value For Money**5%
*“this item is not very different from the one i purchased before only more expensive”*
**Smell**4%
*“Smell from the black cloth before”*
**Instructions/User Manual/Troubleshooting**4%
*“Follow customers instructions don”*
**Thickness**4%
*“These were really thin”*
**Thin**4%
*“thin description”*
**Ease Of Wearing**2%
*“Very embarrassed to wear”*
### **Top return reasons **
**Size-Overall**70%
**Value For Money**20%
**Ease Of Use**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is tena pants for women medium profitable to sell on Amazon United Kingdom?**
- The niche generates £188K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the tena pants for women medium niche?**
- 5 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tena pants for women medium?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 0.0%.
- **When does demand for tena pants for women medium peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tena pants for women medium niche?**
- Listings span £7.98–£86.06; the average listing price is £29.44 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.
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