---
title: "Tea Tree Oil — £691K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/tea-tree-oil"
last_updated: "2026-07-31T13:14:07.735Z"
locale: en
meta:
description: "Niche score 47/100 · £691K/yr market · 638K searches/yr · £6.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £691K/yr market · 638K searches/yr · £6.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tea Tree Oil — £691K/yr Amazon UK Niche (2026) - Flapen"
---
# **tea tree oil**
**Skip it**
Prices mostly outside the sweet spot ($3.44–$9.89) — this niche doesn't clear our bar today.
Market size 68Growth 21Conversion 98Competition 22Returns 99Price range 0Avg price 18Brand share 40Review moat 21Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£691K**
£691K/yr · 638K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,026.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.50**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.44–£9.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tea tree oil is a £691K/yr Amazon United Kingdom market (638K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree oil market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£650K–£813K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**54**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**14%**
- nikura28% - KANZY HAIR AND BEAUTY20% - Handcraft Blends13% - Natura Pur10% - Tea Tree10% - EVOKE OCCU6% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
15K10K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/tea-tree-oil/trend)
## **Top tea tree oil search terms**
- **tea tree oil**487K/yr+2.3%14.7% conv. - **tea tree**40K/yr-2.5%3.2% conv. - **tea tree oil for skin**30K/yr-32.4%9.9% conv. - **tea tree essential oil**20K/yr-34.5%11.2% conv. - **pure tea tree oil**12K/yr-31.1%12.1% conv. - **t tree oil**9K/yr-31.7%14.6% conv. - **teatree oil**11K/yr-45.4%13.5% conv. - **100% tea tree oil**5K/yr+13.2%10.1% conv. - **tea-tree oil**6K/yr-43.8%8.7% conv. - **tea tree oil pure**4K/yr-33.6%14.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/tea-tree-oil/search-terms)
## **Top tea tree oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£69K20%£138K30%£207K40%£276K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura Pure Australian Tea Tree Essential Oil for Skin Nail Fungus Face Hair Acne Piercings Head Lice | Diffuser Oil for Home Candle & Soap Making | 10ml | Vegan & UK Made**nikura**£4.21**4.5★42,940 rev](https://www.amazon.co.uk/dp/B01LEV9I8I) [2**Kanzy Tea Tree Essential oil 10ml 100% Pure Tea Tree Oil for Skin Hair Face Nails Natural Vegan & Undiluted for Aromatherapy & Diffusers**KANZY HAIR AND BEAUTY**£3.90**4.6★1,797 rev](https://www.amazon.co.uk/dp/B08R8YV2PW) [3**Handcraft Blends Tea Tree Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£8.19**4.6★19,335 rev](https://www.amazon.co.uk/dp/B075813R1S) [4**Organic Tea Tree Oil 10ml 100% Pure Undiluted Tea Tree Essential Oil Vegan for Skin Nails Hair Aromatherapy and diffusers**Natura Pur**£3.44**4.4★1,908 rev](https://www.amazon.co.uk/dp/B096B8B49W) [5**Tea Tree Oil - Tea Tree Essential Oil 100% -10ml**Tea Tree**£3.55**4.4★2,952 rev](https://www.amazon.co.uk/dp/B018J05818)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nourvelle Australian Tea Tree Oil 20ml**Nourvelle**£9.89**67 rev7mo ago](https://www.amazon.co.uk/dp/B0G27GYW6X) [**Tea Tree Essential Oil MUNUSNA 100% Pure Tea Tree Oils for Skin Hair Care Aromatherapy Oil for Diffuser Humidifier DIY Home 100ML**MUNUSNA**£7.09**2,633 rev1y ago](https://www.amazon.co.uk/dp/B0F4JG17J3) [**Carno Calm Tea Tree Essential Oil 30ml 100% Pure for DIY Blends Aroma hub**Carno Calm**£7.21**3,445 rev2y ago](https://www.amazon.co.uk/dp/B0CQCQLH8Y) [**EVOKE OCCU Tea Tree Oil for Nail Fungus Skin Hair Acne**EVOKE OCCU**£8.12**3,574 rev3y ago](https://www.amazon.co.uk/dp/B09M867HRP) [**HIQILI Tea Tree Oil for Nail Fungus Skin Hair Acne**HIQILI**£7.10**1,961 rev3y ago](https://www.amazon.co.uk/dp/B0BFHYT5VZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nourvelle Australian Tea Tree Oil 20ml**Nourvelle**£9.89**4.4★**▲ 136%**](https://www.amazon.co.uk/dp/B0G27GYW6X) [**Organic Tea Tree Oil 10ml 100% Pure Undiluted Tea Tree Essential Oil Vegan for Skin Nails Hair Aromatherapy and diffusers**Natura Pur**£3.44**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B096B8B49W) [**Carno Calm Tea Tree Essential Oil 30ml 100% Pure for DIY Blends Aroma hub**Carno Calm**£7.21**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0CQCQLH8Y) [**MAYJAM Tea Tree Essential Oil - 100ML Tea Tree Oil for Nail Fungus Hair Face Skin & Nails Care for Aromatherapy & Diffuser**MAYJAM**£6.45**4.3★**▲ 30%**](https://www.amazon.co.uk/dp/B088BKT98X) [**Nikura Pure Australian Tea Tree Essential Oil for Skin Nail Fungus Face Hair Acne Piercings Head Lice | Diffuser Oil for Home Candle & Soap Making | 10ml | Vegan & UK Made**nikura**£4.21**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B01LEV9I8I)
**~~View all trending →~~**
## **What buyers say about tea tree oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Perfect product just as the advert says”*
**Value For Money**17%
*“Excellent value”*
**Smell**12%
*“Lovely smell”*
**Advertised Vs Actual Product**7%
*“As described”*
**Efficiency**4%
*“does the job”*
**Ease Of Use**3%
*“very easy to use”*
**Lubrication**3%
*“I love the numerous things you can use tea tree oil for”*
**Size-Overall**3%
*“Great size with so many uses”*
**Pest/Insect Control**2%
*“it got rid of ants in my kitchen humanely”*
**Natural Ingredients**1%
*“pretty fitting with its natural aesthetic”*
### **What buyers complain about **
**Smell**23%
*“Smells horrible”*
**Size-Overall**10%
*“Very small”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Ease Of Use**7%
*“Couldnt open”*
**Oily/Greasy**5%
*“Not pure tea tree oil”*
**Leak-Proof**4%
*“most of the contents had leaked out before it arrived”*
**Dilute/Watery**3%
*“A bit watery for oil”*
**Visibility**3%
*“Didn't see the difference”*
**Quality-Overall**3%
*“My fault for buying cheap”*
**Allergies**2%
*“sooth a rash between his fingers”*
### **Top return reasons **
**Smell**37%
**Advertised Vs Actual Product**12%
**Leak-Proof**10%
**Dilute/Watery**7%
**Quality-Overall**4%
**Size-Overall**3%
**Functionality-Overall**3%
**Assembly/Installation**2%
**Value For Money**2%
**Oily/Greasy**2%
## **Common questions**
- **Is tea tree oil profitable to sell on Amazon United Kingdom?**
- The niche generates £691K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the tea tree oil niche?**
- 12 brands and 54 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in tea tree oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for tea tree oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tea tree oil niche?**
- Listings span £3.44–£9.89; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 11,027 reviews — the moat a new listing must climb.
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