---
title: "Tampons Super Plus — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/tampons-super-plus"
last_updated: "2026-07-31T13:05:33.637Z"
locale: en
meta:
description: "Niche score 53/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tampons Super Plus — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **tampons super plus**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 80Growth 30Conversion 98Competition 62Returns 100Price range 17Avg price 23Brand share 5Review moat 49Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 865K searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,637.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.15**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.57–£17.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tampons super plus is a £1.1M/yr Amazon United Kingdom market (865K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tampons super plus market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**187**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**1%**
- Tampax44% - ZVZK28% - Lil-Lets20% - FLO5% - MG Living1% - INNERSY1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — +4.3% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/tampons-super-plus/trend)
## **Top tampons super plus search terms**
- **tampons**331K/yr+5.7%12.1% conv. - **tampax**126K/yr+5.2%9.6% conv. - **tampax pearl**65K/yr+4.5%10.6% conv. - **tampons with applicator**41K/yr+14.7%7.6% conv. - **lil lets tampons**34K/yr+4.7%29.6% conv. - **tampon**27K/yr-9.4%9.3% conv. - **lil lets**32K/yr-11.2%6.8% conv. - **tampax super plus**22K/yr-2.5%8.5% conv. - **tampax compak**24K/yr-2.6%4.6% conv. - **tampax pearl compak**16K/yr-2.9%7.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/tampons-super-plus/search-terms)
## **Top tampons super plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£57K10%£114K15%£170K20%£227K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)**ZVZK**£13.56**4.2★3,582 rev](https://www.amazon.co.uk/dp/B0B4MYJLJ1) [2**Tampax Pearl Regular 3x22**Tampax**£10.80**4.9★18 rev](https://www.amazon.co.uk/dp/B0FXVRL3B9) [3**ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)**ZVZK**£13.39**4.1★139 rev](https://www.amazon.co.uk/dp/B0BPQTMVKH) [4**Tampax Pearl Compak Super Tampons with Applicator x72 3in1 Leak Protection Comfort and Easy Insertion**Tampax**£9.38**4.8★391 rev](https://www.amazon.co.uk/dp/B0FXHXWR9D) [5**Lil-Lets Non-Applicator Regular Tampons 32 Count (Pack of 1) For Light to Medium Flow 2 Droplets Plant-Based SmartFit Non-App Tampon**Lil-Lets**£2.64**4.8★2,118 rev](https://www.amazon.co.uk/dp/B001DXCINU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tampax Pearl Super Plus Extra 3x18**Tampax**£10.94**21 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T4DW6V) [**Tampax Pearl Regular 3x22**Tampax**£10.80**18 rev9mo ago](https://www.amazon.co.uk/dp/B0FXVRL3B9) [**TAMPAX Pearl Super Plus 3x22**Tampax**£10.80**35 rev9mo ago](https://www.amazon.co.uk/dp/B0FXVPDJYL) [**Tampax Pearl Super 3x22**Tampax**£10.70**18 rev9mo ago](https://www.amazon.co.uk/dp/B0FXVQMJFX) [**Tampax Pearl Compak Super Tampons with Applicator x72 3in1 Leak Protection Comfort and Easy Insertion**Tampax**£9.38**391 rev9mo ago](https://www.amazon.co.uk/dp/B0FXHXWR9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INNERSY Period Pants for Teenage Girls Cotton Leak Proof Menstrual Underwear Pack of 3 (8-10 Years Dots/Lake Green/Pink)**INNERSY**£13.42**4.5★**▲ 155%**](https://www.amazon.co.uk/dp/B07Z4R88H1) [**ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)**ZVZK**£13.39**4.1★**▲ 144%**](https://www.amazon.co.uk/dp/B0BPQTMVKH) [**ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)**ZVZK**£13.56**4.2★**▲ 143%**](https://www.amazon.co.uk/dp/B0B4MYJLJ1) [**Tampax Pearl Regular 3x22**Tampax**£10.80**4.9★**▲ 80%**](https://www.amazon.co.uk/dp/B0FXVRL3B9) [**Tampax Pearl Super 3x22**Tampax**£10.70**4.9★**▲ 53%**](https://www.amazon.co.uk/dp/B0FXVQMJFX)
**~~View all trending →~~**
## **What buyers say about tampons super plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Great amount for the price”*
**Ease Of Use**12%
*“Easy to use”*
**Quality-Overall**8%
*“Quality thongs, these are comfortable and are really good for the time of the month”*
**Advertised Vs Actual Product**6%
*“Do what they should”*
**Comfort-Overall**5%
*“Comfortable”*
**Absorbency**4%
*“Best for absorbancy with a heavy flow”*
**Vegan/Organic**4%
*“as obviously they are natural”*
**Ease Of Application**3%
*“Easy applicator”*
**Durability**3%
*“lasts for a while”*
**Size-Overall**3%
*“Fit well”*
### **What buyers complain about **
**Size-Overall**11%
*“I expected the boxes to be bigger”*
**Absorbency**8%
*“dont offer much absorption”*
**Durability**8%
*“doesnt last that long. have to replace them often as they are small”*
**Material Quality**7%
*“I dont like the plastic-ness of them”*
**Comfort-Overall**7%
*“Uncomfortable”*
**Value For Money**5%
*“Overpriced”*
**Natural Resource Wastage**5%
*“Waste of time and money”*
**Leak-Proof**5%
*“and was forever leaking”*
**Safety Standards**5%
*“This product is meant to be safe and reliable, and unfortunately, that was not the case”*
**Advertised Vs Actual Product**5%
*“1 box of 18 not as stated”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**11%
**Compatibility-Overall**8%
**Strength**6%
**Material Quality**6%
**Leak-Proof**4%
**Functionality-Overall**3%
**Moist/Dry**3%
**Ease Of Use**3%
**Smell**3%
## **Common questions**
- **Is tampons super plus profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 28 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the tampons super plus niche?**
- 7 brands and 187 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tampons super plus?**
- Top complaints mined from reviews: Size-Overall, Absorbency, Durability. The return rate is 0.1%.
- **When does demand for tampons super plus peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 14.6× the quietest.
- **What does it cost to enter the tampons super plus niche?**
- Listings span £1.57–£17.66; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 1,637 reviews — the moat a new listing must climb.
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