---
title: "Suppositories — £503K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/suppositories"
last_updated: "2026-07-31T12:15:34.316Z"
locale: en
meta:
description: "Niche score 35/100 · £503K/yr market · 278K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £503K/yr market · 278K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Suppositories — £503K/yr Amazon UK Niche (2026) - Flapen"
---
# **suppositories**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 10Conversion 100Competition 0Returns 100Price range 0Avg price 16Brand share 0Review moat 25Quality gap 25
**Conversion**
**Incredible****31.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£503K**
£503K/yr · 278K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,730.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.72**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.34–£8.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, suppositories is a £503K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **suppositories market data**
- **Units sold / yr**
- **60K–80K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£343K–£458K**
- units × avg price
- **Conversion rate**
- **31.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Anusol66% - Germoloids32% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.4% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/suppositories/trend)
## **Top suppositories search terms**
- **anusol suppositories**129K/yr-19.2%28.8% conv. - **germoloids suppository**45K/yr-35.9%32.5% conv. - **hemorrhoid suppositories**19K/yr-33.6%15.9% conv. - **suppositories for hemorrhoids**16K/yr-32.4%21.1% conv. - **anusol hc suppositories**13K/yr-41.5%14.8% conv. - **haemorrhoids & pile suppositories**11K/yr-11.7%20.9% conv. - **piles suppositories**6K/yr+12.5%20.6% conv. - **hemorrhoids suppositories**6K/yr-14.4%20.3% conv. - **anusol plus hc suppositories**4K/yr-0.3%11.1% conv. - **pile suppositories**5K/yr-43.7%19.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/suppositories/search-terms)
## **Top suppositories products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£50K20%£101K30%£151K40%£201K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)**Germoloids**£5.33**4.6★9,954 rev](https://www.amazon.co.uk/dp/B00KHP6KUC) [2**Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack**Anusol**£5.65**4.6★4,677 rev](https://www.amazon.co.uk/dp/B000KKK4Y2) [3**Anusol Soothing Relief Suppositories**Anusol**£5.16**4.6★7,619 rev](https://www.amazon.co.uk/dp/B00N66WXQE) [4**Anusol Suppositories Treatment for Haemorrhoids Shrinks Piles Relieves Discomfort and Soothes Itching 12 Suppositories**Anusol**£4.34**4.6★1,364 rev](https://www.amazon.co.uk/dp/B001E4G7GM) [5**Plus HC Hemorrhoid Relief Suppositories 12 Suppositories**Generic**£8.13**4.6★40 rev](https://www.amazon.co.uk/dp/B0DX7NDYV7)
### **Newest**
by launch date
[**Plus HC Hemorrhoid Relief Suppositories 12 Suppositories**Generic**£8.13**40 rev1y ago](https://www.amazon.co.uk/dp/B0DX7NDYV7) [**Anusol Soothing Relief Suppositories**Anusol**£5.16**7,619 rev11y ago](https://www.amazon.co.uk/dp/B00N66WXQE) [**Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)**Germoloids**£5.33**9,954 rev13y ago](https://www.amazon.co.uk/dp/B00KHP6KUC) [**Anusol Suppositories Treatment for Haemorrhoids Shrinks Piles Relieves Discomfort and Soothes Itching 12 Suppositories**Anusol**£4.34**1,364 rev17y ago](https://www.amazon.co.uk/dp/B001E4G7GM) [**Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack**Anusol**£5.65**4,677 rev19y ago](https://www.amazon.co.uk/dp/B000KKK4Y2)
### **Trending**
90-day click momentum
[**Anusol Suppositories Treatment for Haemorrhoids Shrinks Piles Relieves Discomfort and Soothes Itching 12 Suppositories**Anusol**£4.34**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B001E4G7GM) [**Anusol Suppositories For Haemorrhoids & Related Conditions Proven Formula Shrinks Piles Relieves Discomfort & Soothes Itching 24-Pack**Anusol**£5.65**4.6★**— 6%**](https://www.amazon.co.uk/dp/B000KKK4Y2) [**Anusol Soothing Relief Suppositories**Anusol**£5.16**4.6★**— 2%**](https://www.amazon.co.uk/dp/B00N66WXQE) [**Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)**Germoloids**£5.33**4.6★**— 6%**](https://www.amazon.co.uk/dp/B00KHP6KUC) [**Plus HC Hemorrhoid Relief Suppositories 12 Suppositories**Generic**£8.13**4.6★**▼ 32%**](https://www.amazon.co.uk/dp/B0DX7NDYV7)
## **What buyers say about suppositories**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Better than other makes I've used”*
**Advertised Vs Actual Product**22%
*“As advertised”*
**Ease Of Use**11%
*“Easy to use”*
**Efficiency**9%
*“It works”*
**Comfort-Overall**7%
*“Comfortable”*
**Value For Money**7%
*“cheaper than most”*
**Itch Relief**3%
*“Soothes that itch that you don't want to scratch”*
**Side Effects**3%
*“highly recommended and good value for the money also very quick working with no side effects”*
**Soothing Effect**3%
*“Soothing and it helps”*
**Ease Of Application**2%
*“Great application,easy to use 24 hour relief”*
### **What buyers complain about **
**Advertised Vs Actual Product**10%
*“Doesn't contain Hydrocortisone as advertised on the package”*
**Grip**10%
*“Slip in easily”*
**Pain Relief-Overall**10%
*“They only caused me pain”*
**Durability**10%
*“Falling apart”*
**Shrinkage Resistance**10%
*“Anusol shrinks the damage very well”*
**Functionality-Overall**10%
*“It effective therefore not value for money”*
**Allergies**5%
*“itching from internal hemorrhoids”*
**Ease Of Use**5%
*“awkward to administer”*
**Size-Overall**3%
*“They do look quite large”*
**Comfort-Overall**3%
*“Theyre not the most comfortable thing to use at first”*
## **Common questions**
- **Is suppositories profitable to sell on Amazon United Kingdom?**
- The niche generates £503K/yr across 5 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the suppositories niche?**
- 3 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in suppositories?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Grip, Pain Relief-Overall. The return rate is 0.0%.
- **When does demand for suppositories peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the suppositories niche?**
- Listings span £4.34–£8.13; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 4,731 reviews — the moat a new listing must climb.
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