---
title: "Reviews — supplements - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/supplements/reviews"
last_updated: "2026-07-31T13:07:44.519Z"
locale: en
meta:
  description: "Niche score 44/100 · £71K/yr market · 256K searches/yr · £10.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £71K/yr market · 256K searches/yr · £10.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — supplements - Flapen"
---

# **supplements**

**Skip it**

A small market ($71K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 18Conversion 34Competition 73Returns 100Price range 44Avg price 34Brand share 49Review moat 22Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£2.65–£24.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.12**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****9,288.48**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£71K**

£71K/yr · 256K searches

**Growth**

**Bad****-14.7%**

90-day search growth — must beat 0% to launch