---
title: "Superfloss — £241K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/superfloss"
last_updated: "2026-07-31T09:43:35.888Z"
locale: en
meta:
description: "Niche score 41/100 · £241K/yr market · 136K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £241K/yr market · 136K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Superfloss — £241K/yr Amazon UK Niche (2026) - Flapen"
---
# **superfloss**
**Skip it**
Prices mostly outside the sweet spot ($3.16–$13.16) — this niche doesn't clear our bar today.
Market size 45Growth 21Conversion 100Competition 17Returns 99Price range 0Avg price 20Brand share 9Review moat 23Quality gap 57
**Conversion**
**Incredible****24.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£241K**
£241K/yr · 136K searches
**Review moat**
**Bad****7,941**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.14**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.16–£13.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, superfloss is a £241K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **superfloss market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£214K–£286K**
- units × avg price
- **Conversion rate**
- **24.8%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**77**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Oral-B66% - KRISP12% - RAZOKO10% - High Vibrant5% - YANDY4% - Platypus4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/superfloss/trend)
## **Top superfloss search terms**
- **superfloss**32K/yr-10.9%23.0% conv. - **super floss**28K/yr-1.6%21.2% conv. - **oral b superfloss**22K/yr-15.6%23.3% conv. - **braces floss**9K/yr+49.0%5.3% conv. - **floss for braces**9K/yr+5.4%7.2% conv. - **superfloss dental floss oral b**12K/yr-16.2%25.8% conv. - **super floss oral b**10K/yr-17.3%23.8% conv. - **oral b super floss**6K/yr-19.1%24.2% conv. - **super floss oral b for bridges**3K/yr-12.9%24.5% conv. - **superfloss dental floss for bridges**3K/yr-3.7%22.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/superfloss/search-terms)
## **Top superfloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£72K40%£96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Super Floss 50 Pre-Cut Strands Mint - Pack of 3**Oral-B**£7.17**4.4★3,497 rev](https://www.amazon.co.uk/dp/B06Y5ML9LR) [2**3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth**KRISP**£7.90**4.3★529 rev](https://www.amazon.co.uk/dp/B08VNF13GL) [3**Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands**Oral-B**£3.16**4.3★644 rev](https://www.amazon.co.uk/dp/B08F78FX66) [4**Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2**RAZOKO**£7.13**4.2★1,249 rev](https://www.amazon.co.uk/dp/B0C3CTVSYF) [5**Oral-B 50 Pieces Pre-Cut Super Floss - Pack of 3**Oral-B**£7.27**4.5★35,753 rev](https://www.amazon.co.uk/dp/B008FRM3O6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YANDY Braces Floss Picks Orthodontic Dental Floss Sticks Twin-Line Flosser for Braces Unflavored 50 Count Special Design for Orthodontic Patients Oral Cleaning**YANDY**£4.31**42 rev11mo ago](https://www.amazon.co.uk/dp/B0D9XJMMQB) [**Oral-B Superfloss Threader - Removes Plaque & Tartar - Stiffened End or Spongy Dental Floss for Tight and Wide Spaces - for Cleaning Braces and Appliances - 50 Pre-Cut Strands**Oral-B**£3.16**644 rev1y ago](https://www.amazon.co.uk/dp/B08F78FX66) [**Superfloss Dental Super Floss Threader 50 Pre-Cut Strands Pack of 2 Ideal Oral Floss for Braces Bridges and Wide Spaces 100 Strands in Total Mint**High Vibrant**£6.36**264 rev2y ago](https://www.amazon.co.uk/dp/B0D4C4PDXB) [**Super Floss for Braces 60 Pre-Cut Strands Built-in Threader Pack of 2**RAZOKO**£7.13**1,249 rev3y ago](https://www.amazon.co.uk/dp/B0C3CTVSYF) [**3 x Super Waxed Dental Floss 50 Strands Braces Bridge Wide Space Oral Teeth**KRISP**£7.90**529 rev5y ago](https://www.amazon.co.uk/dp/B08VNF13GL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YANDY Braces Floss Picks Orthodontic Dental Floss Sticks Twin-Line Flosser for Braces Unflavored 50 Count Special Design for Orthodontic Patients Oral Cleaning**YANDY**£4.31**4.5★**▲ 177%**](https://www.amazon.co.uk/dp/B0D9XJMMQB) [**Oral-B 50 Pieces Pre-Cut Super Floss - Pack of 3**Oral-B**£7.27**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B008FRM3O6) [**Oral-B Super Floss 50 Pieces Pre-Cut 100 g 013-6440*6 Pack of 6**Oral-B**£13.16**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B07253YGPD) [**Super Floss 50 Pre-Cut Strands Mint - Pack of 3**Oral-B**£7.17**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B06Y5ML9LR) [**Platypus Orthodontic Flosser Bag 30 Count**Platypus**£11.21**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B005D0DQVC)
**~~View all trending →~~**
## **What buyers say about superfloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**31%
*“good dental product”*
**Value For Money**22%
*“Good Value for Money”*
**Quality-Overall**12%
*“Excellent Quality”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“Better than I thought”*
**Ease Of Cleaning**5%
*“Clean bridge”*
**Tooth Sensitivity**2%
*“good for our teeth”*
**Efficiency**1%
*“Really works”*
**Strength**1%
*“Strong”*
**Dispensing Mechanism**1%
*“Neat box for dispensing this tape”*
### **What buyers complain about **
**Advertised Vs Actual Product**18%
*“False advertisement”*
**Size-Overall**16%
*“A bit too small”*
**Quality-Overall**13%
*“Disappointed quality”*
**Oral Hygiene**11%
*“Not good enough from Oral B”*
**Strength**7%
*“Was flimsy and breaks”*
**Functionality-Overall**7%
*“dont work”*
**Value For Money**5%
*“still a little expensive for what they are”*
**Thickness**3%
*“Very thick strands that could not get between”*
**Ease Of Use**3%
*“awkward to use”*
**Jamming/Clogging**2%
*“Hardened piece on the end often jammed”*
### **Top return reasons **
**Advertised Vs Actual Product**53%
**Functionality-Overall**9%
**Size-Overall**7%
**Thin**6%
**Quality-Overall**5%
**Thickness**4%
**Oral Hygiene**3%
**Product Condition**2%
**Ease Of Use**2%
**Flavor**2%
## **Common questions**
- **Is superfloss profitable to sell on Amazon United Kingdom?**
- The niche generates £241K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the superfloss niche?**
- 6 brands and 77 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in superfloss?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 0.2%.
- **When does demand for superfloss peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the superfloss niche?**
- Listings span £3.16–£13.16; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 7,941 reviews — the moat a new listing must climb.
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