---
title: "Search terms — steroids - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/steroids/search-terms"
last_updated: "2026-07-31T20:48:37.886Z"
locale: en
meta:
  description: "Niche score 52/100 · £158K/yr market · 201K searches/yr · £30.31 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £158K/yr market · 201K searches/yr · £30.31 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — steroids - Flapen"
---

# **steroids**

**Worth a look**

Shows low returns (0.1%), but soft demand (-11.3% this quarter) keeps it on the watch list.

Market size 33Growth 19Conversion 32Competition 54Returns 100Price range 84Avg price 95Brand share 27Review moat 60Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£30.31**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£5.93–£69.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,106.88**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£158K**

£158K/yr · 201K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch