---
title: "Steroids — £158K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/steroids"
last_updated: "2026-07-31T18:49:27.196Z"
locale: en
meta:
description: "Niche score 52/100 · £158K/yr market · 201K searches/yr · £30.31 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £158K/yr market · 201K searches/yr · £30.31 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steroids — £158K/yr Amazon UK Niche (2026) - Flapen"
---
# **steroids**
**Worth a look**
Shows low returns (0.1%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size 33Growth 19Conversion 32Competition 54Returns 100Price range 84Avg price 95Brand share 27Review moat 60Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£5.93–£69.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,106.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£158K**
£158K/yr · 201K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, steroids is a £158K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steroids market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£91K–£121K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **46%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**9%**
- USN51% - Muscle Research26% - Nuke Nutrition4% - Insynergy Labs4% - Maverick Labs4% - Dido Extreme Supplements3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/steroids/trend)
## **Top steroids search terms**
- **anavar**23K/yr+68.8%0.1% conv. - **steroids for extreme muscle growth**18K/yr+17.8%0.5% conv. - **usn anabolic muscle fuel**29K/yr-22.3%4.1% conv. - **anavar steroids tablets**33K/yr-53.2%0.1% conv. - **anabolic protein powder**14K/yr-13.2%2.8% conv. - **anabolic steroids for muscle growth**21K/yr-50.6%1.1% conv. - **anabolic steroids**14K/yr-5.9%1.4% conv. - **usn muscle fuel anabolic**6K/yr+0.1%4.0% conv. - **muscle fuel anabolic**6K/yr-15.7%5.1% conv. - **anabolic**4K/yr-3.8%1.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/steroids/search-terms)
## **Top steroids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£47K40%£63K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix**USN**£24.77**4.5★568 rev](https://www.amazon.co.uk/dp/B0BHBXNYT7) [2**Muscle Research TREN 100 - Advanced Legal Bodybuilding Supplement - 60 Vegetarian Capsules - 30 Days Supply - UK Manufactured**Muscle Research**£32.07**3.7★75 rev](https://www.amazon.co.uk/dp/B07F2NHVN7) [3**Muscle Research DBOLS-50 - Powerful Legal Bodybuilding Supplement - Advanced Performance and Recovery Agent - 120 Vegetarian Capsules - 30 Days Supply - UK Manufacture**Muscle Research**£33.28**3.6★211 rev](https://www.amazon.co.uk/dp/B09TG529Q3) [4**USN 19-Anabol Testo Testosterone Supplements for Men to Boost Strength Training and Reduce Fatigue**USN**£18.74**3.9★430 rev](https://www.amazon.co.uk/dp/B001FFJ6ZY) [5**Muscle Research ADROL 50 - Advanced Bodybuilding Supplement - 60 Capsules - 30 Days Supply - UK Manufacture**Muscle Research**£29.65**3.9★120 rev](https://www.amazon.co.uk/dp/B07DW9KT8R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MK-Peptides 677 100% Natural Formula Supplement for Men Normal Muscle Function Energy Recovery High-Purity Arginine Maca Ashwagandha Ornithine Lysine Glutamine Glycine 120 Vegan Capsules**Insynergy Labs**£33.59**102 rev1y ago](https://www.amazon.co.uk/dp/B0DWN46K5R) [**Numan Testosterone Pro - Maca Root Tribulus Terrestris Zinc Ginseng - Testosterone Supplements for Men Essential Vitamins & Minerals - 1100mg per Serving - 120 Capsules**NUMAN**£24.61**2,216 rev3y ago](https://www.amazon.co.uk/dp/B0C69M8F7D) [**Testosterone Supplements for Men - 180 Vegan Tablets - 3 Months Supply**WeightWorld**£18.60**13,165 rev3y ago](https://www.amazon.co.uk/dp/B0BT85QTFQ) [**USN Muscle Fuel Anabolic Variety (Chocolate Strawberry Banana Caramel Peanut) All-in-one Protein (4kg): Workout-Boosting Protein Powder for Muscle Gain - New Formula**USN**£47.89**118 rev3y ago](https://www.amazon.co.uk/dp/B0BQLY3WVK) [**D-BAL MAX - Powerful Legal Bodybuilding Supplement - Advanced Performance and Recovery Agent - 120 Capsules**Dido Extreme Supplements**£69.97**4 rev3y ago](https://www.amazon.co.uk/dp/B0C7SJSR18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**USN 19-Anabol Testo Testosterone Supplements for Men to Boost Strength Training and Reduce Fatigue**USN**£18.74**3.9★**▲ 117%**](https://www.amazon.co.uk/dp/B001FFJ6ZY) [**Muscle Research ADROL 50 - Advanced Bodybuilding Supplement - 60 Capsules - 30 Days Supply - UK Manufacture**Muscle Research**£29.65**3.9★**▲ 87%**](https://www.amazon.co.uk/dp/B07DW9KT8R) [**D-BAL MAX - Powerful Legal Bodybuilding Supplement - Advanced Performance and Recovery Agent - 60 Capsules**Dido Extreme Supplements**£37.05**3.9★**▲ 64%**](https://www.amazon.co.uk/dp/B0C7F366WF) [**USN Hyperbolic All in One Mass (6000g) Dutch Chocolate - Weight Gainer - with Creatine**USN**£38.28**4.1★**▲ 63%**](https://www.amazon.co.uk/dp/B07K116H9C) [**Nuke Nutrition Test Rage XL Testosterone Booster for Men | 60 Capsules | Anabolic Supplement to Enhance Male Testosterone Levels | Boost Lean Physique Muscle Growth & Strength | Vegan & Easy Swallow**Nuke Nutrition**£5.93**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B091322GXC)
**~~View all trending →~~**
## **What buyers say about steroids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Decent Formula”*
**Taste-Overall**7%
*“dont leave any odd taste”*
**Efficiency**6%
*“Effective”*
**Ease Of Chewing/Swallowing**5%
*“Swallowable”*
**Nutritional Content**5%
*“Protein powder is great”*
**Value For Money**5%
*“Great product for reasonable price”*
**Ingredients-Overall**4%
*“The ingredients quality is good”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Muscle Pain Relief**4%
*“This product is supposed to aid in muscle building by increasing oxygen intake”*
**Dosage**3%
*“The bottle contains a good number of capsules”*
### **What buyers complain about **
**Taste-Overall**10%
*“It tastes awful”*
**Value For Money**8%
*“Waste of money”*
**Side Effects**7%
*“the effects are quite subtle”*
**Functionality-Overall**7%
*“Didn't work for me”*
**Smell**6%
*“Chemical smell and taste to these supplements”*
**Acid Regulator/Stomach Ache Relief**5%
*“Something wrong with the batch I got this time, has given multiple stomach pains, stopped using and then tried again and same”*
**Ingredients-Overall**5%
*“it has no Ibutamoren ingredient added meaning I experienced no added hunger”*
**Nutritional Content**4%
*“It definitely doesnt replace proper nutrition and training, and if youre expecting a noticeable transformation, this might feel underwhelming”*
**Allergies**4%
*“Whether this is just an allergic reaction Ill never know”*
**Advertised Vs Actual Product**3%
*“The capsules don't look anything like those in the images however”*
## **Common questions**
- **Is steroids profitable to sell on Amazon United Kingdom?**
- The niche generates £158K/yr across 26 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the steroids niche?**
- 11 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in steroids?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Side Effects. The return rate is 0.1%.
- **When does demand for steroids peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the steroids niche?**
- Listings span £5.93–£69.97; the average listing price is £30.31 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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