---
title: "Starflower Oil Capsules — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/starflower-oil-capsules"
last_updated: "2026-07-31T12:46:22.963Z"
locale: en
meta:
description: "Niche score 44/100 · £103K/yr market · 62K searches/yr · £10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £103K/yr market · 62K searches/yr · £10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Starflower Oil Capsules — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **starflower oil capsules**
**Skip it**
Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 14Conversion 98Competition 30Returns 100Price range 17Avg price 36Brand share 46Review moat 85Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****290.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.26**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£103K**
£103K/yr · 62K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£4.85–£17.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, starflower oil capsules is a £103K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **starflower oil capsules market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£82K–£103K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**15**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**18%**
- ALPHA0126% - Horbäach23% - HIGHER NATURE10% - Simply Supplements10% - UKHealthHouse9% - NutriVolv5% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
2K1KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/starflower-oil-capsules/trend)
## **Top starflower oil capsules search terms**
- **starflower oil capsules**23K/yr-11.6%14.4% conv. - **starflower oil**9K/yr-11.8%11.2% conv. - **borage oil**8K/yr-41.3%5.4% conv. - **starflower oil capsules 2000mg**5K/yr+2.5%20.0% conv. - **starflower oil capsules 1000mg**9K/yr-56.3%15.2% conv. - **star flower oil capsules 1000mg**4K/yr-16.3%17.0% conv. - **starflower**3K/yr-5.3%13.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/starflower-oil-capsules/search-terms)
## **Top starflower oil capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£41K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Starflower Oil 2000mg 380mg GLA Cold-Pressed Borage Oil - 90 Softgels - Natural Source of Omega-6 3 Month Supply Resealable and Recyclable Pouch by Alpha01**ALPHA01**£8.12**4.7★272 rev](https://www.amazon.co.uk/dp/B0985G2W1Y) [2**Starflower Oil Capsules 2000mg | High Strength GLA | Cold-Pressed Borage Oil with Vitamin B6 | Natural Source of Omega-6 | 120 Softgels | by Horbaach**Horbäach**£14.12**4.8★431 rev](https://www.amazon.co.uk/dp/B091B37F4X) [3**Higher Nature Starflower Oil Capsules 1000mg 220mg GLA Cold-Pressed Natural Source of Omega 6 Womens Hormone PMS Menopause & Skin Support True Food Formula - Borage Oil Capsules - 30 Capsules**HIGHER NATURE**£10.82**4.7★30 rev](https://www.amazon.co.uk/dp/B0FKNCW9F9) [4**Starflower Oil 1000mg | High Strength Borage Oil Softgels with GLA | 180 Softgels | Cold-Pressed | Made in The UK**Simply Supplements**£13.10**4.6★44 rev](https://www.amazon.co.uk/dp/B0FC34PXD5) [5**Starflower Oil 1000mg | 90 Softgels (3 Month Supply) | Cold-Pressed Borage Oil with 190mg GLA | Hormone Balance Skin Joint & Womens Health Support | Natural Omega 6 Source | by NutriVolv**NutriVolv**£8.43**4.6★21 rev](https://www.amazon.co.uk/dp/B0FY6X3K2P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starflower Oil 1000mg | 90 Softgels (3 Month Supply) | Cold-Pressed Borage Oil with 190mg GLA | Hormone Balance Skin Joint & Womens Health Support | Natural Omega 6 Source | by NutriVolv**NutriVolv**£8.43**21 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6X3K2P) [**Higher Nature Starflower Oil Capsules 1000mg 220mg GLA Cold-Pressed Natural Source of Omega 6 Womens Hormone PMS Menopause & Skin Support True Food Formula - Borage Oil Capsules - 30 Capsules**HIGHER NATURE**£10.82**30 rev11mo ago](https://www.amazon.co.uk/dp/B0FKNCW9F9) [**Starflower Oil 1000mg | High Strength Borage Oil Softgels with GLA | 180 Softgels | Cold-Pressed | Made in The UK**Simply Supplements**£13.10**44 rev1y ago](https://www.amazon.co.uk/dp/B0FC34PXD5) [**Starflower Oil Capsules 1000mg | High Strength Borage Oil with Vitamin B6 | 168mg GLA | 90 Softgels | Carlyle**Carlyle**£8.27**46 rev1y ago](https://www.amazon.co.uk/dp/B0DGGS7QLF) [**Healthspan Starflower Oil 1 000mg (90 Capsules) | Healthspan | Richest Source of Gamma-Linolenic Acid (GLA) | Womens Health | 207mg GLA & 131mg Omega 9 Fatty Acids Per Capsule | Vegan**Healthspan**£17.02**297 rev4y ago](https://www.amazon.co.uk/dp/B07VFHBRXZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starflower Oil 1000mg | 90 Softgels (3 Month Supply) | Cold-Pressed Borage Oil with 190mg GLA | Hormone Balance Skin Joint & Womens Health Support | Natural Omega 6 Source | by NutriVolv**NutriVolv**£8.43**4.6★**▲ 210%**](https://www.amazon.co.uk/dp/B0FY6X3K2P) [**Organic Borage Starflower Oil 1440mg 274mg GLA Cold-Pressed 60 Vegan Liquid Capsules - Natural Source of Omega-6 Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.63**4.4★**▲ 148%**](https://www.amazon.co.uk/dp/B0F8HXP8QZ) [**Higher Nature Starflower Oil Capsules 1000mg 220mg GLA Cold-Pressed Natural Source of Omega 6 Womens Hormone PMS Menopause & Skin Support True Food Formula - Borage Oil Capsules - 30 Capsules**HIGHER NATURE**£10.82**4.7★**▲ 119%**](https://www.amazon.co.uk/dp/B0FKNCW9F9) [**Solgar Super Starflower Oil 1300 mg Softgels - Pack of 30 - Rich in GLA (Gamma Linolenic Acid) - Supports Skin and Hormonal Balance**Solgar**£12.07**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B00020ID7A) [**UKHealthHouse Starflower Oil Capsules 1000mg High Strength Borage Oil with 18% GLA & Omega 6 | Cold Pressed Softgels for Womens Health Skin Digestion & Hormonal Balance 30 Capsules**UKHealthHouse**£4.85**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B07FQDB37N)
**~~View all trending →~~**
## **What buyers say about starflower oil capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Very good product be using for couple years now”*
**Menstrual Issues**9%
*“soothe PMS symptoms”*
**Value For Money**7%
*“Good value”*
**Vitamin**7%
*“capsules are a fantastic addition to your daily supplement routine”*
**Ease Of Chewing/Swallowing**7%
*“Easy to swallow tablets”*
**Skin Health**6%
*“keep your skin looking clear”*
**Hormonal Balance**5%
*“which is particularly helpful for hormone support”*
**Ingredients-Overall**4%
*“Quality capsules 💊 Great starflower oil capsules”*
**Vegan/Organic**3%
*“This is an easy way to supplement omega 6 and its vegan too”*
**Joint Pain**3%
*“for me is has certainly helped my inflamed joints & muscles”*
### **What buyers complain about **
**Vegan/Organic**15%
*“Halal”*
**Quality-Overall**6%
*“Needs improvement”*
**Cutting/Trimming**6%
*“tablets a bit hard to cut in two”*
**Size-Overall**6%
*“A little large”*
**Advertised Vs Actual Product**5%
*“Apart from this rather sloppy bit of marketing”*
**Texture/Consistency-Overall**3%
*“the capsule texture was disappointing for me”*
**Side Effects**3%
*“they'll know it can ruin your life”*
**Taste-Overall**1%
*“There is no smell and no taste”*
**Ease Of Chewing/Swallowing**1%
*“for some that have a problem with swallowing tablets might find them difficult”*
**Jamming/Clogging**1%
*“although I am careful when using any oils as my skin clogs very easily”*
## **Common questions**
- **Is starflower oil capsules profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the starflower oil capsules niche?**
- 13 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in starflower oil capsules?**
- Top complaints mined from reviews: Vegan/Organic, Quality-Overall, Cutting/Trimming. The return rate is 0.0%.
- **When does demand for starflower oil capsules peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the starflower oil capsules niche?**
- Listings span £4.85–£17.02; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.
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