---
title: "St Johns Wort — £218K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/st-johns-wort"
last_updated: "2026-07-31T10:59:40.241Z"
locale: en
meta:
description: "Niche score 50/100 · £218K/yr market · 140K searches/yr · £12.55 avg price. Soft demand (-15.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £218K/yr market · 140K searches/yr · £12.55 avg price. Soft demand (-15.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "St Johns Wort — £218K/yr Amazon UK Niche (2026) - Flapen"
---
# **st johns wort**
**Worth a look**
Shows low returns (0.1%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Market size 42Growth 17Conversion 95Competition 24Returns 100Price range 43Avg price 55Brand share 30Review moat 69Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****730.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.55**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.89–£20.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£218K**
£218K/yr · 140K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, st johns wort is a £218K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st johns wort market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£188K–£251K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**6%**
- Nutrivo28% - Schwabe27% - NATURAL & HEALTHY UK14% - Vitaherbs9% - ALZURO LABS9% - ProBotanics8% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
5K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/st-johns-wort/trend)
## **Top st johns wort search terms**
- **st johns wort**89K/yr-12.9%11.6% conv. - **st johns wort tablets maximum strength**28K/yr-16.6%16.3% conv. - **st johns wort tablets**13K/yr-40.4%10.0% conv. - **ucalm st johns wort**4K/yr+8.7%1.3% conv. - **st. johns wort**4K/yr-7.6%6.4% conv. - **wort**2K/yr+3.6%0.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/st-johns-wort/search-terms)
## **Top st johns wort products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£65K40%£87K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutrivo St Johns Wort 500mg - 90 Tablets | 3 Months Supply | Vegan | UK Made**Nutrivo**£7.89**4.5★187 rev](https://www.amazon.co.uk/dp/B0F2JGQ1KM) [2**St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement**NATURAL & HEALTHY UK**£8.77**4.4★60 rev](https://www.amazon.co.uk/dp/B0G2HCGT4R) [3**Schwabe KarmaMood Maximum Strength - St Johns Wort Extract 425mg - Traditional Herbal Medicinal Product - 60 Tablets**Schwabe**£20.38**4.4★1,270 rev](https://www.amazon.co.uk/dp/B002Q0XRSO) [4**Schwabe KarmaMood - St Johns Wort Extract 250mg - Traditionally Used for Low Mood and Mild Anxiety - Traditional Herbal Medicinal Product - 30 Tablets**Schwabe**£8.27**4.3★400 rev](https://www.amazon.co.uk/dp/B003NE2E0Y) [5**Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested**ALZURO LABS**£15.25**4.7★78 rev](https://www.amazon.co.uk/dp/B0FVYK64SL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**St Johns Wort 1000mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs**Vitaherbs**£13.08**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H23XNT8Z) [**St Johns Wort 500mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs**Vitaherbs**£11.69**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSSNT657) [**St Johns Wort 1000mg - 60 Tablets - Suitable for Vegans - Natural & Healthy UK - Food Supplement**NATURAL & HEALTHY UK**£8.77**60 rev7mo ago](https://www.amazon.co.uk/dp/B0G2HCGT4R) [**Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested**ALZURO LABS**£15.25**78 rev9mo ago](https://www.amazon.co.uk/dp/B0FVYK64SL) [**ProBotanics St Johns Wort 900mg Maximum Strength | Standardised 0.3% Hypericin Extract | High-Strength Herbal Supplement for Emotional Wellbeing | 60 Vegan Capsules**ProBotanics**£15.24**20 rev1y ago](https://www.amazon.co.uk/dp/B0F6DB427S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**St Johns Wort 1000mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs**Vitaherbs**£13.08**3.0★**▲ 262%**](https://www.amazon.co.uk/dp/B0H23XNT8Z) [**Natures Aid Ucalm St Johns Wort - Traditional Herbal Remedy for Low Mood & Mild Anxiety Relief - Supports Emotional Balance & Mental Clarity - Vegan Non-GMO Gluten-Free - 120 Tablets**Natures Aid**£9.61**4.3★**▲ 224%**](https://www.amazon.co.uk/dp/B00MB1UVYG) [**St Johns Wort 500mg - 120 Tablets | 4 Month Supply | High Strength | Vegan | Lab Tested | Allergen Free | Made in The UK - Vitaherbs**Vitaherbs**£11.69**5.0★**▲ 163%**](https://www.amazon.co.uk/dp/B0GSSNT657) [**Alzuro Labs St. Johns Wort 5 000mg Equivalent | High Strength 500mg 10:1 Extract | 90 Vegan Capsules | Mood & Emotional Wellbeing Support | GMP & 3rd Party Lab Tested**ALZURO LABS**£15.25**4.7★**▲ 58%**](https://www.amazon.co.uk/dp/B0FVYK64SL) [**ProBotanics St Johns Wort 900mg Maximum Strength | Standardised 0.3% Hypericin Extract | High-Strength Herbal Supplement for Emotional Wellbeing | 60 Vegan Capsules**ProBotanics**£15.24**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0F6DB427S)
**~~View all trending →~~**
## **What buyers say about st johns wort**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“The price seems reasonable for these”*
**Quality-Overall**9%
*“Given the high dosage and quality, this supplement is reasonably priced compared to others on the market”*
**Ease Of Chewing/Swallowing**9%
*“easy to swallow”*
**Focus Enhancement**9%
*“works really well to regulate mood”*
**Stress/Anxiety**8%
*“Anxiety relief”*
**Vitamin**6%
*“A helpful supplement”*
**Ingredients-Overall**4%
*“Good clean ingredients”*
**Ease Of Use**4%
*“Easy to take”*
**Menstrual Issues**4%
*“Great for menopause”*
**Vegan/Organic**4%
*“The vegan capsules are easy to take, and the formula feels thoughtfully put together for general mood and emotional balance”*
### **What buyers complain about **
**Side Effects**26%
*“Ive no idea what if any effect Wort has on me”*
**Stress/Anxiety**16%
*“May increase anxiety in some people”*
**Acid Regulator/Stomach Ache Relief**4%
*“these give me the worst stomach upset ever”*
**Ingredients-Overall**4%
*“Not sure what hidden ingredients is in these”*
**Dosage**3%
*“some have a stronger dose”*
**Size-Overall**3%
*“Although the tablets are a bit large for me”*
### **Top return reasons **
**Magnesium**100%
## **Common questions**
- **Is st johns wort profitable to sell on Amazon United Kingdom?**
- The niche generates £218K/yr across 11 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the st johns wort niche?**
- 8 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in st johns wort?**
- Top complaints mined from reviews: Side Effects, Stress/Anxiety, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- **When does demand for st johns wort peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the st johns wort niche?**
- Listings span £7.89–£20.38; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.
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