---
title: "Sports Tape — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sports-tape"
last_updated: "2026-07-31T10:44:20.838Z"
locale: en
meta:
description: "Niche score 37/100 · £53K/yr market · 58K searches/yr · £8.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £53K/yr market · 58K searches/yr · £8.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sports Tape — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **sports tape**
**Skip it**
Soft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 88Competition 35Returns 99Price range 12Avg price 24Brand share 7Review moat 66Quality gap 55
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****845.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.72**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£53K**
£53K/yr · 58K searches
**Price range**
**Bad****£1.77–£16.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-52.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sports tape is a £53K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sports tape market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£70K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**1%**
- SPORTTAPE59% - Max Tape27% - Firstaid4sport7% - Bestbaud3% - ADMITRY2% - TIGERTAPES2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.5% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/sports-tape/trend)
## **Top sports tape search terms**
- **eab tape**23K/yr-34.8%9.5% conv. - **rugby tape**23K/yr-65.5%5.2% conv. - **eab tape 7.5cm**4K/yr-64.8%11.2% conv. - **tear eab tape**3K/yr-56.1%14.3% conv. - **rugby tape strapping**3K/yr-56.7%8.9% conv. - **rugby head tape**3K/yr-69.7%6.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/sports-tape/search-terms)
## **Top sports tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 Rolls SPORTTAPE Tearable 5cm x 4.5m Elastic Adhesive Bandage EAB Strong-Grip Breathable Sports Tape | Rugby Lifting Joint Support Compression & Thumb Taping White**SPORTTAPE**£14.15**4.5★823 rev](https://www.amazon.co.uk/dp/B07HZ1LS7V) [2**MaxTape EAB Elastic Adhesive Bandage Tape White 5 cm x 4.5 m Box of 6**Max Tape**£8.76**4.5★42 rev](https://www.amazon.co.uk/dp/B0DSJFZKMP) [3**6 Rolls - SPORTTAPE EAB Tape | 7.5cm x 4.5m - White - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist**SPORTTAPE**£16.58**4.5★610 rev](https://www.amazon.co.uk/dp/B07HZ3TDV5) [4**Firstaid4sport EAB Tear Lite Tape 5cm x 6.9m**Firstaid4sport**£2.56**4.5★49 rev](https://www.amazon.co.uk/dp/B0845PZ357) [5**SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping**SPORTTAPE**£8.36**4.4★528 rev](https://www.amazon.co.uk/dp/B0DVZJJFJN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPORTTAPE 6 Rolls EAB Tape | 7.5cm x 4.5m - Black - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist**SPORTTAPE**£16.73**610 rev1y ago](https://www.amazon.co.uk/dp/B0DVCCP7PS) [**SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll**SPORTTAPE**£6.79**2,844 rev1y ago](https://www.amazon.co.uk/dp/B0F1DMX8FR) [**SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping**SPORTTAPE**£8.36**528 rev1y ago](https://www.amazon.co.uk/dp/B0DVZJJFJN) [**MaxTape EAB Elastic Adhesive Bandage Tape White 5 cm x 4.5 m Box of 6**Max Tape**£8.76**42 rev1y ago](https://www.amazon.co.uk/dp/B0DSJFZKMP) [**MaxTape EAB Elastic Adhesive Bandage Tape White 7.5 cm x 4.5 m Box of 6**Max Tape**£13.10**25 rev1y ago](https://www.amazon.co.uk/dp/B0DSJD1BSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soon GO Kinesiology Tape 1/2/5 Rolls 2 Inch (5 cm) High Elasticity Physio Tape Hypoallergenic Breathable & Waterproof | Muscle Recovery & Joint Support (Black)**SOONGO**£5.86**4.1★**▲ 343%**](https://www.amazon.co.uk/dp/B077HX2TZJ) [**Firstaid4sport EAB Tear Lite Tape 5cm x 6.9m**Firstaid4sport**£2.56**4.5★**▲ 243%**](https://www.amazon.co.uk/dp/B0845PZ357) [**SPORTTAPE 6 Rolls Elastic Adhesive Bandage 2.5cm x 4.5m Tearable EAB for Thumb Hand & Finger Support | Rowing Weightlifting & Golf Grip Tape | Toe Taping & First Aid Strapping**SPORTTAPE**£8.36**4.4★**▲ 208%**](https://www.amazon.co.uk/dp/B0DVZJJFJN) [**Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)**Firstaid4sport**£1.77**4.0★**▲ 179%**](https://www.amazon.co.uk/dp/B001FZYHEE) [**SPORTTAPE EAB Tape | 7.5cm x 4.5m - White - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist - Single Roll**SPORTTAPE**£5.09**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B00VX4XUHC)
**~~View all trending →~~**
## **What buyers say about sports tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**24%
*“Sticks well”*
**Quality-Overall**19%
*“Very good quality great sticking quality”*
**Value For Money**13%
*“Best price”*
**Advertised Vs Actual Product**10%
*“Just what I needed”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Effective”*
**Durability**2%
*“durability is very good”*
**Strength**2%
*“Strong & long”*
**Ease Of Application**2%
*“Easy to apply”*
**Joint Pain**2%
*“Definitely helped with my knee issue”*
### **What buyers complain about **
**Adhesion/Stickiness**50%
*“Poor Adhesion”*
**Quality-Overall**9%
*“You are selling a very inferior product with the bragging that it is of a professional quality, it is not”*
**Durability**5%
*“comes apart too often”*
**Allergies**3%
*“a bad blister”*
**Value For Money**3%
*“a little expensive”*
**Size-Overall**2%
*“Dont buy its not fit for purpose”*
**Skin Health**2%
*“The glue also leaves a mess on skin when removed”*
**Water Resistance**2%
*“Ok. Ok. Doesn't like water though”*
**Instructions/User Manual/Troubleshooting**2%
*“My biggest issue is that the backing has a terrible guide”*
**Functionality-Overall**1%
*“not working”*
### **Top return reasons **
**Adhesion/Stickiness**35%
**Size-Overall**11%
**Quality-Overall**9%
**Functionality-Overall**8%
**Color**6%
**Advertised Vs Actual Product**5%
**Strength**3%
**Joint Pain**3%
**Compatibility-Overall**3%
**Material Quality**3%
## **Common questions**
- **Is sports tape profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 21 tracked products. 90-day search growth is -52.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the sports tape niche?**
- 7 brands and 11 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in sports tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.2%.
- **When does demand for sports tape peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the sports tape niche?**
- Listings span £1.77–£16.73; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.
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