---
title: "Products — sports first aid kit - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sports-first-aid-kit/products"
last_updated: "2026-07-31T19:54:04.531Z"
locale: en
meta:
  description: "Niche score 49/100 · £43K/yr market · 40K searches/yr · £20.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £43K/yr market · 40K searches/yr · £20.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — sports first aid kit - Flapen"
---

# **sports first aid kit**

**Skip it**

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 39Conversion 60Competition 44Returns 99Price range 81Avg price 89Brand share 62Review moat 42Quality gap 25

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.07–£58.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,342.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£43K**

£43K/yr · 40K searches