---
title: "Sports First Aid Kit — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sports-first-aid-kit"
last_updated: "2026-07-31T11:01:03.950Z"
locale: en
meta:
description: "Niche score 49/100 · £43K/yr market · 40K searches/yr · £20.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £43K/yr market · 40K searches/yr · £20.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sports First Aid Kit — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **sports first aid kit**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 39Conversion 60Competition 44Returns 99Price range 81Avg price 89Brand share 62Review moat 42Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.07–£58.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,342.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£43K**
£43K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, sports first aid kit is a £43K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sports first aid kit market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£62K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**27%**
- General Medi20% - Safety First Aid Group15% - Generic14% - Koolpak11% - JFA Medical7% - Reliance Medical6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/sports-first-aid-kit/trend)
## **Top sports first aid kit search terms**
- **sports first aid kit**13K/yr+2.7%4.1% conv. - **football first aid kit**9K/yr+33.4%3.7% conv. - **football first aid kit fa approved**11K/yr+17.5%5.0% conv. - **first aid kit sport**3K/yr-18.5%7.8% conv. - **football medical kit**3K/yr+23.9%3.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/sports-first-aid-kit/search-terms)
## **Top sports first aid kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safety First Aid Group Sports First Aid Kit in Water-Resistant Holdall Bag - Fully Stocked**Safety First Aid Group**£25.98**4.4★296 rev](https://www.amazon.co.uk/dp/B004BFO2KO) [2**Premium Sports First Aid Kit - Fully Stocked with 2 x Ice Packs Freeze Spray Foil Blanket and More.**Generic**£19.81**4.3★83 rev](https://www.amazon.co.uk/dp/B0BXB7XXJT) [3**General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor**General Medi**£13.31**4.8★7,252 rev](https://www.amazon.co.uk/dp/B07431BT96) [4**Koolpak Sports Team First Aid Kit - 63 Piece Football and Rugby First Aid Kit - Blue Waterproof Touchline Medical Bag for Schools Clubs Training & Matchday 39x28x19cm**Koolpak**£29.75**4.6★202 rev](https://www.amazon.co.uk/dp/B00A221DZM) [5**JFA Medical Large Haversack Bag First Aid Kit**JFA Medical**£30.89**4.8★1,241 rev](https://www.amazon.co.uk/dp/B01N570W8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FORZA First Aid Bag | Club & Premium Physio Bag with Configurable Compartments Ideal for Sports Teams Coaches & Clubs (Club with First Aid Kit)**FORZA**£29.07**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X5YHZV) [**Zafety Supplies Football First Aid Kit Navy Blue Medical Bag with FA Approved Contents Complete Pitchside Sports Emergency Kit for Teams**Zafety Supplies**£18.76**0 rev11mo ago](https://www.amazon.co.uk/dp/B0FMPH3PKX) [**HONYAO First Aid Kit 180 Pcs Premium Medical Kit for Home Car Workplace Travel Camping Sports Kids Includes Eyewash 2 x Instant Cold Packs 2 x Burn Gel Emergency Blanket Plasters Green**HONYAO**£14.54**691 rev1y ago](https://www.amazon.co.uk/dp/B0FH4VNDKL) [**FirstAid4Sport Touchline Bag - Grey - Ultimate Sideline Bag for Sports First Aid**Firstaid4sport**£23.98**8 rev1y ago](https://www.amazon.co.uk/dp/B0DQVFY317) [**320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£24.60**124 rev2y ago](https://www.amazon.co.uk/dp/B0D9HC9YQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FORZA First Aid Bag | Club & Premium Physio Bag with Configurable Compartments Ideal for Sports Teams Coaches & Clubs (Club with First Aid Kit)**FORZA**£29.07**5.0★**▲ 141%**](https://www.amazon.co.uk/dp/B0G4X5YHZV) [**HONYAO First Aid Kit 180 Pcs Premium Medical Kit for Home Car Workplace Travel Camping Sports Kids Includes Eyewash 2 x Instant Cold Packs 2 x Burn Gel Emergency Blanket Plasters Green**HONYAO**£14.54**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B0FH4VNDKL) [**320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£24.60**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B0D9HC9YQJ) [**Zafety Supplies Football First Aid Kit Navy Blue Medical Bag with FA Approved Contents Complete Pitchside Sports Emergency Kit for Teams**Zafety Supplies**£18.76**0.0★**▲ 75%**](https://www.amazon.co.uk/dp/B0FMPH3PKX) [**Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries**Lewis-Plast**£10.92**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B083STYVTZ)
**~~View all trending →~~**
## **What buyers say about sports first aid kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Good value”*
**Quality-Overall**18%
*“Excellent product”*
**Size-Overall**9%
*“Compact size”*
**Portability**7%
*“Compact”*
**Advertised Vs Actual Product**6%
*“Good product, just as advertised”*
**Compactness**6%
*“The case is compact”*
**Weight Light**5%
*“This is a great lightweight”*
**Ease Of Use**4%
*“Handy”*
**Correct Contents**4%
*“Everything is packed appropriately”*
**Storage Capacity**2%
*“Great and compacted”*
### **What buyers complain about **
**Size-Overall**19%
*“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”*
**Advertised Vs Actual Product**19%
*“Not everything advertised was included”*
**Quality-Overall**8%
*“Really poor quality”*
**Value For Money**6%
*“I feel that this is an expensive item for what is inside”*
**Portability**4%
*“my mobility is limited”*
**Measurement/Reading Accuracy**4%
*“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”*
**Material Quality**4%
*“The plasters are of poor quality”*
**Certifications**4%
*“Not a high standard of medical items very basic”*
**Weight Heavy**3%
*“Its bigger and heavier than expected”*
**Compartment**2%
*“It is too big to fit in the glove compartment”*
### **Top return reasons **
**Size-Overall**61%
**Weight Heavy**10%
**Value For Money**9%
**Quality-Overall**4%
**Ease Of Use**2%
**Advertised Vs Actual Product**2%
**Leak-Proof**2%
**Functionality-Overall**1%
**Flammable**1%
**Material Quality**1%
## **Common questions**
- **Is sports first aid kit profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sports first aid kit niche?**
- 14 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in sports first aid kit?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.
- **When does demand for sports first aid kit peak?**
- Demand peaks in Aug–Sep; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the sports first aid kit niche?**
- Listings span £6.07–£58.30; the average listing price is £20.60 (sweet spot $15–$100). The average incumbent carries 2,342 reviews — the moat a new listing must climb.
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