---
title: "Spiderman Toothbrush — £679K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/spiderman-toothbrush"
last_updated: "2026-07-31T14:53:20.808Z"
locale: en
meta:
description: "Niche score 50/100 · £679K/yr market · 341K searches/yr · £9.76 avg price. Soft demand (-18.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £679K/yr market · 341K searches/yr · £9.76 avg price. Soft demand (-18.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spiderman Toothbrush — £679K/yr Amazon UK Niche (2026) - Flapen"
---
# **spiderman toothbrush**
**Worth a look**
Shows searches that convert (20.4% search→purchase), but soft demand (-18.0% this quarter) keeps it on the watch list.
Market size 68Growth 16Conversion 100Competition 35Returns 98Price range 59Avg price 31Brand share 23Review moat 43Quality gap 30
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£679K**
£679K/yr · 341K searches
**Price range**
**Good****£2.92–£32.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,238.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.76**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spiderman toothbrush is a £679K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiderman toothbrush market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£488K–£586K**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**6%**
- Oral-B70% - BrillFresh6% - Oddekey5% - MeetSmile5% - SYSMIC4% - KP Pharma3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 20.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/spiderman-toothbrush/trend)
## **Top spiderman toothbrush search terms**
- **oral b kids toothbrush head**78K/yr-20.7%19.8% conv. - **oral b toothbrush head kids**47K/yr-20.5%15.6% conv. - **kids oral b toothbrush head**42K/yr-17.8%18.8% conv. - **spiderman toothbrush**33K/yr-9.1%7.2% conv. - **kids toothbrush heads**19K/yr-28.8%12.3% conv. - **oral b io kids**13K/yr+15.4%3.2% conv. - **oral b spiderman toothbrush head**12K/yr-8.8%24.3% conv. - **kids electric toothbrush heads**13K/yr-41.2%14.2% conv. - **oral b pro kids toothbrush heads**10K/yr-5.7%15.4% conv. - **spiderman toothbrush heads**10K/yr-11.2%28.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/spiderman-toothbrush/search-terms)
## **Top spiderman toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£68K20%£136K30%£204K40%£272K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro Kids Electric Toothbrush Head with Spiderman Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White**Oral-B**£8.74**4.7★3,289 rev](https://www.amazon.co.uk/dp/B0BZS9N1F9) [2**Oral-B Pro Kids Original Electric Toothbrush Heads Disney Frozen White - 4 Count Extra Soft Bristles for Ages 3+**Oral-B**£8.29**4.7★2,082 rev](https://www.amazon.co.uk/dp/B0BZS9N7WJ) [3**Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK**Oral-B**£8.62**4.8★868 rev](https://www.amazon.co.uk/dp/B0D5QMZ9CG) [4**OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count**Oddekey**£6.58**4.6★932 rev](https://www.amazon.co.uk/dp/B0CRVW29MV) [5**8 Count Kids Replacement Heads Compatible with Braun Oral B Electric Toothbrush Ultra Soft Bristles Ideal for Kids.**MeetSmile**£4.90**4.4★1,714 rev](https://www.amazon.co.uk/dp/B0CJLPJDHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2**Oral-B**£11.72**35 rev10mo ago](https://www.amazon.co.uk/dp/B0FSPYPM8P) [**Oral-B iO Kids Marvel Spiderman Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+**Oral-B**£32.32**496 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ5FTWBG) [**Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes**Oral-B**£12.03**307 rev10mo ago](https://www.amazon.co.uk/dp/B0FND86JSK) [**Oral B Compatible Kids Toothbrush Head | OralVista 16 Pack Colourful Electric Toothbrush Heads for Kids | Soft for Sensitive Gums | Fun Design Makes Brushing Enjoyable | Easy Fit & Durable**OralVista**£7.78**897 rev1y ago](https://www.amazon.co.uk/dp/B0DZHRYV6M) [**Marvel Spiderman Kids Battery Powered Electric Toothbrush with Soft Bristles Enhanced Vibration Protection Cap & Battery Included for Children Aged 4-14 Years Old BPA-Free & Non-Toxic Toothbrush**KP Pharma**£5.07**176 rev1y ago](https://www.amazon.co.uk/dp/B0DVH1SCNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles**BrillFresh**£5.39**4.5★**▲ 213%**](https://www.amazon.co.uk/dp/B0DT34H1GS) [**Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2**Oral-B**£11.72**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0FSPYPM8P) [**OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count**Oddekey**£6.58**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0CRVW29MV) [**Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes**Oral-B**£12.03**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B0FND86JSK) [**Oral-B Pro Kids Electric Toothbrush 1 Handle Featuring Marvel Spider-Man 1 Toothbrush Head Designed By Braun For Ages 3+**Oral-B**£17.12**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B0C142LDKV)
**~~View all trending →~~**
## **What buyers say about spiderman toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**30%
*“Great for the grandchildren to encourage teeth brushing”*
**Value For Money**12%
*“Good value for money”*
**Quality-Overall**10%
*“Good quality”*
**Size-Overall**7%
*“Fits very well”*
**Advertised Vs Actual Product**7%
*“Just what I needed”*
**Color**4%
*“Great colour and Spider-Man design for my little boy”*
**Durability**3%
*“Durable, well made, quality”*
**Ease Of Cleaning**3%
*“still clean really well”*
**Ease Of Use**3%
*“It's easy to use”*
**Efficiency**3%
*“Works great”*
### **What buyers complain about **
**Durability**13%
*“Broke”*
**Quality-Overall**13%
*“Poor quality”*
**Oral Hygiene**12%
*“Complained to oral b”*
**Size-Overall**9%
*“The problem is that the two adapters I bought don't fit”*
**Value For Money**9%
*“They may not be an expensive brand”*
**Charging**4%
*“.Very strange, I charged it when I bought it and I have never charged it again”*
**Advertised Vs Actual Product**3%
*“not as described”*
**Battery Life**3%
*“Rubbish battery”*
**Age Suitability**3%
*“Not kids”*
**Compatibility-Overall**3%
*“Not compatible for oral b”*
### **Top return reasons **
**Size-Overall**39%
**Charging**16%
**Compatibility-Overall**12%
**Functionality-Overall**8%
**Oral Hygiene**5%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Durability**2%
**Value For Money**2%
## **Common questions**
- **Is spiderman toothbrush profitable to sell on Amazon United Kingdom?**
- The niche generates £679K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the spiderman toothbrush niche?**
- 9 brands and 117 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in spiderman toothbrush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Oral Hygiene. The return rate is 0.3%.
- **When does demand for spiderman toothbrush peak?**
- Demand peaks in Jun; the busiest month runs 20.5× the quietest.
- **What does it cost to enter the spiderman toothbrush niche?**
- Listings span £2.92–£32.32; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 2,238 reviews — the moat a new listing must climb.
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