---
title: "Spearmint Essential Oil — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/spearmint-essential-oil"
last_updated: "2026-07-31T09:50:01.997Z"
locale: en
meta:
description: "Niche score 33/100 · £13K/yr market · 22K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £13K/yr market · 22K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spearmint Essential Oil — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **spearmint essential oil**
**Skip it**
Prices mostly outside the sweet spot ($3.63–$12.06) — this niche doesn't clear our bar today.
Market size 3Growth 16Conversion 83Competition 11Returns 99Price range 0Avg price 19Brand share 27Review moat 23Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,309.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.70**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£13K**
£13K/yr · 22K searches
**Price range**
**Bad****£3.63–£12.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spearmint essential oil is a £13K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spearmint essential oil market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£10K–£13K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**6%**
- MUNUSNA23% - Handcraft Blends22% - HIQILI20% - nikura17% - MAYJAM7% - The Organic Forest – VEGAN . PURE . NATURAL5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/spearmint-essential-oil/trend)
## **Top spearmint essential oil search terms**
- **spearmint oil**15K/yr+12.6%6.3% conv. - **spearmint essential oil**5K/yr-61.2%13.5% conv. - **hiqili spearmint oil**345/yr+11.5%16.1% conv. - **spearmint oil for pcos**603/yr+71.7%8.9% conv. - **spearmint oil for face**543/yr-32.8%2.6% conv. - **spearmint oils**10/yr+0.0%100.0% conv. - **spearmint oil for face pcos**65/yr-83.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/spearmint-essential-oil/search-terms)
## **Top spearmint essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£3K30%£4K40%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MUNUSNA Spearmint Essential Oil 100ml 100% Pure Spearmint Oil for Aromatherapy Diffuser Hair & Scalp Care Candle Making & Natural Insect Repellent Amber Glass Bottle with Dropper**MUNUSNA**£7.39**4.4★2,633 rev](https://www.amazon.co.uk/dp/B0FQV2QFTK) [2**Handcraft Blends Spearmint Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper**Handcraft Blends**£7.81**4.6★2,478 rev](https://www.amazon.co.uk/dp/B08FVHQ6YK) [3**HIQILI Spearmint Essential Oil for Diffuser Skin & Hair Care**HIQILI**£12.06**4.3★876 rev](https://www.amazon.co.uk/dp/B0B8Z5TCV8) [4**Nikura Spearmint Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Hair Care Spider Repellent Energy Boost Candle Making | Great for Self Care Skin | Vegan & UK Made**nikura**£5.05**4.5★42,940 rev](https://www.amazon.co.uk/dp/B01ENGW8GU) [5**100% Plant Based Spearmint Oil for Facial Hair Body Massage & Aromatherapy - 100% Pure & Organic Spearmint Essential Oil for Face Skin Hair & Diffuser**The Organic Forest – VEGAN . PURE . NATURAL**£6.81**4.1★93 rev](https://www.amazon.co.uk/dp/B0D3VD6VDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUNUSNA Spearmint Essential Oil 100ml 100% Pure Spearmint Oil for Aromatherapy Diffuser Hair & Scalp Care Candle Making & Natural Insect Repellent Amber Glass Bottle with Dropper**MUNUSNA**£7.39**2,633 rev10mo ago](https://www.amazon.co.uk/dp/B0FQV2QFTK) [**Revura Peppermint Essential Oil 10ml Pure Peppermint Oil for Hair & Skin Care Strong Mint Oil for Diffuser Home & Spider/Ant Repellent**Revura**£5.10**817 rev1y ago](https://www.amazon.co.uk/dp/B0DKDKJDYL) [**100% Plant Based Spearmint Oil for Facial Hair Body Massage & Aromatherapy - 100% Pure & Organic Spearmint Essential Oil for Face Skin Hair & Diffuser**The Organic Forest – VEGAN . PURE . NATURAL**£6.81**93 rev2y ago](https://www.amazon.co.uk/dp/B0D3VD6VDB) [**HEYTREE Spearmint Essential Oil 100ml - 100% Pure Natural for Face Skin & Body Care - Add to Lotions Creams & Massage Oil - Also for Diffuser & Beard Care - Vegan & Undiluted**HEYTREE**£6.84**2,611 rev2y ago](https://www.amazon.co.uk/dp/B0CMC8NT9V) [**MAYJAM Spearmint Essential Oils 30ML Spearmint Oil for Diffuser Humidifier DIY Home Wardrobes**MAYJAM**£4.97**15,267 rev2y ago](https://www.amazon.co.uk/dp/B0CKHPT4G5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revura Peppermint Essential Oil 10ml Pure Peppermint Oil for Hair & Skin Care Strong Mint Oil for Diffuser Home & Spider/Ant Repellent**Revura**£5.10**4.5★**▲ 200%**](https://www.amazon.co.uk/dp/B0DKDKJDYL) [**MUNUSNA Spearmint Essential Oil 100ml 100% Pure Spearmint Oil for Aromatherapy Diffuser Hair & Scalp Care Candle Making & Natural Insect Repellent Amber Glass Bottle with Dropper**MUNUSNA**£7.39**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0FQV2QFTK) [**MAYJAM Spearmint Essential Oils 100ML Spearmint Oil for Diffuser Humidifier DIY Home Office**MAYJAM**£7.34**4.3★**— 5%**](https://www.amazon.co.uk/dp/B0B8MZP8Z8) [**HIQILI Spearmint Essential Oil for Diffuser Skin & Hair Care**HIQILI**£12.06**4.3★**— 0%**](https://www.amazon.co.uk/dp/B0B8Z5TCV8) [**HEYTREE Spearmint Essential Oil 100ml - 100% Pure Natural for Face Skin & Body Care - Add to Lotions Creams & Massage Oil - Also for Diffuser & Beard Care - Vegan & Undiluted**HEYTREE**£6.84**4.4★**▼ 11%**](https://www.amazon.co.uk/dp/B0CMC8NT9V)
**~~View all trending →~~**
## **What buyers say about spearmint essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Good strong smell that”*
**Quality-Overall**16%
*“Good quality”*
**Value For Money**10%
*“good value for money”*
**Lubrication**6%
*“Good oil”*
**Ease Of Cleaning**4%
*“Great for getting rid of wasps”*
**Advertised Vs Actual Product**4%
*“I think it did the job”*
**Efficiency**4%
*“it seems to be working”*
**Strength**4%
*“They're very potent so you only need a little”*
**Spray/Flow**2%
*“Good value light oil I use in home made room sprays”*
**Durability**2%
*“Lasts”*
### **What buyers complain about **
**Smell**38%
*“Got the oil all over my hands. not managed to get rid of smell yet because the bottle top is damaged”*
**Strength**25%
*“Not overly strong”*
**Oily/Greasy**25%
*“Not as effective as other peppermint oil tried”*
### **Top return reasons **
**Leak-Proof**71%
**Skin Health**8%
**Smell**8%
**Size-Overall**8%
**Maintenance And Repair**4%
## **Common questions**
- **Is spearmint essential oil profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the spearmint essential oil niche?**
- 9 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in spearmint essential oil?**
- Top complaints mined from reviews: Smell, Strength, Oily/Greasy. The return rate is 0.1%.
- **When does demand for spearmint essential oil peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the spearmint essential oil niche?**
- Listings span £3.63–£12.06; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 8,310 reviews — the moat a new listing must climb.
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