---
title: "Sore Throat Relief — £426K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sore-throat-relief"
last_updated: "2026-07-31T09:50:01.167Z"
locale: en
meta:
description: "Niche score 41/100 · £426K/yr market · 571K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £426K/yr market · 571K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sore Throat Relief — £426K/yr Amazon UK Niche (2026) - Flapen"
---
# **sore throat relief**
**Skip it**
Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 7Conversion 90Competition 12Returns 100Price range 24Avg price 19Brand share 17Review moat 42Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£426K**
£426K/yr · 571K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,275.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.10–£18.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.97**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sore throat relief is a £426K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sore throat relief market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£418K–£558K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**5%**
- Ultra-Chloraseptic69% - Coldzyme13% - Just Bee5% - Strepsils4% - Oraldene3% - Bronchostop2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/sore-throat-relief/trend)
## **Top sore throat relief search terms**
- **throat spray**81K/yr-33.6%12.8% conv. - **sore throat relief**95K/yr-44.3%8.3% conv. - **difflam spray throat**69K/yr-34.5%5.2% conv. - **sore throat**38K/yr-35.9%6.2% conv. - **difflam**30K/yr-19.6%2.8% conv. - **difflam spray**33K/yr-23.7%3.1% conv. - **sore throat spray**29K/yr-27.3%11.6% conv. - **throat numbing spray**19K/yr-17.1%9.8% conv. - **tyrozets throat lozenges - 24 lozenges**27K/yr-43.4%0.7% conv. - **throat spray antibacterial/anesthetic**48K/yr-49.6%13.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/sore-throat-relief/search-terms)
## **Top sore throat relief products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£43K20%£85K30%£128K40%£170K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.27**4.4★4,918 rev](https://www.amazon.co.uk/dp/B07JQK27YV) [2**Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain**Ultra-Chloraseptic**£4.50**4.5★3,487 rev](https://www.amazon.co.uk/dp/B002BDU1Q2) [3**Ultra Chloraseptic Blackcurrant Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.23**4.5★3,281 rev](https://www.amazon.co.uk/dp/B007CIL2MS) [4**ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml**Coldzyme**£8.35**4.2★873 rev](https://www.amazon.co.uk/dp/B00RH1SR8M) [5**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**4.5★124 rev](https://www.amazon.co.uk/dp/B0G4X7BTLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**124 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Mac Dual Action Blackcurrant Flavour 12 Lozenges**Ernest Jackson & Co. Ltd**£2.10**133 rev1y ago](https://www.amazon.co.uk/dp/B0FDC76P3Z) [**Broncho 5-in-1 Cough Syrup 200ml Multi-Symptom Relief for Dry & Chesty Coughs and Sore Throat Associated with a Cold. Sugar Free & Alcohol Free**Bronchostop**£6.04**1,406 rev1y ago](https://www.amazon.co.uk/dp/B0DDCL77FD) [**Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.27**4,918 rev7y ago](https://www.amazon.co.uk/dp/B07JQK27YV) [**Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml**Oraldene**£4.24**2,329 rev8y ago](https://www.amazon.co.uk/dp/B079KKXQDY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**4.5★**▲ 217%**](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain**Ultra-Chloraseptic**£4.50**4.5★**▲ 157%**](https://www.amazon.co.uk/dp/B002BDU1Q2) [**Strepsils Extra Triple Action Sore Throat Lozenges Blackcurrant 24 Total Soothes Sore Throat Pain Relief Numbs Pain Relieves Germs Fast Acting Up To 2 Hours Relief Sore Throat Medication**Strepsils**£4.23**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B001PMJ2P6) [**Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml**Ultra-Chloraseptic**£4.27**4.4★**▼ 12%**](https://www.amazon.co.uk/dp/B07JQK27YV) [**Aloclair Plus Mouth Ulcer Spray 15 ml**Aloclair**£5.07**4.2★**▼ 14%**](https://www.amazon.co.uk/dp/B00AZVW1WE)
**~~View all trending →~~**
## **What buyers say about sore throat relief**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cough Relief**19%
*“Stop coughing”*
**Taste-Overall**11%
*“Nice taste”*
**Quality-Overall**11%
*“Great product, easy use, many thanks”*
**Efficiency**8%
*“Effective”*
**Oral Hygiene**6%
*“Excellent treatment for gum infection”*
**Value For Money**6%
*“Get good amount”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Spray/Flow**4%
*“Nice throat spray”*
**Sinus Relief**3%
*“Really helps with sore throats my go to”*
### **What buyers complain about **
**Taste-Overall**12%
*“left a bit of a weird aftertaste”*
**Cough Relief**11%
*“diden't help my cough”*
**Value For Money**8%
*“for the price not worth it”*
**Functionality-Overall**8%
*“Doesn't work, and doesn't spray”*
**Pain Relief-Overall**7%
*“Did not ease the pain at all very disappointed”*
**Side Effects**3%
*“when spraying this in my mouth it made me salivate to the point of choking”*
**Leak-Proof**3%
*“Cap missing and leaking despite sealed box”*
**Ease Of Use**3%
*“Sadly cimoletely unusable for me”*
**Durability**2%
*“Doesn't last long at all - not effective”*
**Oral Hygiene**2%
*“no good as a general mouth moisturiser”*
### **Top return reasons **
**Joint Pain**38%
**Dilute/Watery**25%
**Functionality-Overall**25%
**Taste-Overall**13%
## **Common questions**
- **Is sore throat relief profitable to sell on Amazon United Kingdom?**
- The niche generates £426K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sore throat relief niche?**
- 9 brands and 67 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in sore throat relief?**
- Top complaints mined from reviews: Taste-Overall, Cough Relief, Value For Money. The return rate is 0.1%.
- **When does demand for sore throat relief peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the sore throat relief niche?**
- Listings span £2.10–£18.99; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)