---
title: "Softpore Adhesive Surgical Dressing — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/softpore-adhesive-surgical-dressing"
last_updated: "2026-07-31T10:44:54.524Z"
locale: en
meta:
description: "Niche score 36/100 · £53K/yr market · 39K searches/yr · £5.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £53K/yr market · 39K searches/yr · £5.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Softpore Adhesive Surgical Dressing — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **softpore adhesive surgical dressing**
**Skip it**
Prices mostly outside the sweet spot ($3.89–$7.03) — this niche doesn't clear our bar today.
Market size 13Growth 41Conversion 100Competition 2Returns 99Price range 0Avg price 17Brand share 6Review moat 57Quality gap 28
**Conversion**
**Incredible****22.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,222**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.97**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£53K**
£53K/yr · 39K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.89–£7.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, softpore adhesive surgical dressing is a £53K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softpore adhesive surgical dressing market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **22.9%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Softpore49% - Innofiy38% - SterlingSquare5% - Mepore3% - FAP3% - Miiqxx3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
2K1KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/softpore-adhesive-surgical-dressing/trend)
## **Top softpore adhesive surgical dressing search terms**
- **softpore 6cm x 7cm**31K/yr+12.0%25.9% conv. - **soft pore dressing 6x7**4K/yr+14.1%22.1% conv. - **adhesive surgical dressing 6cm x 7cm**4K/yr+21.6%19.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/softpore-adhesive-surgical-dressing/search-terms)
## **Top softpore adhesive surgical dressing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£16K45%£24K60%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Softpore 803067 6cm x 7cm (Pack of 60)**Softpore**£6.49**4.7★3,096 rev](https://www.amazon.co.uk/dp/B018NXK262) [2**INNOFIY Surgical Adhesive Dressing Pads 6cm x 7cm Sterile Non-Woven Wound Care Plasters for Sensitive Skin Hypoallergenic Breathable & Water-Repellent (Pack of 10)**Innofiy**£5.21**4.6★63 rev](https://www.amazon.co.uk/dp/B0FNS38YGP) [3**Softpore Adhesive Medical Dressings 6cm x 7cm Pack of 60 Sterile Waterproof Plasters for Wound Care First Aid Bandages | SterlingSquare**SterlingSquare**£7.03**4.8★37 rev](https://www.amazon.co.uk/dp/B0FDBGGM3H) [4**Mepore 99XX0097 Dressing 6cm x 7cm Pack of 60 White**Mepore**£6.40**4.7★4,085 rev](https://www.amazon.co.uk/dp/B002VPMRIK) [5**Softpore 6cm x 7cm Dressing x 60-304-0920**FAP**£6.82**4.6★34 rev](https://www.amazon.co.uk/dp/B07DM75BY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOFIY Surgical Adhesive Dressing Pads 6cm x 7cm Sterile Non-Woven Wound Care Plasters for Sensitive Skin Hypoallergenic Breathable & Water-Repellent (Pack of 10)**Innofiy**£5.21**63 rev11mo ago](https://www.amazon.co.uk/dp/B0FNS38YGP) [**20PCS Wound Dressings Adhesive 6cm x 7cm Adhesive Sterile Wound Dressings Sterile Dressings for Wounds Soft S terile Pads Dressing Pads for Cuts Grazes Burns & Injuries Small Pressure Sores**Miiqxx**£3.89**17 rev1y ago](https://www.amazon.co.uk/dp/B0FHWB8KDM) [**Softpore 6cm x 7cm Dressing x 60-304-0920**FAP**£6.82**34 rev8y ago](https://www.amazon.co.uk/dp/B07DM75BY9) [**Softpore 803067 6cm x 7cm (Pack of 60)**Softpore**£6.49**3,096 rev10y ago](https://www.amazon.co.uk/dp/B018NXK262) [**Softpore Adhesive Medical Dressings 6cm x 7cm Pack of 60 Sterile Waterproof Plasters for Wound Care First Aid Bandages | SterlingSquare**SterlingSquare**£7.03**37 rev10y ago](https://www.amazon.co.uk/dp/B0FDBGGM3H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Softpore Adhesive Medical Dressings 6cm x 7cm Pack of 60 Sterile Waterproof Plasters for Wound Care First Aid Bandages | SterlingSquare**SterlingSquare**£7.03**4.8★**▲ 13%**](https://www.amazon.co.uk/dp/B0FDBGGM3H) [**INNOFIY Surgical Adhesive Dressing Pads 6cm x 7cm Sterile Non-Woven Wound Care Plasters for Sensitive Skin Hypoallergenic Breathable & Water-Repellent (Pack of 10)**Innofiy**£5.21**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B0FNS38YGP) [**Softpore 803067 6cm x 7cm (Pack of 60)**Softpore**£6.49**4.7★**— 3%**](https://www.amazon.co.uk/dp/B018NXK262) [**20PCS Wound Dressings Adhesive 6cm x 7cm Adhesive Sterile Wound Dressings Sterile Dressings for Wounds Soft S terile Pads Dressing Pads for Cuts Grazes Burns & Injuries Small Pressure Sores**Miiqxx**£3.89**4.1★**— 9%**](https://www.amazon.co.uk/dp/B0FHWB8KDM) [**Mepore 99XX0097 Dressing 6cm x 7cm Pack of 60 White**Mepore**£6.40**4.7★**▼ 16%**](https://www.amazon.co.uk/dp/B002VPMRIK)
**~~View all trending →~~**
## **What buyers say about softpore adhesive surgical dressing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**22%
*“Stick well”*
**Value For Money**20%
*“Very fair price”*
**Quality-Overall**18%
*“Great quality, no skin irritation caused, Arrived in Perfect condition and quickly too”*
**Size-Overall**15%
*“Great fit”*
**Advertised Vs Actual Product**13%
*“Accurate description”*
**Comfort-Overall**3%
*“Soft and comfortable”*
**Ease Of Use**2%
*“convenient to use”*
**Pureness**1%
*“Clean & sterile”*
**Durability**1%
*“They hold really well”*
**Breathability**1%
*“Breathable and comfortable”*
### **What buyers complain about **
**Adhesion/Stickiness**45%
*“No adhesion”*
**Quality-Overall**18%
*“Not great quality”*
**Color**9%
*“just a shame they dont do them skin colour”*
**Value For Money**5%
*“Expensive for only 10 plaster”*
**Strength**5%
*“A bit flimsy”*
**Absorbency**5%
*“It does not absorb as it should be”*
**Water Resistance**2%
*“Not waterproof though”*
### **Top return reasons **
**Size-Overall**47%
**Adhesion/Stickiness**17%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**6%
**Functionality-Overall**3%
**Thin**2%
**Cushion**2%
**Thickness**2%
**Compatibility-Overall**2%
**Durability**1%
## **Common questions**
- **Is softpore adhesive surgical dressing profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the softpore adhesive surgical dressing niche?**
- 6 brands and 34 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in softpore adhesive surgical dressing?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 0.1%.
- **When does demand for softpore adhesive surgical dressing peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the softpore adhesive surgical dressing niche?**
- Listings span £3.89–£7.03; the average listing price is £5.97 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.
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