---
title: "Search terms — smokers toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/smokers-toothpaste/search-terms"
last_updated: "2026-07-31T10:30:58.384Z"
locale: en
meta:
  description: "Niche score 38/100 · £179K/yr market · 112K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £179K/yr market · 112K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — smokers toothpaste - Flapen"
---

# **smokers toothpaste**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 15Conversion 100Competition 11Returns 100Price range 21Avg price 19Brand share 0Review moat 25Quality gap 57

**Conversion**

**Incredible****23.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£179K**

£179K/yr · 112K searches

**Review moat**

**Okay****3,978.89**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£2.04–£18.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£6.84**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-20.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand