---
title: "Smokers Toothpaste — £179K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/smokers-toothpaste"
last_updated: "2026-07-31T11:28:26.482Z"
locale: en
meta:
description: "Niche score 38/100 · £179K/yr market · 112K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £179K/yr market · 112K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smokers Toothpaste — £179K/yr Amazon UK Niche (2026) - Flapen"
---
# **smokers toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 15Conversion 100Competition 11Returns 100Price range 21Avg price 19Brand share 0Review moat 25Quality gap 57
**Conversion**
**Incredible****23.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£179K**
£179K/yr · 112K searches
**Review moat**
**Okay****3,978.89**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.04–£18.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smokers toothpaste is a £179K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smokers toothpaste market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£137K–£171K**
- units × avg price
- **Conversion rate**
- **23.4%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Eucryl86% - Marvis8% - Wisdom4% - MySweetSmile3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/smokers-toothpaste/trend)
## **Top smokers toothpaste search terms**
- **smokers toothpaste**41K/yr-20.1%12.3% conv. - **eucryl toothpowder**29K/yr-7.6%28.9% conv. - **eucryl**9K/yr-23.8%20.0% conv. - **smokers toothpaste powder**6K/yr-6.7%22.2% conv. - **stain removal toothpaste**5K/yr-8.3%6.3% conv. - **stain remover toothpaste**5K/yr-60.7%6.0% conv. - **intense stain removal toothpaste**3K/yr+34.0%2.6% conv. - **stain removing toothpaste**4K/yr-7.5%8.2% conv. - **eucryl teeth whitening powder**8K/yr-53.8%29.7% conv. - **tooth powder eucryl**3K/yr-50.1%26.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/smokers-toothpaste/search-terms)
## **Top smokers toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£27K30%£54K45%£80K60%£107K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g**Eucryl**£2.28**4.4★14,629 rev](https://www.amazon.co.uk/dp/B001PMRTN8) [2**Eucryl Original Flavour Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g**Eucryl**£2.04**4.4★2,682 rev](https://www.amazon.co.uk/dp/B001ECQRU0) [3**Eucryl Freshmint Toothpaste Whitening Toothpaste Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50ml**Eucryl**£3.24**4.3★2,488 rev](https://www.amazon.co.uk/dp/B001ECQRUA) [4**Marvis Smokers Whitening Toothpaste Mint 85ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness**Marvis**£7.08**4.6★5,921 rev](https://www.amazon.co.uk/dp/B07V9MLXH7) [5**Eucryl Smokers Tooth Powder Freshmint Flavour 50 g (Pack of 6)**Eucryl**£8.11**4.6★1,337 rev](https://www.amazon.co.uk/dp/B0122ZVCPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour**MySweetSmile**£18.52**7,378 rev4y ago](https://www.amazon.co.uk/dp/B09HH8T8XD) [**Marvis Smokers Whitening Toothpaste Mint 85ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness**Marvis**£7.08**5,921 rev7y ago](https://www.amazon.co.uk/dp/B07V9MLXH7) [**Wisdom 50 ml Smokers Anti-Stain Whitening Toothpaste - Pack of 4**Wisdom**£5.94**307 rev11y ago](https://www.amazon.co.uk/dp/B00NMUXO5I) [**Eucryl Eucryl Freshmint Toothpowder Pack of 3**Eucryl**£6.15**430 rev13y ago](https://www.amazon.co.uk/dp/B00BM62VVM) [**6 x Eucryl Smokers Tooth Powder Original 50g**Eucryl**£8.20**638 rev13y ago](https://www.amazon.co.uk/dp/B0082M04FO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour**MySweetSmile**£18.52**3.9★**▲ 70%**](https://www.amazon.co.uk/dp/B09HH8T8XD) [**Marvis Smokers Whitening Toothpaste Mint 85ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness**Marvis**£7.08**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B07V9MLXH7) [**Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g**Eucryl**£2.28**4.4★**▲ 16%**](https://www.amazon.co.uk/dp/B001PMRTN8) [**6 x Eucryl Smokers Tooth Powder Original 50g**Eucryl**£8.20**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0082M04FO) [**Eucryl Original Flavour Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g**Eucryl**£2.04**4.4★**— 1%**](https://www.amazon.co.uk/dp/B001ECQRU0)
**~~View all trending →~~**
## **What buyers say about smokers toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**22%
*“my teeth feel brilliant”*
**Quality-Overall**14%
*“Excellent Product”*
**Oral Hygiene**11%
*“Clean teeth”*
**Value For Money**10%
*“Good Value”*
**Advertised Vs Actual Product**8%
*“it has always done the job”*
**Efficiency**5%
*“Works well”*
**Taste-Overall**5%
*“Nice taste”*
**Ease Of Cleaning**4%
*“Clean efficiently”*
**Ease Of Use**3%
*“Easy to use”*
**Cleansing**3%
*“I feel it makes teeth really clean”*
### **What buyers complain about **
**Value For Money**15%
*“Waste of money”*
**Functionality-Overall**13%
*“Didn't work for me”*
**Stain Resistance**9%
*“Had stains on my teeth”*
**Quality-Overall**7%
*“cheap quality”*
**Tooth Brightening**7%
*“After 2 months use there is no difference to the whiteness of my teeth”*
**Oral Hygiene**5%
*“Without dental cleaning”*
**Taste-Overall**4%
*“Tastes very mild after using normal toothpaste”*
**Size-Overall**3%
*“Too small”*
**Sensitivity-Overall**3%
*“very kind to sensitive gums”*
**Color Fading/Discoloration**3%
*“I drink red wine which has discoloured my teeth”*
### **Top return reasons **
**Functionality-Overall**17%
**Tooth Brightening**12%
**Leak-Proof**11%
**Value For Money**8%
**Tooth Sensitivity**7%
**Oral Hygiene**7%
**Taste-Overall**5%
**Size-Overall**5%
**Advertised Vs Actual Product**4%
**Certifications**2%
## **Common questions**
- **Is smokers toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £179K/yr across 9 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the smokers toothpaste niche?**
- 4 brands and 92 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smokers toothpaste?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Stain Resistance. The return rate is 0.1%.
- **When does demand for smokers toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the smokers toothpaste niche?**
- Listings span £2.04–£18.52; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 3,979 reviews — the moat a new listing must climb.
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