---
title: "Trend — small toothbrush - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/small-toothbrush/trend"
last_updated: "2026-07-31T13:56:26.952Z"
locale: en
meta:
  description: "Niche score 45/100 · £43K/yr market · 80K searches/yr · £4.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £43K/yr market · 80K searches/yr · £4.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — small toothbrush - Flapen"
---

# **small toothbrush**

**Skip it**

Prices mostly outside the sweet spot ($1.15–$9.27) — this niche doesn't clear our bar today.

Market size 11Growth 17Conversion 95Competition 52Returns 99Price range 0Avg price 13Brand share 62Review moat 24Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,700.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.50**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£43K**

£43K/yr · 80K searches

**Price range**

**Bad****£1.15–£9.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100