---
title: "Reviews — small electric blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/small-electric-blanket/reviews"
last_updated: "2026-07-31T21:51:22.886Z"
locale: en
meta:
  description: "Niche score 38/100 · £19K/yr market · 40K searches/yr · £17.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £19K/yr market · 40K searches/yr · £17.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — small electric blanket - Flapen"
---

# **small electric blanket**

**Skip it**

Soft demand (-56.1% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 34Competition 35Returns 50Price range 77Avg price 81Brand share 66Review moat 40Quality gap 76

**Avg price**

**Great****£17.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.12–£28.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,500.23**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£19K**

£19K/yr · 40K searches

**Growth**

**Bad****-56.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")