---
title: "Small Condoms — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/small-condoms"
last_updated: "2026-07-31T09:44:22.532Z"
locale: en
meta:
description: "Niche score 41/100 · £98K/yr market · 105K searches/yr · £9.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £98K/yr market · 105K searches/yr · £9.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Condoms — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **small condoms**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 20Conversion 86Competition 33Returns 100Price range 36Avg price 29Brand share 0Review moat 35Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.88–£21.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,028.95**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.42**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£98K**
£98K/yr · 105K searches
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, small condoms is a £98K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small condoms market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£75K–£94K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **105 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**183**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Durex67% - Pasante19% - MY.SIZE10% - EXS3% - Skins2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
70K50KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 22.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/small-condoms/trend)
## **Top small condoms search terms**
- **durex close fit size condoms**23K/yr-18.0%10.4% conv. - **condoms small for men**20K/yr-20.2%6.1% conv. - **small condoms**16K/yr+0.4%2.3% conv. - **durex close fit**15K/yr-12.7%12.1% conv. - **small condoms male**8K/yr+12.7%5.1% conv. - **close fit condoms male**5K/yr-3.7%9.9% conv. - **condoms close fit**5K/yr+3.0%8.7% conv. - **condoms small**4K/yr+13.7%5.7% conv. - **close fit condoms**5K/yr-8.7%7.9% conv. - **condoms closest fit**5K/yr-28.3%9.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/small-condoms/search-terms)
## **Top small condoms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Durex Nude Ultra Thin 12 Condoms Close Fit with Silicone Lube Easy on Shape Teat Ended Our Thinnest Latex Condom Yet Transparent Natural Latex Condoms Trusted Durex Protection**Durex**£10.28**4.3★67 rev](https://www.amazon.co.uk/dp/B0BSXMLJDQ) [2**Durex Thin Feel Close Fit Condoms 12 Pk**Durex**£6.85**4.4★764 rev](https://www.amazon.co.uk/dp/B08419B7X9) [3**Durex Thin Feel Condoms Close Fit 30s Secure Tighter Natural Latex with Silicone Lube Easy On Shape**Durex**£15.07**4.2★105 rev](https://www.amazon.co.uk/dp/B0BSXMN4Y9) [4**Pasante Trim (Small) Condoms - Pack of 144**Pasante**£13.68**4.4★4,917 rev](https://www.amazon.co.uk/dp/B004BA82A0) [5**Durex Originals Close Fit Condoms for Comfort and Confidence Transparent Pack of 12**Durex**£8.10**4.2★122 rev](https://www.amazon.co.uk/dp/B09NCRS2JT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pasante Sensitive Condoms Thin Extra Feel 50 Pack - Condoms Bulk for Men Silicone Lube Natural Latex Extra Safe Pleasure Long Last Delay and Close Fit**Pasante**£10.73**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G49QT5D9) [**Durex Nude Condoms Close Fit 12s Ultra Thin Designed to Feel It All with Silicone Lube Pack of 2**Durex**£21.95**124 rev1y ago](https://www.amazon.co.uk/dp/B0FH5KF2YW) [**Durex Intensity Condoms 10s Regular Fit Better Body Heat Transfer Latex Free Ultra Thin Plus Our Thinnest Condom Yet Transparent Moulds to Your Shape**Durex**£10.68**1,155 rev1y ago](https://www.amazon.co.uk/dp/B0FCGKGPGF) [**Durex Nude Ultra Thin 12 Condoms Close Fit with Silicone Lube Easy on Shape Teat Ended Our Thinnest Latex Condom Yet Transparent Natural Latex Condoms Trusted Durex Protection**Durex**£10.28**67 rev3y ago](https://www.amazon.co.uk/dp/B0BSXMLJDQ) [**Durex Thin Feel Condoms Close Fit 30s Secure Tighter Natural Latex with Silicone Lube Easy On Shape**Durex**£15.07**105 rev3y ago](https://www.amazon.co.uk/dp/B0BSXMN4Y9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pasante Sensitive Condoms Thin Extra Feel 50 Pack - Condoms Bulk for Men Silicone Lube Natural Latex Extra Safe Pleasure Long Last Delay and Close Fit**Pasante**£10.73**4.1★**▲ 81%**](https://www.amazon.co.uk/dp/B0G49QT5D9) [**Pasante Trim (Small) Condoms - Pack of 12**Pasante**£5.25**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/B00G7OY0CC) [**Pasante Trim (Small) Condoms - Pack of 36**Pasante**£8.01**5.0★**▲ 74%**](https://www.amazon.co.uk/dp/B0FVGG3T52) [**Skins Dots & Ribs Condoms 4 Pack - Ribbed and Dotted Condoms for Enhanced Pleasure - Extra Lubricated Clear Sexual Contraception with Natural Feel with No Latex Smell**Skins**£2.88**4.1★**▲ 65%**](https://www.amazon.co.uk/dp/B003M3XPJ0) [**Pasante Trim (Small) Condoms - Pack of 3**Pasante**£3.04**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B00G7OXX20)
**~~View all trending →~~**
## **What buyers say about small condoms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Contraception**23%
*“The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting”*
**Size-Overall**19%
*“Perfect fit”*
**Advertised Vs Actual Product**13%
*“Worked as described”*
**Value For Money**10%
*“I found it to be a great value for money”*
**Quality-Overall**10%
*“Good product”*
**Durability**7%
*“Durex are great as always, I hope after 60 years old they will be still so hard and solid”*
**Ease Of Use**7%
*“Easy 10/10, me and the mrs both had an excellent time with them”*
**Comfort-Overall**3%
*“Comfort and Confidence with Durex”*
**Grip**2%
*“Its not slippery”*
**Strength**2%
*“And its strong enough”*
### **What buyers complain about **
**Durability**21%
*“these consistently break”*
**Advertised Vs Actual Product**20%
*“False advertising”*
**Size-Overall**11%
*“Doesn't fit at all”*
**Sexual Wellness**9%
*“stupid condom”*
**Lubrication**8%
*“Not great lubricant”*
**Satisfaction/Pleasure**6%
*“Not impressed”*
**Smell**6%
*“Bad smell”*
**Thickness**6%
*“Absolutely terrible really thick hardly not dotted”*
**Value For Money**3%
*“Absolute waste of money”*
**Natural Resource Wastage**3%
*“Waste of money, time and material”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**20%
**Quality-Overall**8%
**Thickness**8%
**Value For Money**5%
**Thin**4%
**Durability**2%
**Smell**2%
**Lubrication**2%
**Sexual Wellness**1%
## **Common questions**
- **Is small condoms profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the small condoms niche?**
- 5 brands and 183 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in small condoms?**
- Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- **When does demand for small condoms peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 22.3× the quietest.
- **What does it cost to enter the small condoms niche?**
- Listings span £2.88–£21.95; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 3,029 reviews — the moat a new listing must climb.
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