---
title: "Reviews — sls free toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sls-free-toothpaste/reviews"
last_updated: "2026-07-31T18:29:17.321Z"
locale: en
meta:
  description: "Niche score 35/100 · £50K/yr market · 111K searches/yr · £2.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £50K/yr market · 111K searches/yr · £2.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — sls free toothpaste - Flapen"
---

# **sls free toothpaste**

**Skip it**

Prices mostly outside the sweet spot ($1.80–$5.45) — this niche doesn't clear our bar today.

Market size 12Growth 19Conversion 97Competition 20Returns 100Price range 0Avg price 8Brand share 6Review moat 40Quality gap 42

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,478.38**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-11.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£50K**

£50K/yr · 111K searches

**Avg price**

**Bad****£2.92**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.80–£5.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100