---
title: "Search terms — slippery elm - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/slippery-elm/search-terms"
last_updated: "2026-07-31T16:26:32.953Z"
locale: en
meta:
  description: "Niche score 53/100 · £183K/yr market · 157K searches/yr · £12.33 avg price. Soft demand (-16.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £183K/yr market · 157K searches/yr · £12.33 avg price. Soft demand (-16.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — slippery elm - Flapen"
---

# **slippery elm**

**Worth a look**

Shows low returns (0.1%), but soft demand (-16.5% this quarter) keeps it on the watch list.

Market size 37Growth 17Conversion 85Competition 30Returns 100Price range 43Avg price 53Brand share 54Review moat 85Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****302.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.33**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.23–£22.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£183K**

£183K/yr · 157K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-16.5%**

90-day search growth — must beat 0% to launch