---
title: "Trend — slippery elm powder - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/slippery-elm-powder/trend"
last_updated: "2026-07-31T11:02:31.684Z"
locale: en
meta:
  description: "Niche score 50/100 · £92K/yr market · 95K searches/yr · £12.60 avg price. Soft demand (-8.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £92K/yr market · 95K searches/yr · £12.60 avg price. Soft demand (-8.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — slippery elm powder - Flapen"
---

# **slippery elm powder**

**Worth a look**

Shows low returns (0.1%), but soft demand (-8.2% this quarter) keeps it on the watch list.

Market size 23Growth 21Conversion 78Competition 22Returns 100Price range 54Avg price 55Brand share 36Review moat 87Quality gap 90

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****260.56**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.60**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.32–£25.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£92K**

£92K/yr · 95K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch