---
title: "Trend — slide sheet - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/slide-sheet/trend"
last_updated: "2026-07-31T12:25:52.608Z"
locale: en
meta:
  description: "Niche score 51/100 · £71K/yr market · 74K searches/yr · £12.18 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £71K/yr market · 74K searches/yr · £12.18 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — slide sheet - Flapen"
---

# **slide sheet**

**Worth a look**

Shows a thin review moat (95 avg reviews), but a small market ($71K/yr) keeps it on the watch list.

Market size 18Growth 20Conversion 79Competition 63Returns 56Price range 64Avg price 52Brand share 73Review moat 95Quality gap 50

**Review moat**

**Incredible****94.82**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£5.97–£30.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£12.18**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£71K**

£71K/yr · 74K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")