---
title: "Trend — sippy cup for adults - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sippy-cup-for-adults/trend"
last_updated: "2026-07-31T11:00:29.016Z"
locale: en
meta:
  description: "Niche score 52/100 · £212K/yr market · 259K searches/yr · £9.65 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £212K/yr market · 259K searches/yr · £9.65 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sippy cup for adults - Flapen"
---

# **sippy cup for adults**

**Worth a look**

Shows low returns (1.0%), but soft demand (-11.5% this quarter) keeps it on the watch list.

Market size 41Growth 19Conversion 81Competition 53Returns 95Price range 20Avg price 30Brand share 50Review moat 71Quality gap 65

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****659.84**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£212K**

£212K/yr · 259K searches

**Avg price**

**Okay****£9.65**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£5.15–£17.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch