---
title: "Trend — single tufted toothbrush - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/single-tufted-toothbrush/trend"
last_updated: "2026-07-31T13:11:49.750Z"
locale: en
meta:
  description: "Niche score 51/100 · £169K/yr market · 217K searches/yr. Prices mostly outside the sweet spot ($2.07–$11.16) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £169K/yr market · 217K searches/yr. Prices mostly outside the sweet spot ($2.07–$11.16) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — single tufted toothbrush - Flapen"
---

# **single tufted toothbrush**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.07–$11.16) keeps it on the watch list.

Market size 35Growth 19Conversion 99Competition 64Returns 100Price range 0Avg price 12Brand share 48Review moat 63Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****977.84**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£169K**

£169K/yr · 217K searches

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.38**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.07–£11.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100