---
title: "Silicone Scar Gel — £522K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/silicone-scar-gel"
last_updated: "2026-07-31T09:01:08.559Z"
locale: en
meta:
description: "Niche score 50/100 · £522K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £522K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Scar Gel — £522K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone scar gel**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 61Growth 37Conversion 95Competition 9Returns 99Price range 52Avg price 65Brand share 7Review moat 47Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.79**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£522K**
£522K/yr · 312K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£7.84–£22.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,751**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, silicone scar gel is a £522K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone scar gel market data**
- **Units sold / yr**
- **30K–40K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£414K–£552K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- KELO-COTE65% - YEMAJIE14% - Wewell10% - MURASAKI BEAUTY5% - AZALLY4% - OKAQEE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/silicone-scar-gel/trend)
## **Top silicone scar gel search terms**
- **silicone scar gel**91K/yr+27.3%8.5% conv. - **kelo cote scar gel**76K/yr+13.7%16.9% conv. - **scar gel**50K/yr-1.3%6.7% conv. - **silicone gel for scars**27K/yr-14.1%11.0% conv. - **silicone gel**23K/yr-0.5%5.3% conv. - **kelo cote**17K/yr+17.7%10.8% conv. - **kelocote scar gel**12K/yr-5.5%15.9% conv. - **kelocote**6K/yr-11.2%13.4% conv. - **silicon gel**4K/yr-10.1%6.5% conv. - **biocorneum scar gel**3K/yr-18.4%3.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/silicone-scar-gel/search-terms)
## **Top silicone scar gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£78K30%£157K45%£235K60%£313K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KELO-COTE Gel Silicone Scar Treatment Advanced Formula 15 g**KELO-COTE**£19.50**4.3★5,965 rev](https://www.amazon.co.uk/dp/B004Q1QKGW) [2**KELO-COTE Gel Silicone Scar Treatment Advanced Formula 6 g**KELO-COTE**£10.99**4.3★1,861 rev](https://www.amazon.co.uk/dp/B004Q1VP1C) [3**YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More**YEMAJIE**£9.42**4.5★47 rev](https://www.amazon.co.uk/dp/B0FGXN6XJP) [4**Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g**Wewell**£9.32**4.8★217 rev](https://www.amazon.co.uk/dp/B0GC6RSSY6) [5**KELO-COTE UV Silicone Scar Gel Advanced Formula with SPF30 15 g**KELO-COTE**£22.64**4.5★945 rev](https://www.amazon.co.uk/dp/B0050WA40E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Scar Removal Gel Cream**AZALLY**£10.15**51 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJXTP26) [**Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g**Wewell**£9.32**217 rev7mo ago](https://www.amazon.co.uk/dp/B0GC6RSSY6) [**100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars**MURASAKI BEAUTY**£20.44**4,872 rev8mo ago](https://www.amazon.co.uk/dp/B0GJTJKSQM) [**YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More**YEMAJIE**£9.42**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FGXN6XJP) [**Silicone Scar Gel - Advanced Scar Treatment Gel for Old & New Scars - Scar Removal Cream for C-Section Stretch Marks Acne Surgery & Keloid Bump - Smooth Fade & Repair Skin**OKAQEE**£7.84**50 rev1y ago](https://www.amazon.co.uk/dp/B0FK2KZCT4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Scar Removal Gel Cream**AZALLY**£10.15**4.4★**▲ 172%**](https://www.amazon.co.uk/dp/B0GWJXTP26) [**YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More**YEMAJIE**£9.42**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0FGXN6XJP) [**100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars**MURASAKI BEAUTY**£20.44**4.1★**▲ 74%**](https://www.amazon.co.uk/dp/B0GJTJKSQM) [**Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g**Wewell**£9.32**4.8★**▲ 33%**](https://www.amazon.co.uk/dp/B0GC6RSSY6) [**KELO-COTE UV Silicone Scar Gel Advanced Formula with SPF30 15 g**KELO-COTE**£22.64**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B0050WA40E)
**~~View all trending →~~**
## **What buyers say about silicone scar gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Absolutely incredible cream”*
**Value For Money**10%
*“worth the money”*
**Efficiency**8%
*“Does the job very well”*
**Ease Of Application**6%
*“Applies nicely”*
**Absorbency**6%
*“Easily absorbed”*
**Advertised Vs Actual Product**4%
*“Works better than expected”*
**Ease Of Use**4%
*“Easy to use”*
**Soft Feel**4%
*“very gentle on skin”*
**Texture/Consistency-Overall**3%
*“The consistency is smooth”*
**Moist/Dry**3%
*“It is very effective and moisturising”*
### **What buyers complain about **
**Value For Money**19%
*“expensive”*
**Functionality-Overall**15%
*“Doesn't do much”*
**Size-Overall**9%
*“The bottle isnt very big”*
**Allergies**5%
*“I found them irritating”*
**Thickness**4%
*“even with that super thin coat”*
**Ingredients-Overall**3%
*“The product doesn't contain silicon”*
**Advertised Vs Actual Product**3%
*“Don't trust this product”*
**Moist/Dry**3%
*“I cannot get this to dry”*
**Dosage**3%
*“dose not do anything”*
**Adhesion/Stickiness**3%
*“Didn't improve scars very sticky”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**20%
**Quality-Overall**8%
**Ingredients-Overall**7%
**Skin Health**7%
**Dilute/Watery**5%
**Moist/Dry**4%
**Leak-Proof**4%
**Value For Money**4%
**Size-Overall**4%
## **Common questions**
- **Is silicone scar gel profitable to sell on Amazon United Kingdom?**
- The niche generates £522K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the silicone scar gel niche?**
- 6 brands and 32 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in silicone scar gel?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for silicone scar gel peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the silicone scar gel niche?**
- Listings span £7.84–£22.64; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 1,751 reviews — the moat a new listing must climb.
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