---
title: "Silicone Lube — £175K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/silicone-lube"
last_updated: "2026-07-31T08:59:02.894Z"
locale: en
meta:
description: "Niche score 49/100 · £175K/yr market · 129K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £175K/yr market · 129K searches/yr · £11.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Lube — £175K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone lube**
**Skip it**
A deep review moat (25,499 avg reviews) — this niche doesn't clear our bar today.
Market size 36Growth 23Conversion 94Competition 34Returns 99Price range 52Avg price 46Brand share 41Review moat 13Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.81–£25.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£175K**
£175K/yr · 129K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****25,499.21**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, silicone lube is a £175K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone lube market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£144K–£173K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**14%**
- Durex22% - Lube Life19% - Liquid Silk17% - pjur14% - LEOXZOE8% - Lovehoney6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/silicone-lube/trend)
## **Top silicone lube search terms**
- **silicone lube**43K/yr-9.7%6.9% conv. - **silicone lubes sexual**30K/yr-13.2%9.3% conv. - **lube silicone sexual**12K/yr+25.3%8.2% conv. - **silicone based lubes sexual**9K/yr-15.6%9.9% conv. - **pjur lubes 100ml**5K/yr+51.5%12.1% conv. - **silicone based lube**6K/yr-19.0%9.7% conv. - **durex perfect glide lubricants**3K/yr+13.2%24.0% conv. - **pjur lube**5K/yr-1.6%8.6% conv. - **silicon lube**4K/yr+0.8%10.3% conv. - **oil based lube**5K/yr-6.1%2.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/silicone-lube/search-terms)
## **Top silicone lube products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£35K30%£52K40%£70K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Durex Perfect Glide Silicone Based Lube 50ml Condom Compatible Non Drying Long Lasting Formula Silky Smooth Feel Quality Ingredients Lubricant**Durex**£6.40**4.5★4,298 rev](https://www.amazon.co.uk/dp/B007NC8Z0A) [2**Liquid Silk Personal Lubricant 250ml**Liquid Silk**£8.57**4.7★10,441 rev](https://www.amazon.co.uk/dp/B002V08I1U) [3**Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml**Lube Life**£8.59**4.2★175,647 rev](https://www.amazon.co.uk/dp/B0CK57QLCZ) [4**Silicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)**LEOXZOE**£7.91**3.8★39 rev](https://www.amazon.co.uk/dp/B0GF94TJLN) [5**pjur Original - Long-Lasting Extra-Smooth Silicone-Based Lubricant and Massage Oil for Enhanced Pleasure - Latex Condom Compatible - Zero Odors Flavors or Preservatives (100ml)**pjur**£11.41**4.6★7,535 rev](https://www.amazon.co.uk/dp/B000HKG296)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)**LEOXZOE**£7.91**39 rev5mo ago](https://www.amazon.co.uk/dp/B0GF94TJLN) [**LubeLife Silky Premium Silicone Lubricant Extra Cushiony Silky Smooth Luxe Formula for Women Men and Couples Unscented Non-Sticky and Water-Resistant 8oz**Lube Life**£11.78**86 rev1y ago](https://www.amazon.co.uk/dp/B0DX8816QZ) [**Loving Joy Silicone Lubricant 250ml Personal Lube Lubricants & Licks Silicone Based Lube Silicon Lube Lubricating Gel Tube**Loving Joy**£14.17**53 rev1y ago](https://www.amazon.co.uk/dp/B0DVGR95PT) [**Durex Perfect Glide Silicone Based Lube 50ml Condom Compatible Non Drying Long Lasting Formula Silky Smooth Feel Quality Ingredients Lubricant - Pack of 2**Durex**£12.44**5 rev1y ago](https://www.amazon.co.uk/dp/B0DBLTPVK8) [**Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml**Lube Life**£8.59**175,647 rev2y ago](https://www.amazon.co.uk/dp/B0CK57QLCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)**LEOXZOE**£7.91**3.8★**▲ 190%**](https://www.amazon.co.uk/dp/B0GF94TJLN) [**Überlube Luxury Lubricant | Latex-Safe Natural Silicone Lube with Vitamin E | Unscented Flavorless Zero Residue Works Underwater - 112ml**Uberlube**£25.04**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B00KDHSAAM) [**Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml**Lube Life**£8.59**4.2★**▲ 50%**](https://www.amazon.co.uk/dp/B0CK57QLCZ) [**pjur Original - Long-Lasting Extra-Smooth Silicone-Based Lubricant and Massage Oil for Enhanced Pleasure - Latex Condom Compatible - Zero Odors Flavors or Preservatives (100ml)**pjur**£11.41**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B000HKG296) [**Lovehoney Silicone-Based Personal Lubricant - 100ml**Lovehoney**£7.34**3.9★**▲ 24%**](https://www.amazon.co.uk/dp/B08W2CKDMY)
**~~View all trending →~~**
## **What buyers say about silicone lube**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lubrication**21%
*“Silky long lasting lubricant”*
**Soft Feel**13%
*“silky smooth”*
**Advertised Vs Actual Product**10%
*“Exactly what you see is what you get”*
**Value For Money**7%
*“Its competitively priced”*
**Quality-Overall**6%
*“Great product”*
**Durability**5%
*“Silky, smooth and loooong lasting”*
**Sexual Wellness**4%
*“Best one for anal sex, it doesn't burn, or irritate”*
**Ease Of Use**4%
*“easy to store”*
**Efficiency**2%
*“In the interest of science. and smooth operations.”*
**Adhesion/Stickiness**2%
*“None sticky and does last definitely one of the better lubes around”*
### **What buyers complain about **
**Moist/Dry**8%
*“Dry up quickly”*
**Allergies**7%
*“Allergy”*
**Grip**5%
*“Slide in”*
**Texture/Consistency-Overall**4%
*“The texture is not good”*
**Adhesion/Stickiness**4%
*“doesn't have the stickyness others have”*
**Quality-Overall**4%
*“This is not a good product”*
**Size-Overall**4%
*“its small and yet MIGHTY”*
**Lubrication**4%
*“Jesus its only a bloody lubricant less then a tenner not gold bars”*
**Value For Money**3%
*“Unfortunately, this product doesn't worth the money at all”*
**Age Suitability**3%
*“Absurd age-check requirement”*
### **Top return reasons **
**Quality-Overall**18%
**Leak-Proof**10%
**Adhesion/Stickiness**10%
**Functionality-Overall**8%
**Ingredients-Overall**7%
**Advertised Vs Actual Product**6%
**Dilute/Watery**5%
**Dispensing Mechanism**5%
**Ease Of Cleaning**5%
**Lubrication**4%
## **Common questions**
- **Is silicone lube profitable to sell on Amazon United Kingdom?**
- The niche generates £175K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the silicone lube niche?**
- 11 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in silicone lube?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Grip. The return rate is 0.1%.
- **When does demand for silicone lube peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the silicone lube niche?**
- Listings span £5.81–£25.04; the average listing price is £11.53 (sweet spot $15–$100). The average incumbent carries 25,499 reviews — the moat a new listing must climb.
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