---
title: "Shewee — £151K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shewee"
last_updated: "2026-07-31T16:39:18.407Z"
locale: en
meta:
description: "Niche score 53/100 · £151K/yr market · 335K searches/yr. Pricing outside the sweet spot ($8.43 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £151K/yr market · 335K searches/yr. Pricing outside the sweet spot ($8.43 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shewee — £151K/yr Amazon UK Niche (2026) - Flapen"
---
# **shewee**
**Worth a look**
Shows low returns (0.7%), but pricing outside the sweet spot ($8.43 avg) keeps it on the watch list.
Market size 32Growth 65Conversion 61Competition 38Returns 97Price range 26Avg price 23Brand share 51Review moat 25Quality gap 82
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+43.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£151K**
£151K/yr · 335K searches
**Price range**
**Okay****£3.51–£19.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,330.89**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.43**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shewee is a £151K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shewee market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£126K–£169K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**21%**
- SHEWEE39% - KIDDIWHIZZ15% - Sunany9% - flintronic7% - DDSHUN5% - PEAPIN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.4% search growth over the last 90 days.
12K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/shewee/trend)
## **Top shewee search terms**
- **she wee**71K/yr+84.2%4.5% conv. - **shewee**61K/yr+52.8%4.4% conv. - **she wee travel female**52K/yr+30.8%4.7% conv. - **shewee female urinal**35K/yr+33.7%3.9% conv. - **female urinal**32K/yr+20.2%2.2% conv. - **she wee for women**11K/yr-12.9%4.7% conv. - **female urination device**12K/yr+9.9%1.7% conv. - **shewee flexi travel pack**8K/yr+61.9%3.8% conv. - **portable urinal for women**8K/yr+35.6%1.9% conv. - **shewee amazon**4K/yr+168.5%2.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/shewee/search-terms)
## **Top shewee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHEWEE Flexi The Original Female Urinal Made in the UK Reusable Flexible & Portable Urination Device. Festival Camping Car Hiking Essentials for Women. Stand to Pee Funnel Pink**SHEWEE**£6.49**4.4★6,138 rev](https://www.amazon.co.uk/dp/B07L33R87F) [2**Whizzer - Discreet Portable Toilet for Adults - Seen on Dragons Den - Travel Essentials for Festivals Camping Caravans & Travel - Silicone Pee Bottle for Men & Women - Portable & Leakproof - 500ml**KIDDIWHIZZ**£19.05**4.2★447 rev](https://www.amazon.co.uk/dp/B0CNTPPGG1) [3**SHEWEE Extreme Female Urinal. Made in the UK. Reusable and Portable Urination Device. Festival Camping Car and Hiking Essentials For Women. Includes Travel Case and Extension Pipe Pink**SHEWEE**£11.12**4.3★8,080 rev](https://www.amazon.co.uk/dp/B00200LO7Q) [4**Female Urination Device Urinal Funnel for Women No Overflow No Leak Reusable Pee Standing Up to Pee Funnel Reusable Urine Cups Let Women Easy and Clean to Pee Perfect For Camping Hiking & Travel**DDSHUN**£4.28**4.2★364 rev](https://www.amazon.co.uk/dp/B094J63FNC) [5**Urinella for Women Female Urinal Silicone Funnel Portable Urinal for Women Standing to Pee Funnel Reusable Womens Urinal for Women Outdoor Activities Camping (Black)**Sunany**£10.37**4.3★20,413 rev](https://www.amazon.co.uk/dp/B088M5TRDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 x Easy Care Solutions | Unisex Urinal Bottle - Spill - Proof | Portable | 1000ml Capacity | Ideal for Travel | Camping | Bedridden & Elderly Care**EASY CARE SOLUTIONS**£5.15**171 rev2mo ago](https://www.amazon.co.uk/dp/B0D8L9C23C) [**1 x Easy Care Solutions | Female Urinal Bottle - Spill-Proof | Portable | 800ml Capacity | Ideal for Travel | Camping | Bedridden & Elderly Care**EASY CARE SOLUTIONS**£5.85**78 rev3mo ago](https://www.amazon.co.uk/dp/B0D8L7Z489) [**PEAPIN Female Urinal for Women - Portable Female Urination Device with Storage Bag Reusable Standing Up Urine Funnel for Travel & Outdoor No Leak Shewee for Camping Hiking Festival Essentials**PEAPIN**£3.51**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FVXJ9LTX) [**LIJIXI 2 PCS Portable Female Urination Device Reusable Silicone Female Urinal Standing Up Includes Waterproof Bag Portable Urinal for Women for Travel Outdoor Camping Hiking**LIJIXI**£4.24**68 rev1y ago](https://www.amazon.co.uk/dp/B0DMZYHQS3) [**flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device for Outdoor Activities Camping and Travel**flintronic**£4.80**409 rev1y ago](https://www.amazon.co.uk/dp/B0DJVH3RP4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PEAPIN Female Urinal for Women - Portable Female Urination Device with Storage Bag Reusable Standing Up Urine Funnel for Travel & Outdoor No Leak Shewee for Camping Hiking Festival Essentials**PEAPIN**£3.51**2.7★**▲ 105%**](https://www.amazon.co.uk/dp/B0FVXJ9LTX) [**SHEWEE Extreme Female Urinal. Made in the UK. Reusable and Portable Urination Device. Festival Camping Car and Hiking Essentials For Women. Includes Travel Case and Extension Pipe Pink**SHEWEE**£11.12**4.3★**▲ 71%**](https://www.amazon.co.uk/dp/B00200LO7Q) [**flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device with Catheter and Carabiner for Outdoor Activities Camping and Travel**flintronic**£4.81**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0D93SZNC9) [**Whizzer - Discreet Portable Toilet for Adults - Seen on Dragons Den - Travel Essentials for Festivals Camping Caravans & Travel - Silicone Pee Bottle for Men & Women - Portable & Leakproof - 500ml**KIDDIWHIZZ**£18.82**4.2★**▲ 32%**](https://www.amazon.co.uk/dp/B0CMFTHHRF) [**flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device for Outdoor Activities Camping and Travel**flintronic**£4.80**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B0DJVH3RP4)
**~~View all trending →~~**
## **What buyers say about shewee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Ease Of Use**16%
*“easy to use. instructions very clear”*
**Portability**8%
*“easy to carry in your pocket”*
**Ease Of Cleaning**7%
*“Easy to clean”*
**Size-Overall**7%
*“Good size”*
**Advertised Vs Actual Product**4%
*“Just what you need”*
**Value For Money**4%
*“Great value for money”*
**Leak-Proof**4%
*“Easy to use, dont leak and have saved me when Ive been out driving”*
**Efficiency**3%
*“It works”*
**Design-Overall**3%
*“Well designed”*
### **What buyers complain about **
**Leak-Proof**21%
*“Not leak proof”*
**Size-Overall**16%
*“The volume of the bottle just is not big enough to serve its purpose”*
**Quality-Overall**12%
*“Rubbish cheap”*
**Functionality-Overall**6%
*“Didn't work”*
**Ease Of Use**5%
*“awkward to use”*
**Add-Ons/Attachments**4%
*“Female attachment came off far too easily”*
**Smell**3%
*“Sealed, doesn't smell really good”*
**Product Condition**3%
*“I feel like Ive been sent someone elses returned item”*
**Sexual Wellness**3%
*“so not practical for ladies”*
**Design-Overall**3%
*“Very cheaply constructed falls apart when tried to be used”*
### **Top return reasons **
**Size-Overall**43%
**Leak-Proof**6%
**Functionality-Overall**5%
**Quality-Overall**5%
**Strength**5%
**Material Quality**4%
**Ease Of Use**4%
**Add-Ons/Attachments**4%
**Assembly/Installation**3%
**Storage Capacity**3%
## **Common questions**
- **Is shewee profitable to sell on Amazon United Kingdom?**
- The niche generates £151K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the shewee niche?**
- 14 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in shewee?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for shewee peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the shewee niche?**
- Listings span £3.51–£19.05; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 4,331 reviews — the moat a new listing must climb.
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