---
title: "Shaving — £142K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving"
last_updated: "2026-07-31T23:24:18.551Z"
locale: en
meta:
description: "Niche score 40/100 · £142K/yr market · 224K searches/yr · £17.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £142K/yr market · 224K searches/yr · £17.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shaving — £142K/yr Amazon UK Niche (2026) - Flapen"
---
# **shaving**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 23Conversion 46Competition 16Returns 96Price range 62Avg price 81Brand share 0Review moat 30Quality gap 72
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.69–£31.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£142K**
£142K/yr · 224K searches
**Review moat**
**Okay****3,544.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shaving is a £142K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£172K–£215K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **30%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Gillette91% - ABinCHAOBang7% - PHILIPS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/shaving/trend)
## **Top shaving search terms**
- **shaving**83K/yr-43.8%0.2% conv. - **gillette skinguard sensitive blades**36K/yr+18.6%6.7% conv. - **gillette sensitive blades**33K/yr+13.8%6.5% conv. - **gillette skinguard**18K/yr+29.7%4.6% conv. - **shave**16K/yr+20.0%0.3% conv. - **gillette skinguard sensitive razor**12K/yr+69.1%3.4% conv. - **mens shaving**12K/yr+8.9%0.2% conv. - **gillette skinguard sensitive**5K/yr+43.5%4.1% conv. - **gillette sensitive**6K/yr+47.5%3.7% conv. - **gillette fusion 5 blades skinguard**3K/yr+28.5%4.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/shaving/search-terms)
## **Top shaving products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£43K40%£57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette SkinGuard Sensitive Razor for Men - 1 Mens Razor Handle with 10 Blade Refills Gentle Shave for Sensitive Skin Reduces Irritation and Bumps**Gillette**£19.06**4.6★960 rev](https://www.amazon.co.uk/dp/B0BQ6QJ8K8) [2**Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles**Gillette**£12.59**4.7★1,433 rev](https://www.amazon.co.uk/dp/B0BQ6R3RFX) [3**Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles**Gillette**£23.23**4.6★4,140 rev](https://www.amazon.co.uk/dp/B07MHXL1Q7) [4**8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)**ABinCHAOBang**£4.69**2.2★22 rev](https://www.amazon.co.uk/dp/B0F8QGW2TB) [5**Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults**Gillette**£9.34**4.2★179 rev](https://www.amazon.co.uk/dp/B07QRXPVYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)**ABinCHAOBang**£4.69**22 rev1y ago](https://www.amazon.co.uk/dp/B0F8QGW2TB) [**Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31**PHILIPS**£31.55**10,559 rev1y ago](https://www.amazon.co.uk/dp/B0DXLBZF4Q) [**Gillette SkinGuard Sensitive Peau Sensible Recharges De Lames De Rasoir Homme 8 Recharges De Lames Nouvelle Bands Lubricant Compatible with Avec Manches Fusion**Gillette**£19.05**252 rev2y ago](https://www.amazon.co.uk/dp/B0BLVP3394) [**Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles**Gillette**£12.59**1,433 rev3y ago](https://www.amazon.co.uk/dp/B0BQ6R3RFX) [**Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide**Gillette**£19.48**13,847 rev3y ago](https://www.amazon.co.uk/dp/B0BQ6RVP7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette SkinGuard Mens Razor Blade Refill for Sensitive Skin 8 Blade Refills**Gillette**£20.28**4.7★**▲ 236%**](https://www.amazon.co.uk/dp/B07K6N3LCM) [**Gillette SkinGuard Sensitive Razor Blade Refills 4 blades**Gillette**£13.03**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B07NCWVLBW) [**Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles**Gillette**£23.23**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B07MHXL1Q7) [**Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults**Gillette**£9.34**4.2★**▲ 48%**](https://www.amazon.co.uk/dp/B07QRXPVYM) [**Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31**PHILIPS**£31.55**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B0DXLBZF4Q)
**~~View all trending →~~**
## **What buyers say about shaving**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cutting/Trimming**19%
*“Clean shave”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**16%
*“Good price”*
**Ease Of Use**9%
*“Easy to use once u get the hang of it”*
**Soft Feel**6%
*“SMOOTH”*
**Sharpness**4%
*“Sharp and great”*
**Durability**3%
*“Powerful and durable”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says”*
**Allergies**3%
*“I noticed far less irritation”*
**Weight Light**2%
*“Very light and accurate when used”*
### **What buyers complain about **
**Quality-Overall**12%
*“Cheap”*
**Value For Money**10%
*“Waste of money”*
**Charging**8%
*“Faulty not charging”*
**Advertised Vs Actual Product**7%
*“Wrong description”*
**Allergies**7%
*“my skin always reacted badly”*
**Cutting/Trimming**7%
*“Disappointed the one blade cannot give you a weeks shave”*
**Size-Overall**5%
*“They do not fit Gillette razors at all”*
**Functionality-Overall**4%
*“Does the job bit not as good as its reviews”*
**Sharpness**3%
*“Blades are blunt on arrival”*
**Battery Life**3%
*“Didn't survive a single battery cycle”*
### **Top return reasons **
**Functionality-Overall**18%
**Charging**16%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Product Condition**9%
**Size-Overall**8%
**Defective Material/Parts**7%
**Durability**3%
**Add-Ons/Attachments**3%
**Compatibility-Overall**2%
## **Common questions**
- **Is shaving profitable to sell on Amazon United Kingdom?**
- The niche generates £142K/yr across 10 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the shaving niche?**
- 3 brands and 41 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shaving?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Charging. The return rate is 0.7%.
- **When does demand for shaving peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shaving niche?**
- Listings span £4.69–£31.55; the average listing price is £17.23 (sweet spot $15–$100). The average incumbent carries 3,545 reviews — the moat a new listing must climb.
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