---
title: "Trend — shaving stick - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving-stick/trend"
last_updated: "2026-07-31T22:04:05.588Z"
locale: en
meta:
  description: "Niche score 40/100 · £96K/yr market · 128K searches/yr · £4.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £96K/yr market · 128K searches/yr · £4.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shaving stick - Flapen"
---

# **shaving stick**

**Skip it**

Prices mostly outside the sweet spot ($1.04–$10.94) — this niche doesn't clear our bar today.

Market size 24Growth 23Conversion 98Competition 45Returns 100Price range 0Avg price 13Brand share 4Review moat 25Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,957.73**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£96K**

£96K/yr · 128K searches

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.64**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.04–£10.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100