---
title: "Shaving Stick — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving-stick"
last_updated: "2026-07-31T11:37:00.617Z"
locale: en
meta:
description: "Niche score 40/100 · £96K/yr market · 128K searches/yr · £4.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £96K/yr market · 128K searches/yr · £4.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shaving Stick — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **shaving stick**
**Skip it**
Prices mostly outside the sweet spot ($1.04–$10.94) — this niche doesn't clear our bar today.
Market size 24Growth 23Conversion 98Competition 45Returns 100Price range 0Avg price 13Brand share 4Review moat 25Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,957.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£96K**
£96K/yr · 128K searches
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.64**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.04–£10.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shaving stick is a £96K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving stick market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£93K–£116K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**0%**
- BIC85% - Speick5% - simplife4% - Arko Men3% - EVYAP2% - MÜHLE1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -3.5% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/shaving-stick/trend)
## **Top shaving stick search terms**
- **bic razors**42K/yr+16.0%17.2% conv. - **shaving stick**21K/yr+3.3%8.1% conv. - **bic razors for men**24K/yr-35.5%15.1% conv. - **shaving stick for men**15K/yr-11.3%6.9% conv. - **bic razor**9K/yr+5.9%13.7% conv. - **shaving soap stick**5K/yr-0.1%6.8% conv. - **palmolive shaving stick**5K/yr-18.6%2.2% conv. - **shaving sticks**3K/yr+26.0%8.3% conv. - **bic disposable razors for men**3K/yr-11.4%17.4% conv. - **razors bic**2K/yr+7.6%20.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/shaving-stick/search-terms)
## **Top shaving stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC 1 Sensitive Razors for Men - Disposable Single Blade Razor Pack of 20**BIC**£1.77**4.4★7,297 rev](https://www.amazon.co.uk/dp/B000M45WKW) [2**BIC Twin Lady Disposable Razors with 2 Stainless Steel Blades and Lightweight Handles Assorted Colours Pack of 10**BIC**£1.87**4.5★2,708 rev](https://www.amazon.co.uk/dp/B00D7ZV982) [3**BIC 2 Pack 5 Twin Blade Razor**BIC**£1.04**4.5★1,158 rev](https://www.amazon.co.uk/dp/B000M44690) [4**BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4**BIC**£1.98**4.5★5,797 rev](https://www.amazon.co.uk/dp/B00V4QP0E0) [5**BIC 3 Sensitive Mens Disposable Razors Fixed Head Triple Blade for a Close Shave Bundle of 4 Packs of 4**BIC**£5.05**4.4★3,277 rev](https://www.amazon.co.uk/dp/B07KCKFXX5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Speick Shaving Soap Stick 50g (Pack of 2) Shaving Stick For men Normal And Sensitive Skin Shaving Soap For Men**Speick**£8.11**23 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRQFSDB) [**BIC Hybrid 5 Flex Refillable Mens Razor 1 Weighted Handle and 10 Nano-Tech Titanium 5-Blade Refills with Precision Blade - Bundle of 1+10**BIC**£10.94**4,163 rev5y ago](https://www.amazon.co.uk/dp/B08ZJLMNZS) [**BIC Hybrid 5 Flex Mens Shaver Refills with 5 Moveable Nano-Tech Titanium Coated Razor Blades - Box of 4 Cartridges**BIC**£4.18**2,581 rev5y ago](https://www.amazon.co.uk/dp/B08ZJNDBX7) [**MÜHLE Shaving Soap Stick - foaming shaving soap with sandalwood - warm & sensual - 35g**MÜHLE**£9.41**348 rev7y ago](https://www.amazon.co.uk/dp/B07L428FXY) [**BIC 3 Sensitive Mens Disposable Razors Fixed Head Triple Blade for a Close Shave Bundle of 4 Packs of 4**BIC**£5.05**3,277 rev7y ago](https://www.amazon.co.uk/dp/B07KCKFXX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC Flex 5 Disposable Mens 5-Blade Razors with Moveable Blades for a Close Shave Solid Control Pack of 6**BIC**£8.67**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B07KCJXBZB) [**BIC Miss Soleil Razors Women - Triple Blade Disposable Womens Razors with Pink Flower Handles - Pack of 4**BIC**£1.88**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B007HKPNQ2) [**BIC Flex 3 Blade Mens Disposable Razor 3 Count (Pack of 3)**BIC**£5.15**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B07KCJPR54) [**Speick Shaving Soap Stick 50g (Pack of 2) Shaving Stick For men Normal And Sensitive Skin Shaving Soap For Men**Speick**£8.11**4.7★**▲ 16%**](https://www.amazon.co.uk/dp/B0FNRQFSDB) [**BIC Flex 4 Disposable Mens 4-Blade Razors with Moveable Blades for a Close Shave Solid Control Pack of 6**BIC**£5.21**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B07KCJFGWQ)
**~~View all trending →~~**
## **What buyers say about shaving stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good price”*
**Cutting/Trimming**23%
*“Good razor”*
**Quality-Overall**11%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“Works exactually as advertised”*
**Sharpness**5%
*“Blades are sharp”*
**Lather**5%
*“produces good creamy lather”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**3%
*“The fragrance is beautiful so easy to use wouldnt use anything else”*
**Durability**2%
*“Solid, reliable product”*
**Soft Feel**1%
*“Soft shave, good value for money”*
### **What buyers complain about **
**Cutting/Trimming**20%
*“face cuts”*
**Quality-Overall**9%
*“Razor lacks quality”*
**Durability**9%
*“dont last very well”*
**Sharpness**9%
*“These are by far the worse blades I have ever bought ok their cheap”*
**Value For Money**6%
*“Expensive”*
**Smell**4%
*“A bit messy and poor smell”*
**Allergies**4%
*“in my case caused irritation on so many occasions despite buying similar brands”*
**Functionality-Overall**3%
*“They dont do the job”*
**Suitability Short Hair**2%
*“not getting a close shave”*
**Material Quality**2%
*“Cheap material”*
### **Top return reasons **
**Cutting/Trimming**35%
**Damage/Burn Hair**15%
**Quality-Overall**12%
**Value For Money**8%
**Smell**8%
**Defective Material/Parts**8%
**Moist/Dry**8%
**Functionality-Overall**8%
## **Common questions**
- **Is shaving stick profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the shaving stick niche?**
- 6 brands and 87 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in shaving stick?**
- Top complaints mined from reviews: Cutting/Trimming, Quality-Overall, Durability. The return rate is 0.1%.
- **What does it cost to enter the shaving stick niche?**
- Listings span £1.04–£10.94; the average listing price is £4.64 (sweet spot $15–$100). The average incumbent carries 3,958 reviews — the moat a new listing must climb.
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