---
title: "Trend — shaving gel - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving-gel/trend"
last_updated: "2026-07-31T20:23:03.740Z"
locale: en
meta:
  description: "Niche score 45/100 · £462K/yr market · 624K searches/yr · £5.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £462K/yr market · 624K searches/yr · £5.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shaving gel - Flapen"
---

# **shaving gel**

**Skip it**

Prices mostly outside the sweet spot ($1.79–$12.22) — this niche doesn't clear our bar today.

Market size 58Growth 39Conversion 95Competition 21Returns 100Price range 0Avg price 17Brand share 24Review moat 32Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£462K**

£462K/yr · 624K searches

**Growth**

**Okay****+11.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,267.77**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.96**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.79–£12.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100