---
title: "Search terms — shaving gel for women - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving-gel-for-women/search-terms"
last_updated: "2026-07-31T12:32:27.459Z"
locale: en
meta:
  description: "Niche score 54/100 · £190K/yr market · 376K searches/yr. Prices mostly outside the sweet spot ($2.23–$18.24) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £190K/yr market · 376K searches/yr. Prices mostly outside the sweet spot ($2.23–$18.24) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shaving gel for women - Flapen"
---

# **shaving gel for women**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.23–$18.24) keeps it on the watch list.

Market size 38Growth 59Conversion 69Competition 45Returns 99Price range 20Avg price 22Brand share 52Review moat 57Quality gap 55

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+34.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,200.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£190K**

£190K/yr · 376K searches

**Avg price**

**Bad****£8.10**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.23–£18.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100