---
title: "Trend — shaving foam - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving-foam/trend"
last_updated: "2026-07-31T17:16:32.240Z"
locale: en
meta:
  description: "Niche score 48/100 · £306K/yr market · 585K searches/yr · £4.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £306K/yr market · 585K searches/yr · £4.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shaving foam - Flapen"
---

# **shaving foam**

**Skip it**

Prices mostly outside the sweet spot ($1.10–$13.37) — this niche doesn't clear our bar today.

Market size 51Growth 37Conversion 90Competition 29Returns 100Price range 0Avg price 13Brand share 37Review moat 48Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£306K**

£306K/yr · 585K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,683.21**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£4.85**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.10–£13.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100