---
title: "Search terms — shaving brush - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving-brush/search-terms"
last_updated: "2026-07-31T20:23:16.980Z"
locale: en
meta:
  description: "Niche score 52/100 · £205K/yr market · 218K searches/yr · £9.28 avg price. Soft demand (-4.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £205K/yr market · 218K searches/yr · £9.28 avg price. Soft demand (-4.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shaving brush - Flapen"
---

# **shaving brush**

**Worth a look**

Shows low returns (0.4%), but soft demand (-4.7% this quarter) keeps it on the watch list.

Market size 40Growth 23Conversion 87Competition 44Returns 98Price range 57Avg price 27Brand share 50Review moat 64Quality gap 55

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****957.87**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.86–£30.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£205K**

£205K/yr · 218K searches

**Avg price**

**Okay****£9.28**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch