---
title: "Shaving Brush — £205K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaving-brush"
last_updated: "2026-07-31T11:36:42.328Z"
locale: en
meta:
description: "Niche score 52/100 · £205K/yr market · 218K searches/yr · £9.28 avg price. Soft demand (-4.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £205K/yr market · 218K searches/yr · £9.28 avg price. Soft demand (-4.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shaving Brush — £205K/yr Amazon UK Niche (2026) - Flapen"
---
# **shaving brush**
**Worth a look**
Shows low returns (0.4%), but soft demand (-4.7% this quarter) keeps it on the watch list.
Market size 40Growth 23Conversion 87Competition 44Returns 98Price range 57Avg price 27Brand share 50Review moat 64Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****957.87**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.86–£30.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£205K**
£205K/yr · 218K searches
**Avg price**
**Okay****£9.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shaving brush is a £205K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving brush market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£139K–£186K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**20%**
- ECHOLLY26% - Proraso21% - Anbbas15% - Elite Beauty Tools & Products8% - The Amin Beauty Tools5% - Wilkinson Sword5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
8K6KHoliday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/shaving-brush/trend)
## **Top shaving brush search terms**
- **shaving brush**144K/yr-5.4%8.0% conv. - **shaving brushes for men**35K/yr+1.4%9.5% conv. - **shave brush**8K/yr-6.5%6.4% conv. - **mens shaving brush**8K/yr+23.5%7.9% conv. - **shaving brushes**6K/yr-2.7%3.8% conv. - **badger shaving brush**6K/yr-15.0%4.3% conv. - **badger hair shaving brush**7K/yr-39.5%5.0% conv. - **shaving brush badger hair**4K/yr+2.9%3.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/shaving-brush/search-terms)
## **Top shaving brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£41K30%£62K40%£82K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy**Proraso**£8.41**4.4★7,742 rev](https://www.amazon.co.uk/dp/B002D2F5BW) [2**Luxury Mens Shaving Brush by Echolly-NO Shedding Bristle Shaving Brushes for Men-Vegan Lather Shave Brush-Luxury Fast Beard Brush-Perfect Gifts for Men Boyfriends Fathers**ECHOLLY**£6.78**4.6★2,652 rev](https://www.amazon.co.uk/dp/B07BKS9644) [3**Anbbas Shaving Brush Handmade Pure Badger Hair Brush with Natural Manchurian Ash Wood Handle for Men Traditional Wet Shaving Starer**Anbbas**£8.42**4.5★1,545 rev](https://www.amazon.co.uk/dp/B072QWKRZ7) [4**Shaving Brush Rich Lather Bristle Travel Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men (Wooden)**Elite Beauty Tools & Products**£5.19**4.4★231 rev](https://www.amazon.co.uk/dp/B0DK8S9853) [5**Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)**Wilkinson Sword**£6.84**4.6★1,859 rev](https://www.amazon.co.uk/dp/B07J5HM9PF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Weenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)**Weenwill**£5.13**26 rev11mo ago](https://www.amazon.co.uk/dp/B0FMXTY5GM) [**Taylor of Old Bond Street Starter Pure Badger Shaving Brush**Taylor of Old Bond Street**£21.78**22 rev1y ago](https://www.amazon.co.uk/dp/B075SL7RG2) [**Shaving Brush Traditional Men Shaving Brush Rich Lather Shave Brush Bristle Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men Using Shaving Cream Foam & Soap Resin Handle (White)**The Amin Beauty Tools**£6.27**113 rev1y ago](https://www.amazon.co.uk/dp/B0DSJG7PX1) [**Shaving Set for Men contains Shaving Brush Shaving Stand & Shaving Bowl for Salon Barber Home and Travelling- Shaving Kit Gift for Him Husband Boyfriend Father (Black)**The Amin Beauty Tools**£8.72**84 rev1y ago](https://www.amazon.co.uk/dp/B0DSJL6MHG) [**100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)**VINTAGE BARBER LONDON**£13.62**48 rev1y ago](https://www.amazon.co.uk/dp/B0DNGCT88S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)**Weenwill**£5.13**3.8★**▲ 190%**](https://www.amazon.co.uk/dp/B0FMXTY5GM) [**100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)**VINTAGE BARBER LONDON**£13.62**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B0DNGCT88S) [**Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)**Wilkinson Sword**£6.84**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B07J5HM9PF) [**Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy**Proraso**£8.41**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B002D2F5BW) [**Anbbas Shaving Brush Synthetic Badger Hair Wood Handle Stainless Steel Shaving Stand and Bowl Perfect for Men Wet Shave**Anbbas**£7.62**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B07VX1WXGY)
**~~View all trending →~~**
## **What buyers say about shaving brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Brush Quality**19%
*“Good, soft brush”*
**Value For Money**12%
*“Good Value”*
**Lather**9%
*“creamy lather quickly”*
**Soft Feel**7%
*“Soft”*
**Advertised Vs Actual Product**4%
*“It works it does the job”*
**Durability**2%
*“durable”*
**Gifting Purpose**2%
*“I've gifted them to everyone I know”*
**Efficiency**2%
*“Works well”*
**Size-Overall**1%
*“Fit for purpose”*
### **What buyers complain about **
**Quality-Overall**26%
*“Not very good quality”*
**Lather**8%
*“impossible to make a lather”*
**Durability**8%
*“Only lasted 12 months”*
**Stiffness**7%
*“Bristles a bit stiff”*
**Ease Of Use**4%
*“bowl can be a little awkward when you try to use it as a unit”*
**Soft Feel**3%
*“To soft”*
**Material Quality**3%
*“its no better than the cheap plastic ones”*
**Value For Money**3%
*“buy cheap did equal buy twice Im sad to say”*
**Hard Feel**3%
*“Coarse not soft”*
**Comfort-Overall**3%
*“not very comfortable”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**16%
**Advertised Vs Actual Product**6%
**Material Quality**4%
**Hard Feel**4%
**Product Condition**4%
**Comfort-Overall**3%
**Defective Material/Parts**3%
**Suitability Short Hair**3%
**Sensitivity-Overall**2%
## **Common questions**
- **Is shaving brush profitable to sell on Amazon United Kingdom?**
- The niche generates £205K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the shaving brush niche?**
- 15 brands and 43 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in shaving brush?**
- Top complaints mined from reviews: Quality-Overall, Lather, Durability. The return rate is 0.4%.
- **When does demand for shaving brush peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the shaving brush niche?**
- Listings span £3.86–£30.00; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)