---
title: "Trend — shaver heads replacement - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shaver-heads-replacement/trend"
last_updated: "2026-07-31T13:26:35.618Z"
locale: en
meta:
  description: "Niche score 57/100 · £483K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £483K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shaver heads replacement - Flapen"
---

# **shaver heads replacement**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 25Conversion 96Competition 38Returns 97Price range 78Avg price 90Brand share 18Review moat 25Quality gap 76

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£21.10**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.52–£50.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£483K**

£483K/yr · 171K searches

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,718.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand