---
title: "Trend — shakti mat - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/shakti-mat/trend"
last_updated: "2026-07-31T18:29:39.961Z"
locale: en
meta:
  description: "Niche score 47/100 · £336K/yr market · 355K searches/yr · £20.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £336K/yr market · 355K searches/yr · £20.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shakti mat - Flapen"
---

# **shakti mat**

**Skip it**

Soft demand (-27.7% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 11Conversion 54Competition 19Returns 90Price range 90Avg price 90Brand share 32Review moat 63Quality gap 52

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.95**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.57–£77.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****983.36**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£336K**

£336K/yr · 355K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-27.7%**

90-day search growth — must beat 0% to launch