---
title: "Reviews — sex toys - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sex-toys/reviews"
last_updated: "2026-07-31T10:02:57.288Z"
locale: en
meta:
  description: "Niche score 68/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — sex toys - Flapen"
---

# **sex toys**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 14Competition 90Returns 99Price range 62Avg price 93Brand share 90Review moat 57Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.2M**

£3.2M/yr · 12.8M searches

**Avg price**

**Great****£22.26**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£4.86–£141.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,239.01**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")