---
title: "Search terms — sex toys for women - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sex-toys-for-women/search-terms"
last_updated: "2026-07-31T12:32:48.843Z"
locale: en
meta:
  description: "Niche score 54/100 · £119K/yr market · 715K searches/yr · £13.42 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £119K/yr market · 715K searches/yr · £13.42 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sex toys for women - Flapen"
---

# **sex toys for women**

**Worth a look**

Shows low returns (0.1%), but weak search conversion (1.2%) keeps it on the watch list.

Market size 28Growth 24Conversion 16Competition 77Returns 99Price range 55Avg price 62Brand share 73Review moat 51Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.42**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.60–£29.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,467.08**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£119K**

£119K/yr · 715K searches

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")