---
title: "Trend — sensitive toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sensitive-toothpaste/trend"
last_updated: "2026-07-31T16:37:38.364Z"
locale: en
meta:
  description: "Niche score 52/100 · £1.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £1.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sensitive toothpaste - Flapen"
---

# **sensitive toothpaste**

**Worth a look**

Shows searches that convert (19.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 88Growth 21Conversion 100Competition 64Returns 100Price range 8Avg price 14Brand share 0Review moat 49Quality gap 23

**Conversion**

**Incredible****19.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.6M**

£1.6M/yr · 1.6M searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,611.28**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.08**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.77–£16.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand