[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-health-personal-care-sensitive-toothpaste":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1427,651418915,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":217,"demand":222,"seasonality":537,"brandShare":550,"products":562,"feedback":795,"searchTerms":951,"related":1000,"lastUpdated":166},"88a4f852968284dc3e4be71fc6de2ad0","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":161,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":178,"top20BrandShare":151,"primePct":151,"oosRate":161},1574787,1556212,1.595,-0.0712,0.1992,0.468,1,4.64,1611,5.08,1.77,16.11,29,400000,0.5862,0.0006,0,"sensitive toothpaste","sensitive-toothpaste","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fsensitive-toothpaste","Dental Care","2026-07-24T16:06:43.775501+00:00",3,129,[],110,300000,10000,12500,1524000,2032000,53,144,0.8994,{"score":180,"verdict":181,"components":182},52,"watch",[183,188,191,195,198,200,203,208,210,213],{"key":184,"score":185,"weight":186,"raw":187},"marketSize",88,0.15,1574786.95,{"key":189,"score":190,"weight":186,"raw":148},"growth",21,{"key":192,"score":193,"weight":194,"raw":149},"conversion",100,0.1,{"key":196,"score":197,"weight":186,"raw":150},"competition",64,{"key":199,"score":161,"weight":194,"raw":151},"brandShare",{"key":201,"score":202,"weight":194,"raw":152},"qualityGap",23,{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",49,0.05,1611.28,{"key":209,"score":193,"weight":194,"raw":160},"returns",{"key":211,"score":212,"weight":206,"raw":154},"avgPrice",14,{"key":214,"score":215,"weight":206,"raw":216},"priceRange",8,0.07740585774058574,{"avgRating":218,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},4.36,12.11,0.0064,27545,{"points":223,"droppedPartialWeek":536},[224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533],{"week":225,"volume":226},"2024-07-28",18813,{"week":228,"volume":229},"2024-08-04",5945,{"week":231,"volume":232},"2024-08-11",6602,{"week":234,"volume":235},"2024-08-18",6261,{"week":237,"volume":238},"2024-08-25",6372,{"week":240,"volume":241},"2024-09-01",5669,{"week":243,"volume":244},"2024-09-08",6386,{"week":246,"volume":247},"2024-09-15",6119,{"week":249,"volume":250},"2024-09-22",5281,{"week":252,"volume":253},"2024-09-29",5548,{"week":255,"volume":256},"2024-10-06",17751,{"week":258,"volume":259},"2024-10-13",24922,{"week":261,"volume":262},"2024-10-20",18496,{"week":264,"volume":265},"2024-10-27",18547,{"week":267,"volume":268},"2024-11-03",21953,{"week":270,"volume":271},"2024-11-10",20069,{"week":273,"volume":274},"2024-11-17",19382,{"week":276,"volume":277},"2024-11-24",23305,{"week":279,"volume":280},"2024-12-01",27254,{"week":282,"volume":283},"2024-12-08",21264,{"week":285,"volume":286},"2024-12-15",19280,{"week":288,"volume":289},"2024-12-22",18127,{"week":291,"volume":292},"2024-12-29",13990,{"week":294,"volume":295},"2025-01-05",20389,{"week":297,"volume":298},"2025-01-12",22204,{"week":300,"volume":301},"2025-01-19",22522,{"week":303,"volume":304},"2025-01-26",22302,{"week":306,"volume":307},"2025-02-02",23758,{"week":309,"volume":310},"2025-02-09",25540,{"week":312,"volume":313},"2025-02-16",24905,{"week":315,"volume":316},"2025-02-23",25055,{"week":318,"volume":319},"2025-03-02",25083,{"week":321,"volume":322},"2025-03-09",25493,{"week":324,"volume":325},"2025-03-16",25356,{"week":327,"volume":328},"2025-03-23",25523,{"week":330,"volume":331},"2025-03-30",28673,{"week":333,"volume":334},"2025-04-06",24380,{"week":336,"volume":337},"2025-04-13",22991,{"week":339,"volume":340},"2025-04-20",22165,{"week":342,"volume":343},"2025-04-27",22597,{"week":345,"volume":346},"2025-05-04",22425,{"week":348,"volume":349},"2025-05-11",21834,{"week":351,"volume":352},"2025-05-18",22909,{"week":354,"volume":355},"2025-05-25",22867,{"week":357,"volume":358},"2025-06-01",24490,{"week":360,"volume":361},"2025-06-08",23575,{"week":363,"volume":364},"2025-06-15",22643,{"week":366,"volume":367},"2025-06-22",19863,{"week":369,"volume":370},"2025-06-29",21595,{"week":372,"volume":373},"2025-07-06",19942,{"week":375,"volume":376},"2025-07-13",31853,{"week":378,"volume":379},"2025-07-20",20190,{"week":381,"volume":382},"2025-07-27",17771,{"week":384,"volume":385},"2025-08-03",17700,{"week":387,"volume":388},"2025-08-10",26554,{"week":390,"volume":391},"2025-08-17",25602,{"week":393,"volume":394},"2025-08-24",26717,{"week":396,"volume":397},"2025-08-31",28111,{"week":399,"volume":400},"2025-09-07",29157,{"week":402,"volume":403},"2025-09-14",28782,{"week":405,"volume":406},"2025-09-21",28696,{"week":408,"volume":409},"2025-09-28",28632,{"week":411,"volume":412},"2025-10-05",28481,{"week":414,"volume":415},"2025-10-12",37212,{"week":417,"volume":418},"2025-10-19",27903,{"week":420,"volume":421},"2025-10-26",29045,{"week":423,"volume":424},"2025-11-02",27833,{"week":426,"volume":427},"2025-11-09",28776,{"week":429,"volume":430},"2025-11-16",30085,{"week":432,"volume":433},"2025-11-23",35868,{"week":435,"volume":436},"2025-11-30",39271,{"week":438,"volume":439},"2025-12-07",31712,{"week":441,"volume":442},"2025-12-14",29273,{"week":444,"volume":445},"2025-12-21",28913,{"week":447,"volume":448},"2025-12-28",22069,{"week":450,"volume":451},"2026-01-04",32124,{"week":453,"volume":454},"2026-01-11",37020,{"week":456,"volume":457},"2026-01-18",36847,{"week":459,"volume":460},"2026-01-25",35261,{"week":462,"volume":463},"2026-02-01",37385,{"week":465,"volume":466},"2026-02-08",33705,{"week":468,"volume":469},"2026-02-15",34924,{"week":471,"volume":472},"2026-02-22",34782,{"week":474,"volume":475},"2026-03-01",31572,{"week":477,"volume":478},"2026-03-08",30614,{"week":480,"volume":481},"2026-03-15",31987,{"week":483,"volume":484},"2026-03-22",30672,{"week":486,"volume":487},"2026-03-29",30968,{"week":489,"volume":490},"2026-04-05",10635,{"week":492,"volume":493},"2026-04-12",10101,{"week":495,"volume":496},"2026-04-19",10809,{"week":498,"volume":499},"2026-04-26",10517,{"week":501,"volume":502},"2026-05-03",28463,{"week":504,"volume":505},"2026-05-10",27328,{"week":507,"volume":508},"2026-05-17",29304,{"week":510,"volume":511},"2026-05-24",28169,{"week":513,"volume":514},"2026-05-31",25228,{"week":516,"volume":517},"2026-06-07",29037,{"week":519,"volume":520},"2026-06-14",27882,{"week":522,"volume":523},"2026-06-21",28397,{"week":525,"volume":526},"2026-06-28",38897,{"week":528,"volume":529},"2026-07-05",31533,{"week":531,"volume":532},"2026-07-12",30734,{"week":534,"volume":535},"2026-07-19",31329,false,[538,539,540,541,542,543,544,545,546,547,548,549],1.1839428558911442,1.242889146880831,1.1843767337290834,0.6947999577831367,1.051740129097752,1.0878770559977484,1.0467173401783065,0.6897127372568908,0.6639677080823388,1.0477114278260904,1.1346498002775074,0.9751355508692183,{"top":551,"otherBrandCount":161,"otherClickShare":561},[552,555,558],{"brand":553,"clickShare":554},"Sensodyne",0.5819000000000001,{"brand":556,"clickShare":557},"SENSODYNE PRONAMEL",0.2561,{"brand":559,"clickShare":560},"Colgate",0.1619,0.00009999999999998899,[563,574,584,595,605,615,625,635,644,654,663,674,684,692,702,711,720,729,739,749,759,768,777,786],{"asin":564,"title":565,"brand":556,"imageUrl":566,"price":567,"rating":568,"reviews":569,"clickShare90":570,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B074MZL87M","Sensodyne Rapid Relief Toothpaste Daily Fast Relief Sensitive Toothpaste for Sensitive Teeth Original Mint Flavour 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41muHb9goWL.jpg",2.57,4.7,6872,0.1657,0.1481,"2017-08-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB074MZL87M",{"asin":575,"title":576,"brand":553,"imageUrl":577,"price":578,"rating":568,"reviews":579,"clickShare90":580,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B000LNIRC4","Sensodyne Toothpaste Sensitive Daily Care Gentle Teeth Whitening Toothpaste for Everyday Care 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YjBTNj8kL.jpg",1.88,3350,0.127,0.1518,"2006-12-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000LNIRC4",{"asin":585,"title":586,"brand":553,"imageUrl":587,"price":588,"rating":589,"reviews":590,"clickShare90":591,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B097QGCHSX","Sensodyne Repair and Protect Original Toothpaste for Sensitive Teeth Relief and Daily Protection Mint 75 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41K9vm7fNRL.jpg",3.36,4.6,2015,0.0598,0.0433,"2018-01-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB097QGCHSX",{"asin":596,"title":597,"brand":553,"imageUrl":598,"price":599,"rating":568,"reviews":600,"clickShare90":601,"clickShare360":602,"launchDate":603,"amazonUrl":604},"B00C77IOWK","Sensodyne Toothpaste Daily Care Sensitive Toothpaste for Sensitive Teeth Original Mint 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SFczXAJIL.jpg",1.8,3441,0.0585,0.0531,"2013-04-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00C77IOWK",{"asin":606,"title":607,"brand":556,"imageUrl":608,"price":609,"rating":568,"reviews":610,"clickShare90":611,"clickShare360":612,"launchDate":613,"amazonUrl":614},"B004RSUPUG","Sensodyne Pronamel Gentle Whitening Toothpaste 75 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41j8bZoAD5L.jpg",2.01,6862,0.0569,0.0565,"2013-01-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004RSUPUG",{"asin":616,"title":617,"brand":553,"imageUrl":618,"price":619,"rating":589,"reviews":620,"clickShare90":621,"clickShare360":622,"launchDate":623,"amazonUrl":624},"B074WC4N8J","Sensodyne Toothpaste Rapid Relief Teeth Whitening Toothpaste that Provides Relief from Sensitive Teeth 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FssI6jxHL.jpg",2.41,1765,0.0489,0.0361,"2017-08-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB074WC4N8J",{"asin":626,"title":627,"brand":559,"imageUrl":628,"price":629,"rating":568,"reviews":630,"clickShare90":631,"clickShare360":632,"launchDate":633,"amazonUrl":634},"B0BNNWZ6B6","Colgate Sensitive Instant Relief Repair & Gentle Whitening Toothpaste","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51P7n+7xVHL.jpg",9.07,2121,0.0454,0.0439,"2022-11-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BNNWZ6B6",{"asin":636,"title":637,"brand":553,"imageUrl":638,"price":639,"rating":589,"reviews":640,"clickShare90":632,"clickShare360":641,"launchDate":642,"amazonUrl":643},"B097QGRYMD","Sensodyne Toothpaste Repair and Protect Teeth Whitening Toothpaste for Sensitive Teeth 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NMd-eWVgL.jpg",3.35,2282,0.0728,"2021-06-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB097QGRYMD",{"asin":645,"title":646,"brand":553,"imageUrl":647,"price":648,"rating":589,"reviews":649,"clickShare90":650,"clickShare360":651,"launchDate":652,"amazonUrl":653},"B07TBRP6V3","Sensodyne Toothpaste Sensitivity & Gum Sensitive Toothpaste for Sensitive Teeth and Gum Problems Mint Flavour 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tO1Q22xFL.jpg",3.02,1813,0.0435,0.0611,"2018-09-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07TBRP6V3",{"asin":655,"title":656,"brand":553,"imageUrl":657,"price":156,"rating":568,"reviews":658,"clickShare90":659,"clickShare360":660,"launchDate":661,"amazonUrl":662},"B0D1YM7F5G","Sensodyne Clinical White Toothpaste for Sensitive Teeth Enamel Strengthening + Whitening Extra Fresh 4 × 75 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nLS-Mt9EL.jpg",325,0.0322,0.0271,"2024-04-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D1YM7F5G",{"asin":664,"title":665,"brand":559,"imageUrl":666,"price":667,"rating":668,"reviews":669,"clickShare90":670,"clickShare360":671,"launchDate":672,"amazonUrl":673},"B0FCFVWDL7","Colgate Sensitive Instant Relief Whitening Toothpaste 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ejjGNbMQL.jpg",2.42,4.8,90,0.03,0.0126,"2025-06-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FCFVWDL7",{"asin":675,"title":676,"brand":559,"imageUrl":677,"price":678,"rating":589,"reviews":679,"clickShare90":680,"clickShare360":681,"launchDate":682,"amazonUrl":683},"B0CZ155L2W","Colgate Sensitive Instant Relief Repair + Multi-Protection Toothpaste 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bZzzwDEUL.jpg",2.29,753,0.0266,0.025,"2024-03-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CZ155L2W",{"asin":685,"title":686,"brand":553,"imageUrl":687,"price":688,"rating":689,"reviews":202,"clickShare90":681,"clickShare360":690,"launchDate":672,"amazonUrl":691},"B0FCFVWK5S","Sensodyne Clinical Protect Deep Clean Toothpaste 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lhZlCEsaL.jpg",8.31,4.5,0.0142,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FCFVWK5S",{"asin":693,"title":694,"brand":553,"imageUrl":695,"price":696,"rating":568,"reviews":697,"clickShare90":698,"clickShare360":699,"launchDate":700,"amazonUrl":701},"B013XCJT9Y","Sensodyne Pronamel Toothpaste Daily Protection Enamel Care Fluoride Toothpaste Mint Flavour 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BmGNPfWtL.jpg",2.07,857,0.0231,0.0242,"2015-10-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB013XCJT9Y",{"asin":703,"title":704,"brand":559,"imageUrl":705,"price":706,"rating":589,"reviews":679,"clickShare90":707,"clickShare360":708,"launchDate":709,"amazonUrl":710},"B0DHVHPXT1","Colgate Sensitive Instant Relief Repair + Multi-Protection Toothpaste 4X 75ml Multipack - Instant Sensitivity Relief* - Cavity Protection + Gum Health - Repairs Sensitive Areas of Teeth**","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51J8OHSuiqL.jpg",9.16,0.022,0.0098,"2024-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHVHPXT1",{"asin":712,"title":713,"brand":553,"imageUrl":714,"price":715,"rating":568,"reviews":716,"clickShare90":717,"clickShare360":718,"launchDate":661,"amazonUrl":719},"B0D1YM5FYF","Sensodyne Toothpaste Clinical White Teeth Whitening Toothpaste for Sensitive Teeth Stain Protector Mint Toothpaste Multipack 4 x 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qltq4MEAL.jpg",16.01,272,0.0205,0.0185,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D1YM5FYF",{"asin":721,"title":722,"brand":553,"imageUrl":723,"price":724,"rating":589,"reviews":725,"clickShare90":726,"clickShare360":727,"launchDate":642,"amazonUrl":728},"B097QHLHH4","Sensodyne Toothpaste Repair and Protect Sensitive Toothpaste for Sensitive Teeth Extra Fresh 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YE0ul+JGL.jpg",3.3,1528,0.0198,0.0285,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB097QHLHH4",{"asin":730,"title":731,"brand":556,"imageUrl":732,"price":733,"rating":589,"reviews":734,"clickShare90":735,"clickShare360":736,"launchDate":737,"amazonUrl":738},"B085BX92DY","Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l-Bjc7PpL.jpg",3.29,1583,0.0174,0.0225,"2020-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085BX92DY",{"asin":740,"title":741,"brand":553,"imageUrl":742,"price":743,"rating":589,"reviews":744,"clickShare90":745,"clickShare360":746,"launchDate":747,"amazonUrl":748},"B07F1VZSL6","Sensodyne Repair & Protect Whitening Toothpaste & Toothbrush Bundle Sensitive Teeth Care 3 × 75 ml Toothpaste","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416DPdvZAeL.jpg",13.28,3300,0.0169,0.0269,"2018-06-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07F1VZSL6",{"asin":750,"title":751,"brand":556,"imageUrl":752,"price":753,"rating":589,"reviews":754,"clickShare90":755,"clickShare360":756,"launchDate":757,"amazonUrl":758},"B09XNH46RM","Sensodyne Pronamel Intensive Enamel Repair Toothpaste Fluoride Protection + Acid-Weakened Enamel Repair Extra Fresh 4 × 75 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-uhHt1Y8L.jpg",12.07,878,0.0161,0.0155,"2022-04-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09XNH46RM",{"asin":760,"title":761,"brand":559,"imageUrl":762,"price":763,"rating":589,"reviews":764,"clickShare90":765,"clickShare360":766,"launchDate":682,"amazonUrl":767},"B0CZ16LB1Q","Colgate Sensitive Instant Relief Repair + Gum Care Toothpaste 75ml | Fluoride Toothpaste | Instant Sensitivity Relief* | Strengthens Gums | Repairs Sensitive Areas of Teeth**","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ceWd-DclL.jpg",2.38,399,0.0152,0.0128,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CZ16LB1Q",{"asin":769,"title":770,"brand":559,"imageUrl":771,"price":772,"rating":568,"reviews":773,"clickShare90":690,"clickShare360":774,"launchDate":775,"amazonUrl":776},"B01BKO7IZE","Colgate Sensitive with Sensifoam Multi Protection Toothpaste 75ml - Fluoride Toothpaste - Cavity Protection","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZeN7EzTiL.jpg",1.89,660,0.0196,"2016-02-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01BKO7IZE",{"asin":778,"title":779,"brand":553,"imageUrl":780,"price":781,"rating":668,"reviews":782,"clickShare90":671,"clickShare360":783,"launchDate":784,"amazonUrl":785},"B0CQPHKYJH","Sensodyne Toothpaste Sensitivity Gum & Enamel Sensitive Toothpaste for Sensitive Teeth with Gums Problems and Enamel Repair Mint Flavour 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YTjmu17OL.jpg",3.09,140,0.0089,"2023-12-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CQPHKYJH",{"asin":787,"title":788,"brand":553,"imageUrl":789,"price":155,"rating":589,"reviews":790,"clickShare90":791,"clickShare360":792,"launchDate":793,"amazonUrl":794},"B017HO5DIA","Sensodyne Toothpaste Daily Care Sensitive Toothpaste for Sensitive Teeth Extra Fresh 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BEB6ekseL.jpg",428,0.0123,0.0122,"2015-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB017HO5DIA",{"love":796,"hate":865,"returnReasons":929},[797,804,811,817,824,831,838,845,852,858],{"topic":798,"percentOfMentions":799,"verbatims":800},"Oral Hygiene",0.24670000000000003,[801,802,803],"it keeps my teethe very clean","Good for teeth","Good for gums",{"topic":805,"percentOfMentions":806,"verbatims":807},"Tooth Sensitivity",0.1595,[808,809,810],"Helped my teeth sensitivity","Suitable for sensitive teeth","Great for Sensitive Teeth",{"topic":812,"percentOfMentions":813,"verbatims":814},"Value For Money",0.1508,[815,816,815],"Good value for money","Great deal",{"topic":818,"percentOfMentions":819,"verbatims":820},"Quality-Overall",0.0941,[821,822,823],"Usual good quality of Colgate","Quality toothpaste","Excellent product",{"topic":825,"percentOfMentions":826,"verbatims":827},"Tooth Brightening",0.0613,[828,829,830],"The whitening result was fantastic","the whitening benefit is a nice bonus","helps with sensitive teeth",{"topic":832,"percentOfMentions":833,"verbatims":834},"Taste-Overall",0.044500000000000005,[835,836,837],"not too overpowering in taste","The taste is fresh","Good taste",{"topic":839,"percentOfMentions":840,"verbatims":841},"Advertised Vs Actual Product",0.042800000000000005,[842,843,844],"As advertised","Does the job perfectly","As described",{"topic":846,"percentOfMentions":847,"verbatims":848},"Sensitivity-Overall",0.0253,[849,850,851],"Helps sensitivity","Good for sensitivity","Helps with sensitivity",{"topic":853,"percentOfMentions":854,"verbatims":855},"Freshness",0.022799999999999997,[836,856,857],"great freshness","nice fresh feeling",{"topic":859,"percentOfMentions":860,"verbatims":861},"Efficiency",0.019799999999999998,[862,863,864],"Works well","it works quickly and well","is very effective",[866,872,878,884,890,897,904,910,916,923],{"topic":798,"percentOfMentions":867,"verbatims":868},0.1217,[869,870,871],"my teeth are suffering","Unfortunately whatever is in this it makes my mouth burn","Given how delicate our gums are this product should NOT be sold at all",{"topic":832,"percentOfMentions":873,"verbatims":874},0.0916,[875,876,877],"Awful Taste","Weird after-taste","It tastes metallic",{"topic":812,"percentOfMentions":879,"verbatims":880},0.0757,[881,882,883],"Not worth it","too expensive","Overpriced",{"topic":805,"percentOfMentions":885,"verbatims":886},0.0645,[887,888,889],"I have terrible sensitive teeth","didn't relieve sensitivity at all","It doesnt work for sensitive teeth anymore",{"topic":891,"percentOfMentions":892,"verbatims":893},"Color",0.0638,[894,895,896],"the ones I received are not white","Different colour. white to blue","changed the paste to a blue version which I dont like",{"topic":898,"percentOfMentions":899,"verbatims":900},"Allergies",0.0493,[901,902,903],"shouldn't be used if you have any allergies","theyre the ones most likely to cause irritation in sensitive mouths:","this toothpaste started irritating",{"topic":846,"percentOfMentions":905,"verbatims":906},0.0404,[907,908,909],"Teeth got super sensitive","it does not work on sensitive teeth anymore","I honestly dont feel much effect on my sensitive teeth",{"topic":818,"percentOfMentions":911,"verbatims":912},0.039900000000000005,[913,914,915],"Yet again, prices rise and quality drops","it doesn't have the same quality than the previous white cream presentation","Lower price, quality diminished",{"topic":917,"percentOfMentions":918,"verbatims":919},"Functionality-Overall",0.0384,[920,921,922],"Didn't work for me","New formula didnt work for me","not the most effective",{"topic":839,"percentOfMentions":924,"verbatims":925},0.0362,[926,927,928],"Incorrect information","NOT THE SAME PRODUCT","Not as described",[930,932,934,937,940,941,942,943,946,949],{"reason":839,"pct":931},0.2,{"reason":891,"pct":933},0.1516,{"reason":935,"pct":936},"Minerals",0.0806,{"reason":938,"pct":939},"Flavor",0.071,{"reason":825,"pct":939},{"reason":812,"pct":885},{"reason":798,"pct":826},{"reason":944,"pct":945},"Size-Overall",0.0516,{"reason":947,"pct":948},"Ingredients-Overall",0.0387,{"reason":950,"pct":948},"Maintenance And Repair",[952,957,961,966,971,976,981,986,991,995],{"term":953,"volume":954,"growthQoq":955,"conversionRate":956},"sensodyne toothpaste",835919,-0.0487,0.1859,{"term":162,"volume":958,"growthQoq":959,"conversionRate":960},140917,-0.0656,0.1317,{"term":962,"volume":963,"growthQoq":964,"conversionRate":965},"colgate sensitive toothpaste",111386,0.0898,0.161,{"term":967,"volume":968,"growthQoq":969,"conversionRate":970},"sensodyne",95163,-0.098,0.1551,{"term":972,"volume":973,"growthQoq":974,"conversionRate":975},"sensodyne clinical repair",50145,0.082,0.0303,{"term":977,"volume":978,"growthQoq":979,"conversionRate":980},"toothpaste sensodyne",57553,-0.0692,0.1851,{"term":982,"volume":983,"growthQoq":984,"conversionRate":985},"sensodyne rapid relief toothpaste",58662,-0.4725,0.2169,{"term":987,"volume":988,"growthQoq":989,"conversionRate":990},"sensodyne whitening toothpaste",37176,-0.154,0.1397,{"term":992,"volume":993,"growthQoq":994,"conversionRate":813},"toothpaste sensitive",19301,0.0449,{"term":996,"volume":997,"growthQoq":998,"conversionRate":999},"sensitive teeth toothpaste",22625,-0.3875,0.1359,[1001,1008,1014,1019,1024,1029],{"title":1002,"href":1003,"score":1004,"verdict":1005,"marketSize":1006,"growth90":1007},"cooling towel","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fcooling-towel",69,"launch",1137192.14,74.7069,{"title":1009,"href":1010,"score":1011,"verdict":181,"marketSize":1012,"growth90":1013},"collagen","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fcollagen",70,6648317.48,-0.2012,{"title":1015,"href":1016,"score":1011,"verdict":181,"marketSize":1017,"growth90":1018},"dry skin remover feet","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fdry-skin-remover-feet",235925.99,0.7819,{"title":1020,"href":1021,"score":1011,"verdict":181,"marketSize":1022,"growth90":1023},"stryde knee strap","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fstryde-knee-strap",112220.17,2797.8158,{"title":1025,"href":1026,"score":1011,"verdict":181,"marketSize":1027,"growth90":1028},"libre 2 sensor covers","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Flibre-2-sensor-covers",239945.65,0.6712,{"title":1030,"href":1031,"score":1011,"verdict":181,"marketSize":1032,"growth90":1033},"water retention tablets","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fwater-retention-tablets",470063.28,0.4718]